Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Mcgraw hill backpack simulation how to win

20/10/2021 Client: muhammad11 Deadline: 2 Day

Marketing Simulation Strategy Assignment- McGraw Hill Simulation Game

MKTG 2150 Final Project - Marketing Practice Simulation (we know the name is terrible)

Winter 2018 - 25% of final grade

In teams of 3-4 we will play the McGraw Hill Marketing Practice Simulation that was included with your book purchase. There are many benefits to using a simulation including:

· the ability to learn through performing an action in order to get to a certain outcome,

· the improved retention of knowledge and its applications with experience of integrating the concepts learned in class and applying them in a strategically consistent manner,

· the benefit of consistent, constant, and immediate feedback,

· It is really fun!

There are three elements to your completion of this project:

1. 2 page document outlining your team’s original strategy and the reasoning behind your decisions, this is worth 15 points. To complete this it is important to read the guides and play the tutorial games provided to you.

2. Playing the simulation for at least 15 rounds this represents 10 points dependent on your placing. The ultimate goal is to make the most money.

3. Final Presentation where you will create the promotional campaign for your product and provide an overview of your final position. This is worth 75 points of your final grade.

Part 1

The document outlining your initial strategy for the simulation will include the following:

(Hint: approx. 1 paragraph for each point)

· Introduction and conclusion

· Discussion of each strategic decision including:

· Segment chosen and why

· Product features and how they meet the needs of the segment

· Pricing strategy, actual price and margin

· Distribution decisions with reasoning

· Communications decisions both message and media

· Approximately 2 pages, organized, edited, single spaced, 12 point font, stapled with a cover page with first and last names of all contributing group members.

This document is due at the beginning of class on the day we start the game. It is essentially your first set of decisions so it is important that everyone on the team agrees. You will have opportunity to practice before the simulation begins!

Part 2

Game on! We will play about 15 rounds as per the class schedule. The top team based on the Total Net Profit over the course of the game. Top team gets 10, second team 9 and so on. Everyone in the group must be in class on the days that we are playing the game.

Missing class and not supporting your team will result in a reduced grade of 10% per occurrence, this includes game and project preparation classes.

Part 3

This is where we put together all that we have learned and apply the concepts learned during the course and simulation. A 10 minute presentation will be created and practiced that illustrates your final results from the simulation and your creative department’s work on creating an effective promotional campaign. Your group will create an integrated marketing communication strategy, decide upon the elements required (see text), develop an appeal, and design and produce the creative elements (actual ads, social media, public relations, sponsorship, sales promotions and direct pieces). It is important that you make clear the goals of your plan and explain how success will be measured.

The format of the presentation will be:

· Created for an audience of Marketing Managers who you wish to approve the launching of your IMC plan.

· 10 minutes + questions

· Evidence of IMC – ALL strategies consistent and relate to overall plan

· 15-20 slides created in PP, Google slides, Prezi or any format that you would like.

· Slides will be primarily images with very few words

· Presentation will be practiced and professional

· Presenters will be dressed in business attire as discussed in class or appropriate costumes

· Presentations will be interesting and awesome

· Bonus marks for those judged the most awesome by their peers (1st place – 5 marks, 2nd place – 3 marks, 3rd place – 1 mark)

· Will include the information and elements outlined below – these are guidelines

Suggested Slides and Content of Presentation:

Introduction

Game summary and key learning from simulation

Target market

Objective/Overall Appeal

Packaging – sample or visual of tag

Advertising strategy – visual sample of actual ad, where, why and timing (Be specific)

Direct Marketing - Social Media plan – visual, where, why, how do you get consumers engaged, timing

Public Relations strategy – what, where, when

Event Sponsorship – what, where, when

Sales Promotion – visual, offer, where, timing

Website mock-up

Schedule of timing in table format

Conclusion

References

All students are required to be present for all presentations to act as judges and support their peers. Failure to hand in an individual voting form at the end of presentations will result in an individual reduced grade on the project.

MKTG 2150 Final Project Presentation

Group name: ____________________________________________________________________

Content (Steak)

Score

Comments

· Game Overview & Decisions

· Final Decisions

1 2 3 4 5 6 7 8 9 10

Integrated Marketing Communication Campaign

· Clear description of target market

· Campaign clearly described and justified including appeal and creative themes

· Creation and use of consistent brand identity

· Packaging – eg or visual of tag

· Advertising strategy – visual sample of actual ad, where, why and timing

· Direct Marketing Social Media plan – visual, where, why, how do you get consumers engaged, timing

· Public Relations strategy – what, where, when

· Event Sponsorship – what, where, when

· Sales Promotion – visual, offer, where, timing

· Website mockup

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

Media Plan and schedule

· Media chosen consistent with campaign and audience

· schedule justified

1 2 3 4 5

1 2 3 4 5

References

1 2 3 4 5

Communication and Persuasion

Introduction captures attention and manages expectations

1 2 3 4 5

Timed perfectly using format

· 10 minutes and 20 slides

1 2 3 4 5

Stunning, persuasive visuals- Slides

1 2 3 4 5

Effective Platform Skills -obviously well-rehearsed

1 2 3 4 5

Conclusion - Ends on a high, persuasive note

1 2 3 4 5

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Assignment Guru
ECFX Market
24/7 Assignment Help
Instant Assignments
Innovative Writer
Coursework Help Online
Writer Writer Name Offer Chat
Assignment Guru

ONLINE

Assignment Guru

I have read your project description carefully and you will get plagiarism free writing according to your requirements. Thank You

$15 Chat With Writer
ECFX Market

ONLINE

ECFX Market

I am an experienced researcher here with master education. After reading your posting, I feel, you need an expert research writer to complete your project.Thank You

$16 Chat With Writer
24/7 Assignment Help

ONLINE

24/7 Assignment Help

I am a PhD writer with 10 years of experience. I will be delivering high-quality, plagiarism-free work to you in the minimum amount of time. Waiting for your message.

$40 Chat With Writer
Instant Assignments

ONLINE

Instant Assignments

I have assisted scholars, business persons, startups, entrepreneurs, marketers, managers etc in their, pitches, presentations, market research, business plans etc.

$18 Chat With Writer
Innovative Writer

ONLINE

Innovative Writer

I am an experienced researcher here with master education. After reading your posting, I feel, you need an expert research writer to complete your project.Thank You

$25 Chat With Writer
Coursework Help Online

ONLINE

Coursework Help Online

As per my knowledge I can assist you in writing a perfect Planning, Marketing Research, Business Pitches, Business Proposals, Business Feasibility Reports and Content within your given deadline and budget.

$30 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Worker cob csu chico - Assignment Due 10/10/2020 200-350 words - Gram staining is an example of - Moffat v kazana 1969 - Semi precision attachment fixed partial denture - 12 angry men script - Compute the predetermined overhead rate - Internal forces in beams lab report - Types of staffing policy - Www listerhousesurgery co uk - Chem 121 predicting products of chemical reactions answers - How to convert dfa to nfa - Dr greenway argued that psychology - Cumberland metal industries case study solution - Negotiator ep 39 eng sub - What is shading in computer graphics - CARIBBEAN RELIGION HISTORY - Reading comprehension for grade 8 with questions and answers pdf - Cmc vellore psychiatry bagayam - A 23.74 ml volume of - Disadvantages of amplitude modulation - Pr008 work product 4 - Topical Essay - Gcu christian identity and heritage - Managerial economics froeb pdf - The postmortal drew magary pdf - 23 dbm to mw - Omnitel pronto italia case study - Size of a6 in cm - Making sense of change management 2015 - Benchmark - Capstone Project Change Proposal - Litany of the saints song lyrics - Shazia khan citizen khan - Practice 12.3 box and whisker plots answers - Strategic group map restaurant industry - Handy andy inc case study - Professional development internship - Accounting chapter 11 comprehensive problem 3 - Article Review exercise - Wendy Lewis 3 - St lucy's home raised by wolves short story sparknotes - San jose city college myweb - On a classified balance sheet a company should report separately - Clownfish and anemone commensalism - Queensland health annual refresher - Full sail online login - Operations Management Case Analysis - Role of nurse informaticist in system development life cycle - Cost structure refers to the relative proportion of - Mature age student studying physiotherapy - Non custodial parent statement - The joy of statistics fill in the blank answers - Business finance exam questions and answers - Raychem c75 100 a - Partial and transitive dependency - Turkeys in the kitchen analysis - 6 month training program - Act 3 scene 2 summary macbeth - Mcgraw hill marketing simulation answers - Lennox g24m3 4 100a 2 parts - Https atpnet new hdefault html - Database Help - X cubed times x squared equals - 71 victory parade tascott - Ninds 003 nih stroke scale english certification c answers - Adaptive leadership get on the balcony - Font used in latex - Gucci target - Carl rogers self concept theory ppt - Eaco chem nmd 80 - Long term capital management case study - Susan snow and bruce nickell - World Civilization before 1650. Justin Baez - Isaac rosenberg poem dead man's dump - Where is rome located - Gmi ps200 oxygen sensor - Healthcare Ethics - Instant arubanetworks com 4343 - Luisa muchas presiones este año - Roller camshaft break in procedure - Christopher parrish vsim - 0x80041003 wmi access denied - Supervisory management essay - Biology - Sam cengage excel project 1 - Superordinate goals conflict resolution technique - Unit 3 - Chapter 8 interpreting histograms data analysis practice - VIOLENT CRIMES CJT202 ASSIGNMENT - Commission expense on income statement - Chapter 3 of Vold's Theoretical Criminoloby - Pr - Jean pierre sands perfumes - For Essays Guru - - Business Plan - Identify three obstacles facing third parties - Caravan drawbar replacement cost - Research Paper - Formal and informal groups ppt - Contract law commentaries cases and perspectives pdf