Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Marketing plan kotler

26/03/2021 Client: saad24vbs Deadline: 2 Day

Part 1: Understanding Marketing Management

Chapter 2: Developing Marketing Strategies and Plans

Chapter 2: Developing Marketing Strategies and Plans

GENERAL CONCEPT QUESTIONS

Multiple Choice

1. A key ingredient of the marketing management process is insightful, ________ marketing strategies and plans that can guide marketing activities.

a. creative

b. measurable

c. macro

d. micro

e. niche

2. According to a chapter story about H&M clothing stores, H&M is able to put products out quickly and inexpensively by all of the following EXCEPT ________.

a. having few middlemen and owning no factories

b. buying large volumes

c. having extensive experience in the clothing industry

d. having a great knowledge of which goods should be bought from which markets

e. having total control of its distribution channel from the time the goods are produced until the time they are sold

3. The task of any business is to deliver ________ at a profit.

a. customer needs

b. products

c. customer value

d. products and services

e. improved quality

4. In a hypercompetitive economy such as ours, a company can win only by fine-tuning the value delivery process and choosing, providing, and ________ superior value.

a. communicating

b. selecting target markets with

c. composing

d. developing

e. researching

5. The traditional view of marketing is that the firm makes something and then ________ it.

a. markets

b. sells

c. distributes

d. prices

e. services

6. Today, the “mass-market” is actually splintering into numerous ________, each with its own wants, perceptions, preferences, and buying criteria.

a. micromarkets

b. market targets

c. macromarkets

d. customer cliques

e. demographic units

7. The first phase of the value creation and delivery sequence is ________ that represents the “homework” marketing must do before any product exists.

a. choosing the value

b. market research

c. target marketing

d. service consideration

e. projective thinking

8. The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.

a. developing

b. distributing

c. communicating

d. reversing

e. researching

9. The Japanese have refined the value delivery process to include a component that emphasizes ________.

a. zero servicing

b. zero customer feedback time

c. zero promotion

d. zero dependency on intermediaries

e. zero marketing costs

10. The ________ is a tool for identifying ways to create more customer value.

a. value chain

b. customer survey

c. brand loyalty index

d. promotion channel

e. supplier database

11. The ________ identifies nine strategically relevant activities that create value and cost in a specific business.

a. value proposition

b. value chain

c. mission statement

d. annual report

e. manager’s log

12. The ________ in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service).

a. operations process

b. manufacturing process

c. primary activities

d. secondary activities

e. tertiary activities

13. Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ________.

a. materials handling

b. support activities

c. inventory activities

d. primary activities

e. benchmark activities

14. The firm should estimate its competitors’ costs and performances as ________ against which to compare its own costs and performance.

a. competition

b. standards

c. challenges

d. benchmarks

e. moveable standards

15. The firm’s success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct ________.

a. core strategies

b. satellite businesses

c. core values

d. core business processes

e. core technologies

16. With respect to core business processes, all the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information is referred to as the ________.

a. market sensing process

b. market research process

c. target marketing process

d. market pulse process

e. deployment process

17. With respect to the core business processes, all the activities involved in researching, developing, and launching new high-quality offerings quickly and within budget are referred to as the ________.

a. new product process

b. new offering realization process

c. product development process

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Math Exam Success
Coursework Helper
Top Class Engineers
Quick Finance Master
Quality Assignments
Instant Homework Helper
Writer Writer Name Offer Chat
Math Exam Success

ONLINE

Math Exam Success

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$81 Chat With Writer
Coursework Helper

ONLINE

Coursework Helper

Give me a chance, i will do this with my best efforts

$109 Chat With Writer
Top Class Engineers

ONLINE

Top Class Engineers

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$114 Chat With Writer
Quick Finance Master

ONLINE

Quick Finance Master

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$20 Chat With Writer
Quality Assignments

ONLINE

Quality Assignments

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$15 Chat With Writer
Instant Homework Helper

ONLINE

Instant Homework Helper

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$18 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Vernacular religion - Lancs grid for learning - Channel analysis example - Essay nursing - The activity series worksheet - Lord mayor's seniors cabaret gala 2021 - Bs 3505 class e - Cus discussion week 6 - Function of a final drive assembly - Sleep clinic sir charles gairdner hospital - Friedland d70 spare lamp - Www outofservice com bigfive big five - Healthcare Financial Management and Decision Making - Gemmological association of australia - Block chain development - Why cell phones should be allowed in school - Xor neural network matlab - Leasa brand black eyed peas - St jude international gala for hope - Zn + hcl net ionic equation - Spatial patterns of advantage and disadvantage in sydney - Queensland building and construction commission act 1991 - Agonist and antagonist bicep curl - P to o expectancy - Environmental Health (case 2) - Ford pinto ethics case study - Hp elite x2 1012 g1 dock - University of bath campus map - Harry potter unit plan - 9200 kj to calories - Yonec marie de france summary - Write a 2500 words essay - Critical analysis of samuel by grace paley - Credit union sa childrens savings account - Wells fargo teamworks fmla form - ?? same-day +27833173182 KWEkwe ABORTION CLINIC // PILLS,,,, - Week 2 project - Company orientation towards market place ppt - Policies and Procedures - Essay #2 - He li be bcnof ne - Addition of force vectors lab answers - Which is more precise a beaker or a buret - Professional development plan paper - ACCOUNTING - Mlb the show dashboard - Ge tee probe user manual - Song for the dead - A deontological moral theory regards the morality of actions as - Liev schreiber kate driver - 8.COURSE NAME - MARKETING MANAGEMENT - Cardini's caesar dressing australia - Recognise and utilise diverse perspectives - The tempest in one sentence - Chapter 5 pollen and spore examination - Band booster class java - Assigment: framework health system with brief presented als poster - What is the difference between mechanical digestion and chemical digestion - Museum by naomi shihab nye - Interpreting skewness and kurtosis in spss - Why were motte and bailey castles built on hills - Teachers award nsw 2014 - Faraday law of induction lab report - Ring out wild bells summary - Elementary class president speech examples - Data Quality Testing tool - Phil week 2 - They say i say 4 edition - Unlevered cost of equity - Got lactase blood glucose data analysis - Business research management - Murdoch university census date - Teacher aide award qld - Philosophy - Self-care questionnaire for social workers - What size is a1 - Steps to light a bunsen burner - The model of reactive customer driven quality shows - Network security proposal - The crane wife essay - Banc one corporation case solution - Comprehension check chapters 1 3 the great gatsby - For successful chief executive officers, the peak performance years mostly occur at about: - What is a market domain in business - Why can't tertiary alcohols be oxidised - Oxford foundation school scores - 500-700 word philosophy paper - The number 12 looks like you twilight zone - Costco pet insurance uk - Flemings top 10 trees - Na2co3 ki net ionic equation - What is the difference between prediction and inference - Shadow health musculoskeletal transcript - The wonderful mistake by lewis thomas - Brisbane city council small lot code - Where did the story the epic of gilgamesh originate - 3.3 conversion problems answer key - Which of the following statements about plagiarism is false - Law exam - 1 turtledove rise greenough