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MBA 599 - DISCUSSION #4

22/09/2020 Client: visedh Deadline: 24 Hours

Overview




Create SWOT and a BCG matrix.




Assignment Details:


(Note: This is a individual exercise and not a group exercise)




For the SWOT (Learning Exercise 6A)


- Follow Steps 1-2 of the attached Learning Exercise 6A document.


- Then, prepare a SWOT Matrix for the Coca-Cola Company.




For the BCG (Learning Exercise 6C)


- Use the information in the attached Learning Exercise document and prepare a BCG matrix for the Coca-Cola Company. Locate each division where you believe it represents its position relative to market share and growth.


-  When complete with both exercises (6A & 6C)


-  Write a short narrative (one page or less) of your key conclusions from:


   (1) your SWOT analysis of the Coca-Cola Company,


   (2) your BCG work on the Coca-Cola Company. In addition, include your conclusions on the Coca-Cola Company as a result of its position in the BCG and the results of SWOT.




Make clear recommendations for the Coca-Cola Company based on integrating the work from the above models.




Textbook Reference:


David, F. R., & David, F. R. (2019). Strategic management: A competitive advantage approach, concepts and cases (17th ed.). Upper Saddle River. NJ: Pearson.

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