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The Tata Nano: The People's Car (A), assignment help
Subject
Business Finance
Question Description
Discussion topic and Case Study.
Note: Case study for Tata company is attach below.
Discussion:
"The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs" Please respond to the following:
From the case study, keeping in mind this is in another country:
1. Categorize the Nano’s marketing segments that have the greatest influence on its sales. Think case study and in India when defining these segment (who are they?)
2. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to market to these different segments (how would you reach these buyers?) In addition, what would you do to help these segments be able o make the purchase? (Think about who the current segments are, since this is in India). Needs will be different than here in the U.S. and also the perks we get when buying a car!
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