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This memo should be approximately 400 words long. It should also be in paragraph format and not rely solely on bullet points. Please also make certain to use more than one paragraph in your memos.
The focus of Memo # 2 is growth strategies. This memo has three parts. In the first two sections, I would like you to apply two specific and well-established frameworks to analyzing the growth strategy of your company. In the third section, I would also like you to discuss what your company is doing to reach consumers outside the US or, if it is purely domestic, what it is doing to reach underserved markets, such as consumers with bad or no credit.
A) Please watch the accompanying video and use the Miles and Snow Organizational Strategy typology to describe what category your company is in and why. (It is very important to explain why you think your company is in the category that you have selected. You need to explain the rationale for your decision).
B) Please use the Ansoff Matrix below to describe what type of growth strategy the company that you have selected is pursuing. Is it attempting to create new products or find new customers or a combination thereof? Please make certain to explain why your company is pursuing a specific strategy rather than an other. It would also be helpful if you could evaluate whether you think your company will be successful. (Please watch the accompanying video)
C) Please explain what your company is doing to reach the 95% of the world population that resides outside the US? (Even though globalization is currently unfashionable, enormous commercial opportunities exist beyond the borders of the United States. Companies have to give thought to how they wish to address those opportunities). If your company does not have international operations, you can discuss whether it should pursue international opportunities or whether there is a domestic market that it can pursue that is currently not being served or underserved.
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