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Overview
Create SWOT and a BCG matrix.
Assignment Details:
(Note: This is a individual exercise and not a group exercise)
For the SWOT (Learning Exercise 6A)
- Follow Steps 1-2 of the attached Learning Exercise 6A document.
- Then, prepare a SWOT Matrix for the Coca-Cola Company.
For the BCG (Learning Exercise 6C)
- Use the information in the attached Learning Exercise document and prepare a BCG matrix for the Coca-Cola Company. Locate each division where you believe it represents its position relative to market share and growth.
- When complete with both exercises (6A & 6C)
- Write a short narrative (one page or less) of your key conclusions from:
(1) your SWOT analysis of the Coca-Cola Company,
(2) your BCG work on the Coca-Cola Company. In addition, include your conclusions on the Coca-Cola Company as a result of its position in the BCG and the results of SWOT.
Make clear recommendations for the Coca-Cola Company based on integrating the work from the above models.
Textbook Reference:
David, F. R., & David, F. R. (2019). Strategic management: A competitive advantage approach, concepts and cases (17th ed.). Upper Saddle River. NJ: Pearson.
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