MKTG201 Week 3 Quiz

Question 1 of 10

10.0 Points

Your marketing target analysis does not have to include which of the following:

A. Identifying and analyzing the relevant purchasing organizations and people

B. Collecting and analyzing relevant data regarding the demographics and psychographics of the targeted segments

C. Identifying payment terms used by the targeted organizations and consumers

D. Developing appropriate action programs to reach the targeted segments

Question 2 of 10

10.0 Points

Which one of the following is not a demographic base for segmentation?

A. Education

B. Occupation

C. Religion

D. Personality

Question 3 of 10

10.0 Points

Is the following statement true or false. Your Target market is the segment/group of people you choose to not sell to.

A. True

B. False

Question 4 of 10

10.0 Points

Which of the following are types of Segmentation Bases?

A. Geographic segmentation

B. Psychographic segmentation

C. Demographic segmentation

D. Behavioral segmentation

E. All of the above

Question 5 of 10

10.0 Points

Behavioral segmentation

A. is segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size

B. refers to the stages families go through over time and how it affects people’s buying behavior.

C. divides people and organization into groups according to how they behave with or act toward products

Question 6 of 10

10.0 Points

Multisegment Marketing Strategy

A. is a new effort to isolate markets and target them.

B. involves targeting an even more select group of consumers.

C. involves targeting a very select group of customers.

D. can allow firms to respond to demographic changes and other trends in markets.

E. None of the above

Question 7 of 10

10.0 Points

Is the following statement true or false.

Firms that compete in the global marketplace can use any combination of the segmenting strategies or none at all.

A. True

B. False

Question 8 of 10

10.0 Points

Targeting Strategies Used in Global Markets consist of the following.

A. Multisegmenting Marketing

 B. Concentrated Marketing

C. Targeted Marketing

D. All of the above

E. None of the above

Question 9 of 10

10.0 Points

Positioning is

A. is a two-dimensional graph that visually shows where your product stands, or should stand, relative to your competitors, based on criteria important to buyers.

B. is how consumers perceive a product relative to the competition.

C. is a catchphrase designed to sum up the essence of a product.

D. is an effort to “move” a product to a different place in the minds of consumers

E. None of the above

Question 10 of 10

10.0 Points

Is the following statement true of false. Repositioning is an effort to “move” a product to a different place in the minds of consumers.

A. True

B. False