Mkt 100 assignment 2 situation analysis

MKT 100 Assignment 1 & 2

see attached

2 assignments needed

assignment 1 should be 2 pages

&

Assignment 2 should be 4 pages

Positioning Statement and Motto

Due Week 4 and worth 175 points

Click here and for a step by step video tutorial on this assignment.

In this assignment, you will create an ORIGINAL Positioning Statement and Motto for one (1) of the following brands: Tesla, SmoothieKing, Suave, or Nintendo.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the template located in the Blackboard online course with your ORIGINAL analysis on the business. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Submit the completed template in the Week 4 assignment submission link, located in the blackboard online course.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand).

· Option A

· Option B

· Option C

· Option D

Tesla

General Brand Marketing

Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.

Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn't need to compromise to drive electric - that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.

Smoothie King

Smoothie King first introduced the nutritional fresh-blended smoothie in 1973 when founder Steve Kuhnau began experimenting with mixing real fruit, nutrients and proteins in a blender at home. Soon enough, his concoctions began to have a positive impact on his health, which spawned the creation of the first Smoothie King. We believe each day is filled with promise and possibility. And our purpose is to help you get the most out of it. That’s why each of our ingredients is chosen carefully, and every one of our blends is crafted masterfully. So you can be your best self, live your best life, and rule the day.

Suave

Suave® products offer great quality beauty and grooming solutions for the entire family to help you look good, smell good and feel good every day. For over 75 years, the brand has provided high-quality, value products that work as well as premium brands. In 2016, Suave® introduced new products across its diverse portfolio to bring great quality beauty to everyone.

Nintendo

At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 175

Assignment 1: Positioning Statement and Motto

Criteria

Exemplary

100% A

Proficient

85% B

Fair

75% C

Meets Minimum Expectations

65% D

Unacceptable

0% F

1. Define the brand's target customers as indicated in the provided template.

Weight: 20%

Thoroughly defined the brand's target customers as indicated in the provided template.

Satisfactorily defined the brand's target customers as indicated in the provided template.

Partially defined the brand's target customers as indicated in the provided template.

Insufficiently defined the brand's target customers as indicated in the provided template.

Did not submit or incompletely defined the brand's target customers as indicated in the provided template.

2. Define the brand's competitors as indicated in the provided template. Weight: 20%

Thoroughly defined the brand's competitors as indicated in the provided template.

Satisfactorily defined the brand's competitors as indicated in the provided template.

Partially defined the brand's competitors as indicated in the provided template.

Insufficiently defined the brand's competitors as indicated in the provided template.

Did not submit or incompletely defined the brand's competitors as indicated in the provided template.

3. Examine the brand's USP as indicated in the provided template.

Weight: 20%

Thoroughly examined the brand's USP as indicated in the provided template.

Satisfactorily examined the brand's USP as indicated in the provided template.

Partially examined the brand's USP as indicated in the provided template.

Insufficiently examined the brand's USP as indicated in the provided template.

Did not submit or incompletely examined the brand's USP as indicated in the provided template.

4. Develop a positioning statement and motto for the brand.

Weight: 20%

Thoroughly developed a positioning statement and motto for the brand.

Satisfactorily developed a positioning statement and motto for the brand.

Partially developed a positioning statement and motto for the brand.

Insufficiently developed a positioning statement and motto for the brand.

Did not submit or incompletely developed a positioning statement and motto for the brand.

5. Clarity, writing mechanics, and formatting requirements

Weight: 20%

0-2 errors present

3-4 errors present

5-6 errors present

7-8 errors present

More than 8 errors present

Assignment 2: Situation Analysis

Due Week 10 and worth 250 points

A company self-examination. What are we known for? Who do we want to become? In this assignment, you will create an ORIGINAL Situation Analysis for one (1) of the following companies / brands: Mini Cooper, Samsung, Dairy Queen, or Axe.

Each of these three (4) companies (Mini Cooper, Samsung, Dairy Queen, or Axe) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the situation analysis template for the company located in the Blackboard online course. Additional research should include the use of the company’s Website, the course textbook, and other online sources.

Click here to download the required template.

Submit the completed template via the Assignment 2 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

· Option A

· Option B

· Option C

· Option D

Mini Cooper

Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, catering to your individual needs.

MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.

Samsung

"Inspire the World, Create the Future".

The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation, shared value with our partners, and our great people. We have delivered world best products and services through passion for innovation and optimal operation. We look forward to exploring new business areas such as healthcare and automotive electronics and continue our journey through history of innovation.

Samsung Electronics will welcome new challenges and opportunities with joy.

Dairy Queen

Mission

To create positive memories for all who touch DQ.

Vision

DQ-the world’s quick service restaurant

Axe

Mission

We’ve all been there. Been told that ‘a real man’ wouldn’t do that or to ‘man up’. YAWN. The fact is that over half of us have been told that ‘real men’ have to behave a certain way. Those outdated masculinity stereotypes might have been the norm decades ago, but times have changed, bro. You do you!

We linked up with Ditch The Label, an anti-bullying charity, to help stop bullying and shed those old expectations of masculinity once and for all. So far, we’ve supported 1,582,079 young people through some pretty tough times and we ain’t stopping there.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 250

Assignment 2: Situation Analysis

Criteria

Exemplary

100% A

Proficient

85% B

Fair

75% C

Meets Minimum Expectations

65% D

Unacceptable

0% F

1. Analyze the customer base of the company as indicated in the provided template.

Weight: 14%

Thoroughly analyzed the customer base of the company as indicated in the provided template.

Satisfactorily analyzed the customer base of the company as indicated in the provided template.

Partially analyzed the customer base of the company as indicated in the provided template.

Insufficiently analyzed the customer base of the company as indicated in the provided template.

Did not submit or incompletely analyzed the customer base of the company as indicated in the provided template.

2. Analyze the company’s current situation as indicated in the provided template. Weight: 14%

Thoroughly analyzed the company’s current situation as indicated in the provided template.

Satisfactorily analyzed the company’s current situation as indicated in the provided template.

Partially analyzed the company’s current situation as indicated in the provided template.

Insufficiently analyzed the company’s current situation as indicated in the provided template.

Did not submit or incompletely analyzed the company’s current situation as indicated in the provided template.

3. Examine the context of the company as indicated in the provided template.

Weight: 14%

Thoroughly examined the context of the company as indicated in the provided template.

Satisfactorily examined the context of the company as indicated in the provided template.

Partially examined the context of the company as indicated in the provided template.

Insufficiently examined the context of the company as indicated in the provided template.

Did not submit or incompletely examined the context of the company as indicated in the provided template.

4. Define the collaborators of the company as indicated in the provided template.

Weight: 14%

Thoroughly defined the collaborators of the company as indicated in the provided template.

Satisfactorily defined the collaborators of the company as indicated in the provided template.

Partially defined the collaborators of the company as indicated in the provided template.

Insufficiently defined the collaborators of the company as indicated in the provided template.

Did not submit or incompletely defined the collaborators of the company as indicated in the provided template.

5. Define the competitors of the company as indicated in the provided template.

Weight: 14%

Thoroughly defined the competitors of the company as indicated in the provided template.

Satisfactorily defined the competitors of the company as indicated in the provided template.

Partially defined the competitors of the company as indicated in the provided template.

Insufficiently defined the competitors of the company as indicated in the provided template.

Did not submit or incompletely defined the competitors of the company as indicated in the provided template.

6. Suggest three (3) recommendations on the provided template regarding what the company should become.

Weight: 14%

Thoroughly suggested three (3) recommend-ations on the provided template regarding what the company should become.

Satisfactorily suggested three (3) recommend-ations on the provided template regarding what the company should become.

Partially suggested three (3) recommend-ations on the provided template regarding what the company should become.

Insufficiently suggested three (3) recommend-ations on the provided template regarding what the company should become.

Did not submit or incompletely suggested three (3) recommend-ations on the provided template regarding what the company should become.

7. Clarity, writing mechanics, and formatting.

Weight: 16%

0-2 errors present

3-4 errors present

5-6 errors present

7-8 errors present

More than 8 errors present