Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Marketing real people real choices 10th edition pdf

27/03/2021 Client: saad24vbs Deadline: 2 Day

1. Segmentation. Using the various criteria of the segmentation bases described in the week's readings and in Table 4.1, identify at least two distinct market segments for your product or service. Each market segment description must include at least three (more if needed) of the characteristics from amongst any of the four bases categories, e.g. one from demographic variables, one or two from psychographic variables, and one from behavioral variables, or a similar scheme. Be sure to explain your choices based on what customer need the product or service offering can fill for each segment.

2. Target market . Select one of the market segments you described in (1) above as the one you believe is or can be the most profitable for your product or service offering and explain why you feel they can represent growth for the company. Refer to the six criteria for an attractive market segment as described in course content under ‘Selecting Target Markets’. Name your target market so you can use this name throughout all of your remaining writing assignments. Your name should be descriptive of the segments' characteristics like 'savvy young shoppers' or 'educated baby boomers', or 'urban hipsters', or the like. The goal is for your faculty member to get a mental image of your target market for the remainder of the semester.

3. Target market strategy. Should the company focus all their resources on this new target market (concentrated marketing) or should they continue to pursue both the new and the existing target market as well as other market segments (multi-segment marketing)? Alternatively, is the market so saturated might they be more successful by focusing solely on an even more narrow market segment, perhaps an even narrower version (niche marketing) of your selected target market, as their best chance for growth? What is your reasoning?

4. Positioning. Draw yourself a perceptual map as illustrated in the week's readings or use the websites noted in the directions. Be sure to pick two criteria that are important to your new target market for your two axes, perhaps two of the criteria you used in Week 1 in your competitive analysis. Map at least the two major competitors you noted in the previous writing assignment and add any others that you may have discovered since then. Describe what the perceptual map is telling you regarding how each product is perceived in the minds of the new target market you described above. You may have to make a series of educated guesses for some of the data points. Ideally, you want to find uncontested space. If your product overlaps with a competing offering discuss whether or not your product or service should try for an ‘uncontested’ space on the map and ‘reposition’ itself; or if it should keep the same position and compete head on with the other product. (You will have a chance to make changes to the product, the pricing and the distribution to change the product's positioning and find uncontested space in the coming weeks).

General Submission Requirements

· Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.

· Your assignment should be the equivalent of approximately five pages of double-spaced text, approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and Bibliography page are not part of the five pages of written analysis.

· Be sure your name, writing assignment number, and the name of your

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Exam Attempter
Accounting & Finance Specialist
Top Academic Guru
Peter O.
Online Assignment Help
Essay & Assignment Help
Writer Writer Name Offer Chat
Exam Attempter

ONLINE

Exam Attempter

I will cover all the points which you have mentioned in your project details.

$113 Chat With Writer
Accounting & Finance Specialist

ONLINE

Accounting & Finance Specialist

I will cover all the points which you have mentioned in your project details.

$129 Chat With Writer
Top Academic Guru

ONLINE

Top Academic Guru

Give me a chance, i will do this with my best efforts

$157 Chat With Writer
Peter O.

ONLINE

Peter O.

I have read and understood all your initial requirements, and I am very professional in this task.

$119 Chat With Writer
Online Assignment Help

ONLINE

Online Assignment Help

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$40 Chat With Writer
Essay & Assignment Help

ONLINE

Essay & Assignment Help

I will cover all the points which you have mentioned in your project details.

$41 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Power geez keyboard layout - Sample oath of office philippines - Aristotle nicomachean ethics book ii - Data structures outside in with java 1st edition - Reiss wheel theory of love stages - When rivals can readily duplicate the successful features of a company's strategy - Secrets to a successful marriage afshan khan pdf - Employee motivation project report doc - Spelling connections grade 8 unit 1 answers - Wagner kyolic aged garlic extract - Cape physics unit 2 notes - Should to kill a mockingbird be banned essay - Vermeer's hat sparknotes - Urisleeve leg bag holder - English-Discussion: What's Nora's next move? - Hot exhaust gases which enter a finned tube - Tokenization ( Discussion) - Time value of money worksheet answers - Four elements of fitness programs issa - Rounded to the nearest tenth - Action buttons in powerpoint - Armageddon outta here meaning - Writing Assignment - Discussion Questions - The following statement is true concerning the master production schedule - 17 caroline street redfern - Why we crave horror movies essay - Armstrong feather edge skirting - Work and energy worksheet - Ridgecrest school dispute teachers association position - A company issued 5 20 year bonds - Black spot on crucifix orchids - Ni usb 6211 matlab - Assignment: Group Case Study 2 - Can someone do my Week 4 Discussions 1 & 2, comments and the three assignments in Principles in Managerial Accounting? - Avery usa 8660 label template access - Average cost of a loaf of bread - Pay wakefield council tax - Henna co forecasted contribution margin income statement - A cell phone company offers two different plans - Lumoenergy com au pay my bill - 4 page paper - no plagiarism - Small group stages formats and culture - Paper - Fundamentals of organizational behavior 6th edition pdf - Returned Foreign Terrorist Fighters - Caecilius est in horto translation - Natalie rogers carl rogers - Schweser satellites inc produces - Outline and rubric evaluation univ 104 - Route 75 tram map - Monash oakleigh legal service - A projectile is fired up an incline incline angle - Key technology trends that raise ethical issues - Qut exam timetable 2021 - Rogowski coil vs ct - Van gogh's paintings are very controlled - Apple compensation philosophy - Blackmores conceive well gold woolworths - Research paper on community policing - I need 10 pages CFC d'employé. - Shaver manufacturing inc offers dental insurance to its employees - Executive Summary Needed - Answer each question affirmatively using the correct possessive adjective - 3 5 page research paper - Hubblesite org reference desk - Which of the following is not a valid aggregate function - 2 spinners probability problem - Good shepherd retirement village ringwood - Weapon handling test sa80 - How to increase working capital in capsim - Movie - Intervention Reflection paper - Analysis of food dyes in beverages pre lab - Surface to volume ratio - Divina providencia prayer in english - The shimabara rebellion catholic tragedy buddhist triumph - Presentation - Team managment dis 4 - Delivering health care in america a systems approach - Jazzy air 2 specs - Owl english purdue edu apa - Clean kitchen premises and equipment - Certificate ii in electrotechnology electrician - How to figure out molecular geometry - Meat preservation methods ppt - Edexcel c3 jan 2013 - Unit 7 Data Analysis and Application - Credit analysis and lending management multiple choice questions - The leadership experience daft pdf - Draw a lewis structure for so2 in which all atoms - How did hamnet's death affect shakespeare - How much is 20 basis points - Advantages of anova - Aci jel for bv - Sace stage 2 chemistry - Why do different amino acids have different rf values - Camp millowski - Measure ee lausd pros and cons - The signal by vsevolod garshin - The moon was a ghostly galleon metaphor meaning