Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

MarketingManagement_Assessment1

16/08/2020 Client: ericsermon1000 Deadline: 3 days

Develop a 10-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix.


Introduction


Completion of this portfolio work project will help you understand the key components of a marketing plan.


Scenario


The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate as a member of a marketing management team for the pet food group (or for their product line) for the company. MSH Brands is one of five companies competing in the pet food market. Your membership on the team will require you to make decisions regarding promotion, pricing, distribution, advertising, and product mix.


Your Role


You are a Brand Manager at MSH Brands. You are being asked to develop a marketing plan for a new pet food product (or new product or line extension at your employer or future employer.)


Requirements


You are to develop a marketing plan including the following elements based on your research promotion, pricing, distribution, advertising, and product mix. Include the following in your marketing plan:



  1. Business context. Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market? What are the corporate objectives for it?

  2. Situation analysis. How will this new product complement the existing product portfolio or product line? Who is the target market? Who are the competitors? Use at least two different types of figures and two tables to present the data used for the situation analysis. At least one figure should present data at a single point-in-time, and at least one figure should present data over time. Be sure to correctly label all elements of your figures and tables in the plan and appendix.

  3. Marketing strategy. What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement?

  4. Marketing mix. What is the promotional strategy to support the achievement of the corporate objectives? What is the pricing strategy to support the achievement of the corporate objectives? What is the distribution strategy to support the achievement of the corporate objectives? What is the advertising strategy to support the achievement of the corporate objectives?

  5. Effectiveness. How will you measure the effectiveness of this marketing plan?


Deliverable Format


Requirements:


  • Marketing plan is 10 pages (in addition to the title, reference, and appendix pages). Use the Marketing Plan Template [DOC] as a resource.

  • Use at least two different types of figures and two tables to present the data. At least one figure should present data at a single point-in-time, and at least one figure should present data over time. Be sure to correctly label all elements of your figures and tables in the plan and appendix.


Related company standards:


  • The marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.

  • In addition, include the following in your marketing plan:

    • Title page.

    • References page. Use at least three scholarly resources.

    • APA-formatted references.




Evaluation


By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:



  • Competency 1: Apply marketing theories and models to develop marketing strategies.

    • Articulate the context of the business.



  • Competency 2: Evaluate the effectiveness of marketing strategies and methods.

    • Evaluate the effectiveness of marketing strategies.



  • Competency 3: Use data to support evidence-based marketing decisions.

    • Evaluate the situation including the product portfolio, target market, and competitive environment of the business.

    • Evaluate the marketing mix for a product.



  • Competency 4: Analyze the role of technology and social media in effective marketing strategies.

    • Analyze the expected effectiveness of the marketing plan.



  • Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.

    • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.



Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Academic Master
Top Grade Tutor
Writer Writer Name Offer Chat
Academic Master

ONLINE

Academic Master

I have super grip on essays, case studies, reports and discussion posts. I am working on this forum from last 6 years with full amount of satisfaction of my clients.

$45 Chat With Writer
Top Grade Tutor

ONLINE

Top Grade Tutor

I can provide you with a guarantee of plagiarism free work. I am producing quality content for my clients including ARTICLE WRITING, ESSAY WRITING, RESEARCH PAPERS, BUSINESS PLAN, TECHNICAL WRITING, MATLAB, THESIS & DISSERTATIONS.

$60 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Mini- Research Paper - Event sales and marketing - Absolutely Zero PLAGIARISM - Ethics in accounting the consequences of the enron scandal - Sociology: Family Discussion - Time signature worksheet and answers - Process analysis at arnold palmer hospital flowchart - ENC RESEARCH PAPER - Under armour global strategy - Pathophysiology (24 hours) - Endnote university of adelaide - Bum shuffling and hypermobility - Yeast culture lab - Unit 40 international marketing assignment - Course name : Ethical/Legal Aspects of Management - Dva physiotherapy fees 2021 - Foresight vehicle technology roadmap - Mypearsonmasteringlab - Paralyzed veterans of america free address labels - Difference that emerges from our male and female bodies. - Toulouse lautrec post impressionism - Commercial paper and treasury bills - Magnesium reacts with steam equation - Present condition of the australian rainforest - Benchmark policy brief by 09/26/2020 please add references and citations,750 words - Ancient minoan civilization creep by radiohead - Punchline algebra book b 13.16 answers - School of electrical engineering and telecommunications - Black box experiment answers - En iso 10993 5 - What is secondary industry - Persuasive Speech Outline - Elements of a personal letter - Limiting reactant sodium bicarbonate acetic acid - Chloe o'brien origin energy - The future tense in italian - Noredink cheat sheet arranging a sentence in either voice - Hp business technology optimization - Telecom churn case study upgrad - Led8par20 dim 827 fl36 - Restaurant database example access - 4 pages..........due by 24 hrs BUSINESS ETHICS RESEARCH PAPER - Whippers pizza augusta maine menu - Tough Conversation (Human Resource) - Alfa romeo usp - Coast and valley swimming - Critical Analyses 2 - A global organization with a multinational presence - Rmit faculty of engineering - I robot book analysis - Political parties lesson plan - How to create football field chart in excel - Public policy proposal for nuclear waste - Admn p2 - Montante, s. (2004). thinking on paper. literary cavalcade, 57(3), 36-37. - L oreal paris case study - Granton castle walled garden - Clinical decision support more than just alerts tipsheet - Chalk and wire saint leo university - Response - Nordic travel agency statement of owner's equity - Protein synthesis model project - Bsbmgt616 develop and implement strategic plans answers - Corporate partnerships with schools pros and cons - Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC - Normative leadership examples - Jbl cbt 70j 1 - Rock paper scissors lizard spock diagram - A 1.00 meter length of nichrome wire - Health Care Delivery 3 - Portfolio - Domestic containment - Paper on Big Data and Internet of Things - In exercise 9.1,what is the most commonly used dns resource record? - Why are pennate muscles stronger than fusiform - Stephen harris moray and agnew - How to meditate according to gita - Ap physics 2 electrostatics - Roman hanging punctuation illustrator - How to draw economic graphs on mac - Finkelman 2016 pp 111 116 - Business Scandal - Case Analysis (preparation 02) - Extras denverpost com archive captured asp - Graco husky 1050 wont pump - Can a playground be too safe - How to tame an itchy ark - Survey Jazz - Health care delivery in the united states 11th edition pdf - Back titration of antacid tablets calculations - The thinker's guide to critical thinking - Intro to criminal justice 9th edition - Book report - Symbols of anointing of the sick - Chapter 4 review health answers - Database - 6 - Data mining fill in the blanks - Enzyme ph and temperature lab report - Nikki catsouras death photos reddit - Dpp v smith 1961