Marketing plan apa format

Marketing Plan

Research the marketing methodology of APPLE. As you research this company, apply the theoretical learning from this course.

 APA Format, use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia). At least SIX pages in length, not counting the title page and references page.

Introduction: Include a brief introduction of the company.

Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.

Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.

Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy?

Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?

Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?

Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.

Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.