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For Memo # 1, please select a company that interests you and describe the following features regarding the company in paragraph format:
1. In no more than one paragraph, please describe which company you have selected and explain whether it is or is not competitive. Please specifically explain what provides it with, or fails to provide it with, a competitive advantage. Please also explain whether the competitive advantage(s) that you identified is based on a form of differentiation, effective customer targeting or price leadership?
2. In no more than one paragraph, please explain what industry or industries your company operates in and who its top three competitors are. Please also explain whether it is gaining or losing market share. (Please cite your source for this information).
3. In no more than one paragraph, please explain whether you anticipate any changes in technology, social trends, regulations, competition or economy that will impact your company.
4. Please provide some data in the form of graphs, table or charts showing the sales growth, stock price changes and/or market share of your company. I encourage you to use data from credible sources such as Euromonitor, reputable publications and public filings. All graphs, tables and charts should have an explanation regarding what they say and how they should be interpreted. (A graph, table or chart by itself is not enough).
You will be graded based on how closely you follow instructions, and on the quality and clarity of your analysis.
Please note that you are not allowed to select Nike, White Claw or Tesla. (This is because too many students select those companies).
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