Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Mice tourism notes

09/01/2021 Client: saad24vbs Deadline: 3 days

Running Head: MICE EVENTS & TECHNOLOGY 1


MICE EVENTS & TECHNOLOGY 8


MICE Events and Technology Literature Review


Institutional Affiliation


Student Name


Introduction


The Meetings, Incentives, Conventions, and Exhibitions (MICE) Tourism sector has been growing rapidly in the past decade in most parts of the world and especially in the Asia Pacific region. However, one of the key challenges brought about by the rapid growth of the sector is on maintaining high service standards within the context of intense competition. Specifically, the development and incorporation of skills from the information technology sector to the MICE sector is regarded as one of the most essential elements in the provision of quality services to the tourists (Mistilis & Dwyer, 2010). Technology remains to be a key aspect of MICE (Meetings, Incentives, Conference, and Exhibitions). Technology serves as a tool for actively shaping consumer and delegate engagement thus enhancing audience participation as well the delivery of intended results. Moreover, technology enables the creation of long-lasting and fulfilling relationships between the involved businesses in the events and the audiences. As a result most of the events have incorporated the use of technology virtual elements like video-conferencing, social media and the use of live-streaming to make presentations (Yang &Gu, 2012), As a result there has been a gradual shift to the use of virtual events in most of the conference and exhibition events to help make the delivery of the more effective and to reach out to an even larger number of people. The literature review aims to address the issues and concerns regarding technology in the MICE sector in a bid to illustrate how nations can use technology in MICE to attain competitive advantage.


Literature Review


The MICE sector is one of the few industries where the old meets the new. Although the sector has existed for decades it is only until recently that the age-established practices are colliding with innovation and new ideas. As a result of the two opposing approaches, there are different hurdles that need to be overcome in order for the MICE sector to remain practical, innovative and to push its boundaries.Mistilis& Dwyer(2010), notes that the only catalyst for progression in the MICE sector is technology and cultural shifts, where a reciprocal relationship between the two is likely to foster innovation and better creativity within the industry. These cultural shifts are already evidenced in the growing consumer demand for the provision of key technology products and services. Key players within the sector have already noted that technology has enhanced the provision of a majority of the services, hence resulting in a positive change, enhanced efficiency, and advancement. In fact, according to O’Connor (2017) any business within the MICE sector that is not taking advantage of technology to offer the risks of the most efficient service becoming both obsolete and old-fashioned.


According to Yang&Gu, (2012), technology and changing consumer expectations are offering more transparency and immediacy within the MICE industry. Technology, for example, helps with the venue booking process online, the publication of all the venue details upfront as well as putting the consumers in control of the booking and settling process. Garland (2018), further adds that technology has necessitated the participants of the MICE events to turn to the internet and gather the information they need in a matter of minutes. Therefore, technology is quickly enabling the efficiency in the supply and demand process for the MICE industry. Hence, even despite the need for expert knowledge and experience, technology is on the fore-front in refreshing ideas especially in the key processes surrounding the MICE sector.


According to Schlentrich (2008), the implementation of technological innovations within the MICE sector can be done in multiple ways and is currently even being used to great effects by some industries. For example, major companies within the MICE industry, are taking a key interest in investing in apps which will enhance the booking and payment process. Such has been necessitated by growing consumer demand to book venues online, as it is deemed to be streamlined and more efficient. However, O’Connor(2017) notes that the implementation of new technological practices will require a complete overhaul of the long-standing established business practices and systems. Hence this is where the industrial shift is appearing, especially since the new businesses practices are quick and dynamic. Often, technology is ever-changing and takes effect within a very short time and thus the key players within the MICE sector need to be both proactive and agile to catch up with the process rather than being passive and slow in their transition.


In a prediction made by Deloitte, “Millennials will make-up 75% of the global workforce by the year 2025” (Murugesan, 2018). The millennials are well-vast with the different aspects of the internet meaning that the use of technology in a sector like MICE will almost be inevitable. In this case, technology is intended to hasten and make easier the life of an MICE planner.O’Connor (2017), notes that there are multiple ways that technology is revolutionizing the MICE sector and that more industries need to get in the board since there is no turning back. One of the ways is by investing in mobile-savvy events especially since a majority of the digital advertising is spent on mobile advertising, and hence by being mobile-savvy means that the potential stakeholders should have all their event specifics accessible on mobile Garland (2018), adds that it is critical that all key players invest in the MICE sector invest in mobile-savvy events which involves having a mobile website, mobile app, mobile friendly Google maps, mobile-optimized emails and travel details incorporated within its mobile traveling apps. The other key technological aspect that all key players within the MICE sector need to invest in is social media. For all the event planners, social media serves as a great platform for the planners to market their events, to post their events information, to update their attendees on emerging event changes among other key things(Murugesan, 2018). Lastly, the event planners need to be open to the world of apps, as they play an integral role in the MICE events. Often these apps are effective in fostering eco-friendly events where they allow the different attendees to connect and exchange ideas with each other, to exchange key information regarding eth events and to gather feedback regarding the events as a whole (Murugesan, 2018).


According to Arnold (2016) technology within the MICE sector will result in increased collaborations and better audience engagement. Owing to the heightened use of social media in today’s world, collaborations are almost inevitable in every business. With regards to the MICE sector, collaboration needs to be the primary motive, and hence it is essential that the event planners consider the limitless possibilities that come with collaborations and networking before, during and after the events (Arnold, 2016). For example, social sharing, instant messaging as well as gamification are all important features that the participants need to access throughout the events period. On the same note, it is important for the event planners to keep the participants vested in the events by conducting audience engagements through the use of questions and answers.


In conclusion, in today’s age, the industries that will get ahead of the game are those that will leverage technology to help innovate and create essential experiences, thus making the ground for the industries stuck with the traditional methods of execution. Therefore, it is critical that more stakeholders, event planners, and industries alike learn how to evolve with the changing time and to keep up with the changing technological changes in a bid to remain relevant and to attract more returns in the end.



References


Arnold, D. (2016). Technology Shakes Up the MICE Industry. WEX. Retrieved from: https://www.wexinc.com/insights/blog/wex-travel/technology-shakes-up-the-mice-industry/


Garland, C. (2018. Top Trends Taking Over MICE Tourism in 2018. Tourism Review. Retrieved from: https://www.tourism-review.com/mice-tourism-trends-include-security-technology-experience-news10464


Murugesan, D. (2018). How technology is Breaking Barriers and Setting Trends in the MICE Industry. Freshworks. Retrieved from: https://medium.com/@divyam0511/how-technology-is-breaking-barriers-and-setting-trends-in-the-mice-industry-5e03ddb45dcb


O’Connor, N. (2017). Research into the Impact of Technology in the Events Industry. Routledge.


Mistilis, N., & Dwyer, L. (2010, January). Information technology and service standards in MICE tourism. In Journal of Convention & Exhibition Management (Vol. 2, No. 1, pp. 55-65). Taylor & Francis Group.


Schlentrich, U. (2008). The MICE industry: meetings, incentives conventions, and exhibitions. The Sage handbook of hospitality management, 400e420.


Yang, L. T., & Gu, Z. (2012). Capacity optimization analysis for the MICE industry in Asia. International Journal of Contemporary Hospitality Management, 24(2), 335-349.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Best Coursework Help
University Coursework Help
Helping Hand
Top Essay Tutor
Writer Writer Name Offer Chat
Best Coursework Help

ONLINE

Best Coursework Help

I am an Academic writer with 10 years of experience. As an Academic writer, my aim is to generate unique content without Plagiarism as per the client’s requirements.

$100 Chat With Writer
University Coursework Help

ONLINE

University Coursework Help

Hi dear, I am ready to do your homework in a reasonable price.

$102 Chat With Writer
Helping Hand

ONLINE

Helping Hand

I am an Academic writer with 10 years of experience. As an Academic writer, my aim is to generate unique content without Plagiarism as per the client’s requirements.

$100 Chat With Writer
Top Essay Tutor

ONLINE

Top Essay Tutor

I have more than 12 years of experience in managing online classes, exams, and quizzes on different websites like; Connect, McGraw-Hill, and Blackboard. I always provide a guarantee to my clients for their grades.

$105 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Biology discussion on Genetic Engineering - Assessing Client Family Progress - One page memo - East taphouse village hall - Journal of the northwest communication association - Australian top 50 songs - 300 words - Why does ice float on water - Integrated waveguide technologies mini case - Social Work Process Recording - Double staggered piquet list - Draw a second resonance structure for the following radical - Heat effects and calorimetry lab report - Scs 100 theme 1 comparison template - The central idea for your speech on use sunscreen - Jack solomon masters of desire the culture of american advertising - 3.7v lithium battery jaycar - Vmware horizon cdu - Deal or no deal game rules - Hope by lisel mueller analysis - Comptia security+ guide to network security fundamentals 5th pdf - The mean annual cost of automobile insurance is - Thesis - Between points a and e crve oo is unit elastic - Ansoff matrix example nestle - The crucible act 3 - Norton anthology of american literature 1820 1865 - Airtran 297 anatomy of an urban legend - Kath murdoch inquiry units - Weighted average flotation cost - Dna replication worksheet true or false answers - Oedipus rex play characters - Ucla career counseling - Dancing at lughnasa memory theme - Square root in jupyter notebook - Dis 7 - Ethical dilemmas and decisions in criminal justice - Phschool com spanish 2 - Kenwood hf transceiver ts 450s - The beach a river of sand - ESSAY - Prominent fluid controls pty ltd australia - Brunswick inferno blue flame - Kings fund clinical leadership - Health care finance basic tools for nonfinancial managers - Chondromalacia lateral tibial plateau icd 10 - Written Assignment(follow the attached file) - Can terrorism be morally justified - Reasons why nursing is not a profession - Pearson's comprehensive medical coding answer key chapter 4 - Op amp bandwidth formula - Burger king application questionnaire answers - How to meet children's individual needs - The gauge pressure in each of the four tires - What is good form in accounting - Https connected mcgraw hill com answer key - Yo yo ma necessary edges summary - Administer cure or destroy lazarus machine - Jack ma characteristics as a leader - Hobie 16 sail numbers - The big black bug bit the big black bear - Simple easy 250 words - Fred hsu goldman sachs - Lehman brothers case study answers - Activist reflector theorist pragmatist - Data analytics problem statement - Case# 3 Outcome Canna - Amylase beings the digestion of ________ in the ________ - Complete the worksheet 16 questions and an assessment - Racv home assist phone number - Business name register victoria - Questions on christmas carol with answers - Convert grams to kg - Is mulan set in ancient china - How did gary from remember the titans die - Research paper Emerging Threats - Binary search visualization - College students need their sleep answers - Barefoot moneymovement org au - Down under products ltd of australia has budgeted sales - Blue collar brilliance pdf - Everson v board of education - The boy in striped pyjamas questions and answers - 5 guidelines for developmentally appropriate practice - Boiling point of non metals - Makita battery yellow connector broken - EXAM QUESTION PLEASE FINISH IN 10 MINS - Race in america matthew desmond - Removing old wallpaper from plaster walls - Zf s5 39 transmission - Fowling scene from the tomb of nebamun - Atomic dating game answer sheet - Do metalloids conduct heat and electricity - Chapter Summaries - Cell size lab student write up and data sheet - Example of business report - Help with case Analysis aviation law - Verilog code for 3 bit up down counter - 6 isopropyl 2 3 dimethylnonane - Communicable disease article hcs 457