Mkt 571 researching marketing questions

Researching Marketing Questions Grading Guide

MKT/571 Version 10

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Researching Marketing Questions Grading Guide

MKT/571 Version 10

Marketing

Copyright

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Individual Assignment: Researching Marketing Questions

Purpose of Assignment

This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.

Resources Required

Week 1 Business Growth Overview

Grading Guide

Content

Met

Partially Met

Not Met

Comments:

Student analyzes the dataset and provides insight and commentary in the form of a memorandum.

Student’s analysis includes major areas of increase and decrease in revenue or type and/or category of business.

Student’s analysis includes trends that are evident in terms of revenue or type and/or category of business.

Student’s analysis includes insights that would help formulate marketing strategies to either continue growth or reverse decline.

Student’s analysis includes additional analysis you (as SVP) would like (and why) to build a marketing goal and strategy or strategies.

The memorandum is a minimum of 525 words in length.

Student selects a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan.

Students prepares a summary document and sends it to the instructor that includes but is not limited to:

· Name of Company

· Location of Company Headquarters

· Name of Product or Service selected

· General description of company (number of employees, revenue, type of ownership, web page, etc.)

· General description of product or service.

The summary document is a minimum 175 words in length.

Total Available

Total Earned

3

#/3

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

1

#/1

Assignment Total

#

4

#/4

Additional comments: