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I have a presentation for this case study and I will discuss these questions.
So please make sure your analysis and your answers are clear and explained well.
HBS Case: Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
What is the decision-making process for Metabical? Who is involved?
How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer?
How should CSP identify and employ the differential advantages that Metabical offers to position itlsef in the marketplace?
Given the positioning strategy you chose, what would be your communication strategy to each of your target audiences? Would you change the marketing budget or the IMC mix? If so, how? What would be the timeline for your communications plan?
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