Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Mh practice marketing game tips

26/12/2020 Client: saad24vbs Deadline: 14 Days

Carry-On


Initial game strategy


Tiffany C., Azeem S., Dillon H.


MKTG 2150-005


Mount Royal University


Introduction and segment chosen


Carry on is an outdoor backpack company with great features at a competitive price. We have devoted our company to construct backpacks for outdoor enthusiasts as they have a deep and lifelong commitment and investment to the outdoors that is not just a casual interest, but a lifestyle.We believe that people will put their money where their passion is. In order to create an ideal backpack for our target market, we needed to understand the demographic segment of these consumers. Statistically, about 30% outdoor enthusiast have a household income of $100,000+ and about 33% of them are 45+ years old. About 70% are Caucasian and 26% are College Graduates (Outdoor Foundation, 2014, p.10). Also, 54% of outdoor participants are male (Outdoor Foundation, 2014, p. 7). We kept this in mind as our backpack had to be created for potential consumers with both the willingness and ability to buy.


Product Features


We’ve adopted the Large rectangular backpack as it has a quite a large capacity and helps create enough comfort for the outdoor enthusiast. We’ve chosen the Wide-padded because it creates enough durability and comfort for the outdoor enthusiast, and provides a more cost-effective approach than Wide + Chest or the Advanced support straps. Outdoor enthusiasts are more concerned with the capacity and water proof of the backpack, rather than comfort and durability. We’ve added features such as a water bottle holder to allow the traveller to grab water at their convenience, waterproof material to help protect the backpack from weather related issues. We avoided a GPS tracker in our backpack because it is too costly for our price. We chose advanced material as the material for our backpack which offers excellent durability with its synthetic coating and also provides enhanced waterproofing. As for color, we chose green to promote and relate to the outdoor enthusiast. The green color provides camouflage and symbolises the outdoors.


Pricing strategy


The total production cost of Carry-on’s backpack will be $45. This is very efficient in comparison with the demands of an outdoor enthusiast. Everything is provided, and we save production costs by avoiding extra benefits such as a GPS system and advanced support straps. We have decided to price our backpack at $96 as the average an outdoor enthusiasts spends is $90 on a backpack. This provides a $51 margin per unit cost.


Distribution decisions


We decided to distribute our backpacks directly, with a $5 discount due to %0 distributer cut. We also decided to distribute a High End Outdoor store, similarly giving a $5 discount. Distributing at High End Outdoor Stores with a $5 discount can be efficient as it promotes purchases in the most customer reaching area, and only takes a %28 distributor cut. We will also distribute through Department stores and Online Discount Retailers to spread the likeliness of customers discovering and purchasing our backpacks. We will not offer a discount in Department stores and Online Discount Retailers as they take a larger distributer cut.


Communications decisions


For promotions, we chose to advertise in TV: Wilderness Cable Network, and Radio: Sports Talk Radio with a communicating message of Peak performance. This message reaches about %66 of our outdoor commuters demographically, and also %33 of commuters. This message can be very effective in raising interest and awareness of our backpack. Although expensive, approximately $3000 per quarter, we chose to advertise in TV: Wilderness Cable Network to reach out to around %55 of our demographics. We will begin by advertising twice in 30 second spots, and slowly increasing our advertising to raise more awareness of our backpack. We have also decided for the first few quarters to advertise also in Radio: Sports Talk Radio. With an advertising price of $1000, this will allow us to reach our demographic in a more cost effective manner. We will eventually cut advertising completely to maximize profit, as much of our demographic will be reached.


Conclusion


In summary, we believe this initial marketing strategy will create the largest profit for Carry on. This profit will come through a cost effective backpack, a reasonable and competitive price for the outdoor enthusiasts, effective distributors with discounts in more profitable distributions, and cost efficiently reaching outdoor enthusiasts through a message of peak performance in television and radio.


References


The Outdoor Foundation. (2014). Outdoor participation report. Retrieved on November


14, 2015 from http://www.outdoorfoundation.org/pdf/ResearchParticipation2014.pdf


Applied Sciences

Architecture and Design

Biology

Business & Finance

Chemistry

Computer Science

Geography

Geology

Education

Engineering

English

Environmental science

Spanish

Government

History

Human Resource Management

Information Systems

Law

Literature

Mathematics

Nursing

Physics

Political Science

Psychology

Reading

Science

Social Science

Home

Blog

Archive

Contact

google+twitterfacebook

Copyright © 2019 HomeworkMarket.com

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Writer Writer Name Offer Chat

Writers are writing their proposals. Just wait here to get the offers for your project...

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Tivo temporary service connection issue c133 - Ftp in computer networks pdf - How to cut audio in sony vegas - Miles away from the earth is the moon - Is it ever morally obligatory to break a promise - Rev thinks the beatles are death metal - Bite fingernails psychology - Shadow health focused exam cough - Magnetism and its uses - 360 words - Discussion Question - Title Justification - Why should we study film hum 150 - Fire fyter safe ff3005 - Developing geometric thinking through activities that begin with play - Foundations of business analytics - Mexican movies by sandra cisneros - I need 850 words Essay on Social Media. - Authentic leadership self assessment questionnaire citation - PICOT formation - Htc and virtual reality case analysis - Blade and soul climbing to greater heights quest - Case 2 Problems - Payday 2 burn offshore money achievement - Comp xm answers 2015 - Cam lesson 4 discussion - Pro products rust out - Palliative care - Wedge simple machine mechanical advantage - Arctic tundra endangered plants - Dusting by julia alvarez analysis - Call of cthulhu credit rating table - Financials - Digital divide data case study ppt - 340 discussion (4) - Healthcare Informatics and Technology - Where does our food come from - Research Methods in Criminal Justice. - Read write think bio cube - Convert 1m to km - Memory Matrix and Short Essay - Organizational culture select all that apply - Add cname crazy domains - Icd 10 code for mucus plug - What does capital structure theory attempt to do - Riga st petersburg vilciens - Ccna 3 final exam answers - Writer's Journal 3 - 2 page - Improve decision making - The a992 steel shaft has a diameter - Easy ways to get fit at home - The hair pin company - Axial strain and lateral strain - Triumph owners club wirral - Freak the mighty character descriptions - Five quarters of the orange book club questions - Reversing a b double - Art appreciation and criticism - Wedding planner book target - Healthcare reimbursement - Burrell and morgan 1979 - Application - Groupthink: psychological studies of policy decisions and fiascoes - Microsoft security development lifecycle - Ibm rational developer for i rpg and cobol tools - Does anyone know about this? - Student support unit sussex - Mass communication 7th edition hanson - Where is the love mp3 - Formic acid and sodium formate buffer - Arnold level 1 exercise program - Steps to writing well with additional readings 13th edition - The learning odyssey answers economics - What are some criticisms of determinate sentencing - CASES CASE 35 CIRQUE DU SOLEIL* The founder of Cirque du Soleil, Guy Laliberté, after see- ing the firm’s growth prospects wane in recent years, was thinking about expanding his firm in new directions. For three decades, the firm had reinvented and revolutionized the circus. From its beginning in 1984, Cirque de Soleil had thrilled over 150 million spectators with a novel show concept that was as original as it was nontraditional: an astonishing theatrical blend of circus acts and street enter- tainment, wrapped up in spectacular costumes and fairy- land sets and staged to spellbinding music and magical lighting. Cirque du Soleil’s business triumphs mirrored its high- flying aerial stunts, and it became a case study for business school journal articles on carving out unique markets. But following a recent bleak outlook report from a consultant, a spate of poorly received shows over the last few years, and a decline in profits, executives at Cirque said they were now restructuring a - MOKUL - ENGLISH Assignment Instructions: Frankenstein Application Essay The Frankenstein Application Essay - Order # 9385 - Matlab code for bubble point calculation - What is a discursive piece - Burdekin dam water level - Ashok soota net worth - Queens own highlanders association - 2 bromobutane sn1 or sn2 - Designer baby scalisi vs ny univ medical center p 429 - Organizational culture - Title 1 lesson plan template - Khan academy prokaryotes and eukaryotes - A level chemistry practicals - In data flow testing objective is to find - Example of a speech outline in apa format - Prepare an argument - Graphpad student t test - Use the sales forecaster's prediction to describe a normal probability distribution - Narrative speech outline template - ArcGis Post - A double bubble map - Example of rhetorical analysis essay using ethos pathos and logos - Equating coefficients khan academy