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Marketing Kill Kapture Case Study Analysis
Case Study PDF is attached.
The answers to the case study analysis are to be typed (single line spacing), minimum of 1,000 words plus any appendices
and a reference list. Include Urkund Similarity Report of less than 5%.
Provide answers to the following:
Q1. Identify the demographic characteristics of the target market for Kill_Kapture.
Define market segmentation
Define target market
What are the 4 majors of segmentation (demographic etc)
Research on who are the target market of Kill Kapture
Demographic characteristics of the target market of Kill Kapture
Support by relevant academic journals
Q2. In psychographic segmentation of the target market for the Kill_Kapture brand, how does the concept of self-orientation apply?
Define psychographic segmentation, psychographic characteristics. E.g buying behaviour using VAL 2.
Research and explain self-orientation (VAL2) including self-valures and self-concent, include relevant academic journals.
How does the concept of self-orientation apply?
Q3. What type of targeting strategy is Kill_Kapture using?
What is target marketing? Why is it important?
4 Types of marketing strategy e.g mass-market …
What is kill-kapture targeting strategy? And the justification of their choice. (supported by relevant academic journal)
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