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Martha mccaskey case study

16/04/2021 Client: muhammad11 Deadline: 2 Day

Read the case of "Martha McCaskey" and answer the question:Was this situation avoidable? How did MM end up in this situation?

i will upload the Case and Qusetion.

It is a double space, one page short answer essay.

9-403-114 REV: JANUARY 5, 2004 Martha McCaskey Martha McCaskey felt both elated and uneasy after her late Friday meeting with Tom Malone and Bud Hackert, two of the top managers in Seleris Associates’ Industry Analysis Division (IAD). Malone, the division’s de facto chief operating officer (COO), had assured her that upon successful completion of the Silicon 6 study, for which McCaskey was project leader, she would be promoted to group manager. The promotion would mean both a substantial increase in pay and a reprieve from the tedious fieldwork typical of Seleris’s consulting projects. However, completing the Silicon 6 project would not be easy. It would mean a second session with Phil Devon, the one person who could provide her with the vital information required by Seleris’s client. Now, McCaskey reflected, finishing the project would likely mean following the course of action proposed by Hackert and seconded by Malone: to pay Devon off. Seleris’s client, a semiconductor manufacturer based in California, was trying to identify the cost structure and manufacturing technologies of a new chip produced by one of its competitors. McCaskey and the others felt certain that Devon, a semiconductor industry consultant who had worked in the competitor’s West Coast operation some 12 years earlier, could provide the detailed information on manufacturing costs and processes required by their client (see Exhibit 1 for a summary of the necessary information). Her first interview with Devon had caused McCaskey to have serious doubts about both the propriety of asking for such information and Devon’s motivation in so eagerly offering to help her. Malone suggested that she prepare an action plan over the weekend. Ty Richardson, head of IAD , would be in town on Monday to meet with Malone and the two group managers, Hackert and Bill Davies. McCaskey could present her plan for completing the Silicon 6 project at that meeting. Malone made it clear that the group would be primed to hear her ideas. Silicon 6 was turning out to be a crucial project. The client currently accounted for close to 20% of the division’s revenues. In a meeting earlier that day, the marketing manager representing the client had offered to double the fee for the Silicon 6 project. He had also promised that if they could come through on Silicon 6, equally lucrative projects would follow. By Saturday afternoon, McCaskey had worked up several approaches for finishing the Silicon 6 project. With additional funds now available from the client, she could simply have Devon provide analyses of several alternatives for manufacturing state-of-the-art chips, including the one used at the competitor’s Silicon 6 plant. While the extra analyses would be expensive and time consuming, Devon most likely would not suspect what she was after. Another option was to hand the project ________________________________________________________________________________________________________________ This case is a revised version of “Martha McCaskey,” HBS Case No. 488-021 (Boston: Harvard Business School Publishing, 1988), prepared by Professor Bart J. Van Dissel. Professor Joshua Margolis and Research Associate Ayesha Kanji updated this case as the basis for class discussion. The circumstances described in this case are reported entirely from Martha McCaskey’s point of view and do not necessarily reflect the perceptions of others involved. All names, places, and companies have been disguised. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright © 2002 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. 403-114 Martha McCaskey over to Chuck Kaufmann, another senior associate. Kaufmann handled many of the division’s projects that required getting information that a competitor, if asked, would consider proprietary. McCaskey felt, however,

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