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The assignments are sequential, and all of them parts of one course-long quantitative marketing research project using primary data.
The assignments will allow you to replicate the marketing research process described in the textbook and lectures, using various statistical analysis techniques.
Assignment 2 (Team)
(max. 3 grading points) - Based on the selected MDP and MRP, whether the team decides to choose one of the MDP/MRP choices from a team member or opt for one of Stukent's mock-up clients, formulate the appropriate market research design as a process.
Task 1 (max. .5 grading point):Prepare a managerial report, starting with an executive summary, expected length up to 5 pages APA format, excluding cover page, table of content, and appendixes.
Task 2 (max. .5 grading points): Develop a theoretical model for the project
Task 3 (max. 2 grading points): Formulate the appropriate market research design as a process and illustrate the purpose of each step using examples from your research topic and/or related information sources.
Submit the completed document using the Attachments tool on this page. Please be sure to include your own name in the filename (last name, then first initial—for example: doej_assignX.doc) and in the text of the document, so your instructor/facilitator always knows whose submission he/she is reading.
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