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MBA-599 - Discussion #1

25/08/2020 Client: sarah Deadline: 2 Day

Assignment: 


Develop an improved mission statement for Coca-Cola following the below steps:


1.  Refer to the Cohesion Case (p. 29 on vision/mission located in the below book reference). 


2.  Review Coca-Cola's mission statement located on the corporate website at: http://www.coca-colacompany.com/our-company/mission-vision-values.  


3.  Click on Our Company. Then click on Mission, Vision, and Values. Find the company’s mission statement and copy and paste this document to a word-processing file on your desktop.


4.  Write a new and improved vision statement for Coca-Cola following the guidelines presented in this chapter.


5.  Explain in a paragraph how or why your proposed vision statement is better than the existing document.


Book reference: 


Strategic Management. A Competitive Advantage Approach. 17th Edition 

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