Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Mcq on segmentation targeting and positioning

08/10/2021 Client: muhammad11 Deadline: 2 Day

CHAPTER 7 MARKET SEGMENTATION, TARGETING, AND POSITIONING MCQs

CHAPTER 7

MARKET SEGMENTATION, TARGETING, AND POSITIONING

FOR COMPETITIVE ADVANTAGE

MULTIPLE CHOICE QUESTIONS

1. At one time, firms scattered their marketing efforts (a “shotgun” approach) to reach

consumers. Today, a firm is more likely to use:

a. a “bazooka” approach, where special effects are used to “explode” into the buyer’s

consciousness.

b. a “knife” approach, where the firm tries to “cut” to the most important product

advantage.

c. a “rifle” approach, where the firm focuses on the buyers who have greater

interest in the values that the firm creates best.

d. a “pistol” approach, where the firm realizes that it has multiple chances to gain

consumer interest.

2. ________________ is the process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.

a. Mass marketing

b. Market segmentation

c. Target marketing

d. Market positioning

3. __________________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.

a. Mass marketing

b. Market segmentation

c. Market targeting

d. Market positioning

4. Setting the competitive positioning for the product and creating a detailed marketing mix is called:

a. mass marketing.

b. target marketing.

c. market segmentation.

d. marketing positioning.

5. During which step of the marketing segmentation, targeting, and positioning process

does the firm “develop a marketing mix for each segment?”

a. market segmentation

b. market targeting

c. market positioning

d. The firm does not go through the “development” during any of the above steps.

6. During one of the steps in the marketing segmentation, targeting, and positioning

process, the marketer develops measures of segment attractiveness. This procedure

belongs in the category of:

a. market segmentation.

b. market targeting.

c. market massing.

d. market positioning.

7. When companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently with products and services that match their unique needs, they are conducting a ___________________ process.

a. marketing aggregation

b. marketing positioning

c. marketing target

d. marketing segmentation

8. Market segmentation can be carried out at several different levels. Which of the

following WOULD NOT BE among these levels?

a. micromarketing

b. segment marketing

c. competition marketing

d. niche marketing

9. Another word for complete segmentation is:

a. macromarketing.

b. micromarketing.

c. niche marketing.

d. mass marketing.

10. For most of the 20th century, firms practiced which of the following forms of

marketing?

a. mass marketing

b. micromarketing

c. niche marketing

d. segment marketing

11. Which of the following marketers epitomized the mass marketing strategy?

a. Henry Ford

b. Bill Gates

c. F.W. Woolworth

d. Thomas A. Edison

12.Which of the following statements is closest to the traditional argument for mass marketing?

a. Find a need and fill it.

b. The largest potential market can lead to the lowest costs, which translates into either lower prices or higher margins.

c. The rifle approach rarely hits what it is aiming at.

d. The consumer is king. Long live the king.

13.Isolating broad segments that make up a market and adapting the marketing to match the needs of one or more segments is called _________________.

a. niche marketing

b. mass marketing

c. segment marketing

d. micromarketing

14.When General Motors designs specific models for different income and age groups, it is practicing which of the following marketing formats?

a. micromarketing

b. macromarketing

c. mass marketing

d. segment marketing

15.Segment marketing offers several benefits over mass marketing. All of the following would be among those benefits EXCEPT:

a. the company can market more efficiently and target its programs toward only those consumers that it can serve best.

b. the company can fine-tune its programs to meet the needs of carefully defined segments.

c. the company can reduce costs because of the ability to sell to customers one-on-one.

d. the company may face fewer competitors if fewer competitors are focusing on the company’s chosen market segment.

16.A company is practicing ________________ if it focuses on subsegments with distinctive traits that may seek a special combination of benefits.

a. micromarketing

b. niche marketing

c. mass marketing

d. segment marketing

17.As an example of _______________, a company could build sport utility vehicles and direct marketing efforts towards the luxury SUV market (as does Lexus).

a. micromarketing

b. niche marketing

c. mass marketing

d. segment marketing

18. American Express offers not only its traditional green cards but also gold cards,

corporate cards, and even a black card, called the Centurian, with a $1,000 annual

fee aimed at a small group of “superpremium customers.” Which of the following

marketing efforts is American Express following with their credit card policies?

a. macromarketing

b. segment marketing

c. niche marketing

d. self-marketing

19._________________ is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations.

a. Niche marketing

b. Micromarketing

c. Segment marketing

d. Mass marketing

20. Micromarketing includes:

a. segment marketing and niche marketing.

b. mass marketing and demographic marketing.

c. local marketing and individual marketing.

d. individual marketing and self-marketing.

21. ______________ involves tailoring brands and promotions to the needs and wants of specific small groups such as cities, neighborhoods, and even specific stores.

a. Niche marketing

b. Local marketing

c. Detail marketing

d. Individual marketing

22.All of the following are considered to be drawbacks of local marketing EXCEPT:

a. it can drive up manufacturing and marketing costs by reducing economies of scale.

b. it can create logistical problems when the company tries to meet varied requirements.

c. it can attract unwanted competition.

d. it can dilute the brand’s overall image.

23.________________ is tailoring products and marketing programs to the needs and preferences of individual customers.

a. Niche marketing

b. Local marketing

c. Self-marketing marketing

d. Individual marketing

24. Individual marketing is known by a variety of names. All of the following would

appropriately be called individual marketing EXCEPT:

a. mono-marketing.

b. one-to-one marketing.

c. customized marketing.

d. markets-of-one marketing.

25.______________ is the process through which firms interact one-to-one with

masses of customers to create customer-unique value by designing products and

services tailor-made to individual needs.

a. Mass marketing

b. Detail marketing

c. Mass globalization

d. Mass customization

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Study Master
Fatimah Syeda
WRITING LAND
Top Academic Tutor
Coursework Helper
Assignment Guru
Writer Writer Name Offer Chat
Study Master

ONLINE

Study Master

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$24 Chat With Writer
Fatimah Syeda

ONLINE

Fatimah Syeda

I will cover all the points which you have mentioned in your project details.

$27 Chat With Writer
WRITING LAND

ONLINE

WRITING LAND

I have read and understood all your initial requirements, and I am very professional in this task.

$36 Chat With Writer
Top Academic Tutor

ONLINE

Top Academic Tutor

I have read and understood all your initial requirements, and I am very professional in this task.

$34 Chat With Writer
Coursework Helper

ONLINE

Coursework Helper

I will cover all the points which you have mentioned in your project details.

$20 Chat With Writer
Assignment Guru

ONLINE

Assignment Guru

I will cover all the points which you have mentioned in your project details.

$21 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

W 7 - How does nike stand out from competitors - Fall of humanity then and now worksheet - Duty of trust and confidence cipd - Produce visualizations and then tell the story of your visualizations - Norm violation paper examples - 6 princess street south morang - Cic case study stage 3 - Customized Hoodies Online - Hector gallardo cuban jazz band - What is iv and dv in research - Reviews on blaux portable ac - Force table vector addition lab report - Vacuum cleaner project presentation - Arcadia tom stoppard act 1 - Clean up australia day 2010 - Forrester cx maturity model - Sphl720bk1 - Garage door architectural symbol - Culturally responsive teaching self assessment - Shadow health neurological objective answers - Can the subaltern speak spivak essay - Module 1 Discussion-English - Clinical Field Experience B: Phonics and Word Recognition: I Do, We Do, You Do - During the job design phase, who decides specific job tasks? - Box plot in minitab 16 - Dimethyl ether and ethanol are constitutional isomers - Cottons farm primary school - Erm adoption and implementation in the higher education environment - Word - Chapter 4 - Using Tables, Columns, and Graphics - Global marketing pearson 9th edition pdf - Collapse of barings bank - One more valley one more hill jimmy swaggart - Sadler commission report - Securities exchange act of auditor liability - Vold's theoretical criminology 7th edition ebook - Http www free energy info co uk - Dunn edwards paint prices - Shprintze fiddler on the roof - A sulfuric acid solution containing 571.6 g of h2so4 - Operation management report on kfc - Financial Data - Inverse relationship between bonds and interest rates - Contract bridge scoring table - Tqm's two core principles are _____ - Which of the following best approximates a pure monopoly - Iron jawed angels will the circle be unbroken lyrics - Move your arms like your wheelchair stuntin - Does bj's accept american express - This question is for Proven Sterling - Can a dogman tag lifting equipment - Brief summary - Excel chapter 4 grader project - Digests excess or worn out cell parts - What is the correct command syntax to force gpo settings? - HAMMANSKRALL ABRTION CLINIC +27717852514 ABORTION PILLS FOR SALE IN PRETORIA, MAMELODI, SHOSHANGUVE, JOHANNESBURG, - The client has a budget of AUD$500,000 and is looking to build their new home within the next 12 months. - Week 4 - Compared to piaget vygotsky placed more emphasis on - Regents park public school - Scottish endurance riding club - ECONOMIC GEOGRAPHY ESSAY - How to conduct independent t test in spss - Time value of money worksheet answers - One night the moon racism - The norton sampler 9th edition answers - 4 figure grid reference map - The philadelphia sound was supplanted by which musical style - Computer depot locations - Shrek test taking strategy - The over the shoulder shot involves - High level transition words - National 5 chemistry course specification - Donahue angry white men - Single cycle processor verilog - Ethics - Critical Review & Evaluation of Health Promotion Protocol/Practice Powerpoint - مشكلة تسويقية في شركة - Global wine wars new world challenges old - Education - HW - Dog star training witham - Walmart job satisfaction - Mallam sile questions and answers - Airplane in japanese hiragana - 115 redding rise epping - Similarities between freud and jung theories of personality - Tera 3 test of early reading ability - Zambia is located in an area known as - Pointecast presentation - Floor plan standard line weights for architectural drawings autocad - Minnesota micromotors simulation - Use the definition of logarithm to simplify each expression - Predatory lending interest rates are capped at quizlet - El gato painting company bank reconciliation - Sherman alexie what you pawn i will redeem - University of salford staff channel - Australian national bulldog club - Accounting what the numbers mean 11th edition solutions - Directions to whipps cross hospital