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MKT/435 WEEK 4

05/10/2020 Client: joediv12 Deadline: 10 Days

 


Assignment Content





Analyze a recent purchase you made of a durable good (durable goods are goods that don't wear out quickly or those that have a lifespan of more than three years - computers, cars, mobile phones, kitchen appliances, etc.)





Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.





Base your review on the following six steps in the consumer decision process:







  1. Problem recognition

  2. Information search

  3. Alternative evaluation

  4. Purchase

  5. Use

  6. Evaluation

  7. Answer the following questions in your paper:








  • How many of these stages did you go through? 

  • Which stage(s) in the purchasing process was/were most important to you? 

  • If you skipped certain stages, what marketing or previous experience influenced you to skip this stage? 

  • What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?

  • Format your paper consistent with APA guidelines.





    Submit your assignment.

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