Mikes bikes strategic plan

Table of Contents Page

Executive Summary 2

Mission Statement 3

Situation Analysis 3

SWOT Analysis 4

Business Resources 5

Business Strategy 6

Financial Projections and Budgets 7

Works Cited 8

Executive Summary
Dirty Bikes is a company that concentrates in the engineering of high quality mountain bikes. Our headquarters are located in Philadelphia, Pennsylvania. Dirty Bikes looks to give our consumers the gratification with supreme mountain bikes. This business plan holds the purpose of providing information regarding the goals and regulations of our company. Incorporated is a detailed SWOT analysis, a thorough section concerning the chief employees of Dirty Bikes, strategies that we plan to accomplish, and financial projections and budgets.

In an already established market, our initial goal is to find a footing in the field and create a firm user base. We will do this by selling our bikes at medium price, and by supplying an average quantity. By offering unique and effective advertising campaigns and business services, we hope to gain recognition, and therefore profits for our company. In order for us to make a successful transition into the mountain bike market, we must find the most effective time to expand our operations. We will look for a time when customers are most ready to buy, and push our product from there. This report includes the evaluation our financial structure based on our customer’s willingness to buy and the funds put into various aspects within our company. The forces that impact our company, competitive, economic, legal and regulatory, technological, and socio-cultural are all discussed within the situation analysis section.

Dirty Bikes will utilize multiple forms of modern technology to bring a better experience to the customer. Our website will allow customers to design and customize their own Dirty Bike mountain bikes, as well as offer online customer support and information. Not only will we be easing the process of buying with new technology, but we also plan to maintain a positive relationship with the community and environment around us. Our employees will participate in community outreach programs, and all of our production facilities will maintain strict environmentally friendly protocols.

Dirty Bikes has the prospect of an increased quantity of retail sales profit, which goes parallel with an increased amount of public relations and advertisement funds. Advertisement and public relation are big parts in our company, since our reputation and recognition is how our customers discover new products within our company. Dirty Bikes plans to make a major effort in all of these different facets of the business plan in order to start making a profit in the mountain bike market.

Mission Statement
Dirty Bikes specializes in the production of high quality mountain bikes. We look to bring customers satisfaction by maintaining high service standards throughout the entirety of the purchasing process.

Our success relies on everyone in Dirty Bikes. From our employees all the way to corporate headquarters, we plan to build a successful business model that will gratify both retailers and investors alike. We believe that if our investors will be contented only if our customers and retailers are satisfied.

Situation Analysis
Competitive Forces

In an already very mature industry, Dirty Bikes has to be competitive and create a well-known brand. In order to do that, we will first sell medium cost and medium quantity bikes. We know there are a lot of competitors in the industry, and we have to overstep them by having better and more accurate advertising. We will provide our bikes at retail stores and sport stores. In order to let our brand be recognized, we are going to supply our products mostly to college students who live in cities. Dirty Bikes will have outstanding after sell services, and we will provide service at various locations. Services included are warranty, free shipping, and discount coupons. These will create a competitive advantage over other prosperous retailers.

Economic Forces

Proper timing is an extremely important commencement factor, and Dirty Bikes will select a time when there is an increase in consumer income, as it will trigger customers to have more unrestricted money to invest. If there were a recession, we would invest fewer funds into advertising and even hold off entering the market. Dirty Bikes will pay consideration to any future changes that could cause the demand of bikes to increase, and concurrently we will be prepared to increase our production and price.