Mars, Incorporated
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Mars, Incorporated TABLE OF CONTENTS
Mars, Incorporated © MarketLine
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TABLE OF CONTENTS
Company Overview ........................................................................................................3 Key Facts.........................................................................................................................3 SWOT Analysis ...............................................................................................................4
Mars, Incorporated Company Overview
Mars, Incorporated © MarketLine
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Company Overview
COMPANY OVERVIEW
Mars, Incorporated (Mars or 'the company') is involved in the manufacturing, distributing, and marketing of confectionery products, pet food, drinks and other food products. The company offers its products to distributors, specialty stores, retailers, and veterinary practices under several brands including M&M's, Snickers, Dove, Mars, Wrigley’s, Orbit, Extra, Pedigree, Whiskas, Royal Canin, Double mint, and TWIX. The company’s manufacturing and distribution facilities are spread across North America, Asia Pacific, Europe, Latin America and the Middle East. Mars also operates pet hospitals in the US and Canada. The company is headquartered in McLean, Virginia, the US.
The company generates revenues of $35,000 million annually. Mars is a privately-owned company and does not publish its financial results.
Key Facts
KEY FACTS
Head Office Mars, Incorporated 6885 Elm Street McLean Virginia McLean Virginia USA
Phone 1 703 8214900 Fax Web Address www.mars.com Revenue / turnover (USD) Financial Year End Employees 115,000 Ticker
Mars, Incorporated SWOT Analysis
Mars, Incorporated © MarketLine
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SWOT Analysis
SWOT ANALYSIS
Mars, Incorporated (Mars) is engaged in manufacturing and marketing confectionery products, pet food, drinks and other food products. Diversified geographic presence, and comprehensive product portfolio complemented by strong brands are the company’s major strengths, even as Private ownership remains a cause for concern. Growing pet care healthcare industry in the US, growing confectionery market in the US, and focuses on nutrition products are likely to offer growth opportunities for the company. However, increase in labor wages in the US, compliance with government regulations, and changing consumer preferences could affect its business operations.
Strength
Diversified geographic presence Comprehensive product portfolio complemented by strong brands
Weakness
Private ownership