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Help me study for my Management class. I’m stuck and don’t understand.
Analyze Merck case in DETAILS:
A well-written case analysis is characterized by clear organization of information, thoughtful analysis, and realistic, workable solutions to the problems presented in the case. Make sure that your analysis is not merely a rehash of the case: do not copy sections from the case.
things to consider along with other questions:
1. Corporate strategy and business (or competitive)strategy
What have been the key elements of the company's corporate strategy up until the time of the case? What is the company's business strategy? What role does corporate culture play in the implementation of the company's strategies?
2. Industry analysis
Define the industry to which the company belongs. Using Porter's five forces model, analyze the competitive forces in this industry. Discuss those factors or problems which are most important for this industry and why they are important.
3. Company situation analysis
Make lists of internal strengths, internal weaknesses, external opportunities, and external threats. Be sure to include analysis of financial information in examining the company's internal capabilities. Based on your analysis, summarize the major strategic issues facing the company and industry.
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