Marketing grewal 1e

Assessment 2- essay

1-‹#›

Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd

Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

1

Chapter 1 – Overview of Marketing

Essay (Individual) – 15%

1500 words (+/-10%) correctly referenced. Times New Roman 12pt, Calibri 11pt or Arial 10pt, 1.5 lines spacing, Harvard (Anglia) references

Purpose

This assignment is served as two purposes :

to assess students’ knowledge about contemporary issue of marketing

as a diagnostic test of the students’ writing and referencing skills.

Due : Softcopy is to be uploaded to Moodle and Turnitin by 11.59pm Friday Week 6, Sunday 17 December 2017

1-‹#›

Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd

Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

Essay Topic

“Marketers are not doing enough in directing their target markets toward sustainable consumptions”

1-‹#›

Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd

Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

The students are required to respond to the statement above and write the responses in an essay format. The points of this assessment are to test students’ knowledge on contemporary marketing issues as well as to provide students with an at-risk assessment.

The aim is to give students an early assessment with feedback to identify students who are at risk of not achieving a pass in the subject

This assessment will allow lecturer/tutor to work with the students and provide early feedback which they can take on board for later assignments. If necessary the student may be referred to the learning support unit for further help.

1-‹#›

Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd

Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

As the assessment asks for the opinion, the arguments need to be supported with reliable sources of information. It is expected that the students will cite at least 4 references. Sources that can be used, for example, include the textbook and refereed journal articles.

Please refrain from using internet sources like essay.com. marketing.com, seminar slides, dictionaries, about.com.

In addition, at KOI copying from a source without proper acknowledgement is severely penalised as leaving paragraphs and sentences without a citation.

1-‹#›

Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd

Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

Although the key aims of this task is for lecturers/tutors to see the strengths and possible areas of improvement with the students’ academic writing, the students should strive to write in as clear a manner as possible, using well-constructed paragraphs, and avoiding bullet points, incomplete sentences, or overly formal or informal language.

1-‹#›

Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd

Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e