Mattel swot analysis 2014

Mattel Inc

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Mattel Inc TABLE OF CONTENTS

Mattel Inc © MarketLine

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TABLE OF CONTENTS

Company Overview ........................................................................................................3 Key Facts.........................................................................................................................3 Business Description .....................................................................................................4 History .............................................................................................................................5 Key Employees .............................................................................................................22 Key Employee Biographies .........................................................................................23 Major Products & Services ..........................................................................................26 SWOT Analysis .............................................................................................................27 Top Competitors ...........................................................................................................32 Company View ..............................................................................................................33 Locations And Subsidiaries ........................................................................................36

Mattel Inc Company Overview

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Company Overview

COMPANY OVERVIEW

Mattel Inc (Mattel or 'the company') designs, manufactures, markets, and sells toys. The company offers a wide range of girls' toys, boys' toys, youth electronics, educational toys, media-driven products, fashion- related toys, accessories, games and puzzles, and children's publications under its four brand categories including Mattel Girls & Boys Brands, Fisher-Price Brands, American Girl Brands, and Construction and Arts & Crafts Brands. The company manufactures its products through in-house and third-party manufacturing facilities. It markets products through online and retail stores, chain stores, and discount and free-standing toy stores. Mattel operates across North America, Latin America, Asia Pacific and Europe. The company is headquartered in El Segundo, California, the US.

The company reported revenues of (US Dollars) US$4,510.9 million for the fiscal year ended December 2018 (FY2018), a decrease of 7.6% over FY2017. The operating loss of the company was US$236.5 million in FY2018, compared to an operating loss of US$342.8 million in FY2017. The net loss of the company was US$531 million in FY2018, compared to a net loss of US$1,053.8 million in FY2017.

The company reported revenues of US$860.1 million for the second quarter ended June 2019, an increase of 24.8% over the previous quarter.

Key Facts

KEY FACTS

Head Office Mattel Inc 333 Continental Boulevard El Segundo California El Segundo California USA

Phone 1 310 5243607 Fax Web Address www.mattel.com Revenue / turnover (USD Mn) 4,510.9 Financial Year End December Employees 27,000 NASDAQ Ticker MAT

Mattel Inc Business Description

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Business Description

BUSINESS DESCRIPTION

Mattel Inc (Mattel or "the company") manufactures, designs, and markets of a wide range of toy products for children of all ages and families including toys for infants and preschoolers, girls' toys, boys' toys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products and fashion-related toys. Mattel's key global brands include Barbie, Hot Wheels, American Girl, Thomas & Friends and Fisher-Price. The company sells products over 50 countries. The company categories its business operations into three segments: North America, International and American Girl. The North America segment designs, manufactures, and markets a wide range of toys under Power Brands category in Canada and the US. Under Power Brands category, its major brands include Barbie, Hot Wheels, Fisher-Price and Thomas & Friends. The segment markets its products to retailers including department stores, other retail outlets, chain stores, and discount and free-standing toy stores. In FY2018, the North America segment reported revenue of US$2,422.1 million, which accounted for 47.7% of the company's revenue.

The International segment designs, produces, and markets through retailers and wholesalers in Australia and New Zealand, and countries in Latin America, Asia, and Europe. The segment also sells its products through agents and distributors in countries where the company has no direct presence. The products offered by the international segment are generally the same as those developed and marketed by the North America segment, although some products are developed or adapted for particular international markets. In FY2018, the International segment reported revenue of US$2,312.2 million, which accounted for 45.6% of the company's revenue.

The American Girl segment comprises children’s publisher, retailer, and direct marketer. The segment also publishes non-fiction and fiction books. It sells its products through online and retail stores, boutiques and franchise stores in Bahrain, Dubai, and Canada. In FY2018, the American Girl segment reported revenue of US$341.2 million, which accounted for 6.7% of the company's revenue. Geographically, the company operates in two regions, including North American Region, and International Region including Europe, Latin America and Global Emerging Markets. In FY2018, the North American region reported revenue of US$2763.3 million, which accounted for 54.4% of the company’s revenue, followed by International Region with US$2,312.2 million, which accounted for 45.6% of the company’s revenue.

The company manufactures its products through in-house and third-party manufacturing facilities. The company's major manufacturing facilities are in Canada, China, Indonesia, Thailand, Malaysia and Mexico.

Mattel Inc History

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History

HISTORY

Contracts/Agreements

Year: 2020

In February, the company entered into a licensing agreement with Universal Brand Development regarding the DreamWorks Animation’s Spirit Riding Free, the hit Netflix TV series and upcoming feature film.

Contracts/Agreements

Year: 2019

In May, Mattel entered into an agreement with Walt Disney to make toys and products for all Pixar Animation Studio’s film properties.

Contracts/Agreements

Year: 2019

In June, Mattel signed a license agreement with Sanrio to develop an array of toys, playsets, games, baby gear and much more for Sanrio’s Hello Kitty portfolio.

Contracts/Agreements

Year: 2019

In May,the company made a plan to build multi-branded family entertainment centers.

Contracts/Agreements

Year: 2019

In February, the company signed a partnership with Metro Goldwyn Mayer Pictures.

New Products/Services

Year: 2019

In February, the company launched a new slate of 22 animated and live-action TV programs.

Mattel Inc History

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