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Marketing Strategies New England College - PAPER - CHOOSE COMPANY

13/09/2020 Client: m166 Deadline: 10 Days

 


This is the first of three papers that will lead you to, and be part of, your final paper.


You will need to choose a company that will be the focus of all written papers in this course. 


In thinking about the company what product or service needs a fresh look or can be ‘redefined’ to generate interest again by the consumer - with the end goal of increasing sales volumes and subsequent revenue.  Or, perhaps there is a new product or service that would bring revenue to the company. 


Once you have selected your company, product or service, describe in paragraph format: BELOW 4 QUESTIONS



  • Describe your chosen company and the products or services they offer.

  • What is the new or redefined product or service that you have selected?

  • State the mission and vision of the company. 

  • Describe how the new or redefined product or service aligns with the mission and vision of the organization.




What you have accomplished at the end of this paper is called a Situational Analysis. 


Paper length should be 3 to 4 pages in length not including the title page and references.  


All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout. 

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