Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

M&m’s famous slogan, “melts in your mouth, not in your hand,” is an example of a(n):

31/10/2020 Client: papadok01 Deadline: 24 Hours

Question 1

1.

Best Buy instituted a system in all of its stores that customizes their product offerings for the five key customer segments it has identified: affluent professional males, young entertainment enthusiasts, upscale suburban moms, families who are practical technology adopters, and small businesses with fewer than 20 employees. This focus implies that Best Buy is:

ethnocentric.

demand-based.

sales-centric.

supply based.

customer-centric.

1 points

Question 2

1.

Media vehicles like People magazine and The Chicago Tribune appeal to a wide cross section of the population. In contrast, Self magazine and The Food Network have high levels of:

longevity.

audience selectivity.

geographic selectivity.

flexibility.

market singularity.

1 points

Question 3

1.

Joe Elias sells for Rush Beverages. He is trying to convince retailers to carry his company's Ginseng Rush, a new all-natural beverage that delivers an energy punch without caffeine. When he gets retailers to agree to stock his product, he asks them for the names of other retail operations that might be interested in carrying it. He is using _______ to get his sales leads.

networking

cold calls

referrals

direct marketing

noncompeting sales

1 points

Question 4

1.

How can personal selling costs be controlled?

By increasing the time that the sales force spends on personal selling.

By adjusting the size of the sales force en masse.

By offering the sales force benefits such as stock options.

By dropping and replacing the entire sales force.

By adjusting the size of the sales force in one-person increments.

1 points

Question 5

1.

Walmart captures point-of-sale transactions from thousands of stores in several countries and continuously transmits these data to its massive data warehouse. Walmart allows more than 3,500 suppliers to access data on their products and perform data analyses. These suppliers use the data to identify customer buying patterns at the store level. They use this information to manage local store inventory and identify new merchandising opportunities. Both Walmart and its suppliers are engaged in:

information formatting.

database enhancement.

data mining.

data shading.

descriptive modeling.

1 points

Question 6

1.

Consultative selling:

uses limited sales planning.

uses a "lone wolf" approach to selling.

sells advice, assistance, and counsel rather than products.

uses short-term follow-ups, which focus on product delivery.

emphasizes closing the sale during the sales presentation.

1 points

Question 7

1.

Why do companies with new brands that have a small market share tend to spend proportionately more for advertising and sales promotions compared to those with a large market share for existing products?

As a result of experiential marketing research

To create the appropriate level of institutional advertising

To determine which executional appeal is the most effective

To achieve a certain minimum level of exposure to measurably affect purchase habits

To prevent product cannibalization

1 points

Question 8

1.

Guilden Corporation has instructed its new salesperson that she is responsible for selling five display cases with infrared heating capability per week, plus calling on five current and 10 potential customers. These objectives comprise her:

promotion goal.

fulfillment.

quota.

contribution.

potentiality.

1 points

Question 9

1.

The Jefferson Smurfit Company is a multi-billion-dollar supplier of packaging materials. One of its salespeople rearranged production schedules at three different plants to satisfy an unexpected demand for boxes from General Electric. The salesperson's action is typical of the company's sales philosophy and indicates an emphasis on:

consultative selling.

relationship selling.

adaptive selling.

transformational selling.

transactional selling.

1 points

Question 10

1.

The many uses of OxiClean products are shown in a program-length television commercial. This is a(n) _________ form of advertising.

mega-mercial

ad expander

infomercial

prolonged ad

extended sales pitch

1 points

Question 11

1.

The most popular sales incentives are ________.

cash awards

vacations

plaques and trophies

stock options

public recognition in front of family and peers

1 points

Question 12

1.

The UPS Store's advertising "What Can Brown Do For You" whiteboard campaign tells business consumers that when it comes to getting their products delivered somewhere, UPS can help. The advertising is focusing on:

creating advertising appeal.

production implementation.

a product mission.

creating product loyalty.

a product benefit.

1 points

Question 13

1.

M&M's famous slogan, "melts in your mouth, not in your hand," is an example of a(n):

unique selling proposition.

advertising objective.

basis for lifestyle strategy.

promotional mix.

basis for comparative advertising.

1 points

Question 14

1.

Martina buys cola every week at the grocery store, but she always buys whatever is on sale. Coca Cola, Pepsi, RC Cola--it doesn't matter to her. She is happy with whatever costs the least. Martina would be characterized as a:

loyal customer.

competitor's customer.

price buyer.

cherry picker.

freeloader.

1 points

Question 15

1.

Cranium, the Seattle-based toy company, has recently introduced Giggle Gear, a toy designed to let kids' imagination run wild. With the face and headpieces that make up Giggle Gear, kids can change themselves into aliens, fairies, bugs and robots. What type of advertising will this company be using to promote this new toy?

Pioneering

Innovative

Promotional

Start-up

Comparative

1 points

Question 16

1.

Exxon Mobil has launched a series of ads promoting its commitment to alternative energy sources during a time when the company is recording record profits while consumers struggle with high gas prices and environmentalists are concerned that burning fossil fuels is contributing to the acceleration of global warming. This is an example of ________ advertising.

global

homogeneous

pioneering

advocacy

image

1 points

Question 17

1.

Lopez is the largest Hispanic-owned meat processor in the United States. To assist retailers in marketing its products, Lopez provides point-of-sale materials and offers special introductory discounts to retailers. Lopez uses:

functional marketing.

relationship selling.

consumer promotions.

startup marketing.

trade promotions.

1 points

Question 18

1.

Danita is in charge of new business development for her advertising agency. She recently made a sales presentation to the administration of Northwest Medical System to discuss the creative approaches her agency would use to differentiate Northwest Medical from its competition. Danita ended the presentation by asking, "When would you like our firm to begin working on your new brand awareness campaign?" In which stage of the selling process would such a question most likely be asked?

Closing the sale

Follow-up

Dealing with cognitive dissonance

Handling the objection

Qualifying the prospect

1 points

Question 19

1.

The biggest category of sponsorships involves __________, which accounts for almost 68 percent of spending in sponsorships.

education

arts and festivals

political causes

sports

music

1 points

Question 20

1.

Boeing is one of the largest aircraft manufacturers in the world. The company sells aircrafts to airlines around the world, such as Delta, China Air, and AirFrance. You would expect Boeing to rely on ________ to promote its airplanes.

publicity

advertising and sales promotion

sales promotion

personal selling

product innovations and direct marketing

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Instant Assignments
Quality Homework Helper
Online Assignment Help
Buy Coursework Help
Essay Writing Help
Peter O.
Writer Writer Name Offer Chat
Instant Assignments

ONLINE

Instant Assignments

Good day dear client, I am a full-time freelance writer with years of experience. My strongest strengths are strong dedication to duty, reliability, quality and excellence. I am going to do an outstanding job for you, kindly PM me and let us commence. Thank you so much in anticipation of your positive response. Thank you very much.

$70 Chat With Writer
Quality Homework Helper

ONLINE

Quality Homework Helper

Hi dear, I am ready to do your homework in a reasonable price.

$77 Chat With Writer
Online Assignment Help

ONLINE

Online Assignment Help

Hi dear, I am ready to do your homework in a reasonable price.

$70 Chat With Writer
Buy Coursework Help

ONLINE

Buy Coursework Help

Hi dear, I am ready to do your homework in a reasonable price.

$77 Chat With Writer
Essay Writing Help

ONLINE

Essay Writing Help

I am a qualified and experienced Writer, Researcher, Tutor, analyst and Consultant. I hold MBA (Strategic Management) (Finance and Marketing) & CPA.K (Accounting and Finance.)

$77 Chat With Writer
Peter O.

ONLINE

Peter O.

Hello, I can assist you in writing attractive and compelling content on ganja and its movement globally. I will provide with valuable, informative content that you will appreciate. The content will surely hit your target audience. I will provide you with the work that will be according to the needs of the targeted audience and Google’s requirement.

$70 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

The highwayman rhyme scheme - Financial reporting problem apple inc excel - End of day checklist - CASE STUDY 5 - Samsung swot 2018 - Swarovski flatback size chart - Evidence for a chemical change lab - En 10083 3 pdf - Goal 7-9 - Sylvan heights bird park directions - 5 things to match in getting rapport nlp - Is this a dagger i see before me - Issa group fitness exam answers - 2 phase motor example - Jenny eather writing posters - Exploring psychology and christian faith chapter summary - American Court - Diabetic ketoacidosis concept map - Letter from an unknown woman text - Read Stamped from the Beginning , - Oil and gas structural engineering - Which of the following would not be a discovery technique - Health Care Delivery Systems Essay - Reckless genius by galway kinnell summary - Beaconsfield road surgery widnes - Australian fitness industry report 2012 - English composition - Emg output jack wiring - Instilling a corporate culture that promotes good strategy execution - Rockstar energy drink wikipedia - Professional growth plan university of phoenix - Total no of vedas - Nursing practice - How to calculate alkalinity from ph - Leadership styles project management pmbok - William hartnett's a smoke backstage - How to use dropit - The crowned head of an oni is rendered in a style that is: - St lukes high school barrhead - Cost comparison of flexible and rigid pavement - Clapham junction to putney - Financial Basics - Google maps scale ratio - Desoto tools inc is planning to expand production - Green hoousing - CCIS - CJ- Paper 2 (twice) - Fairy tail makarov vs jose episode - Slab for a jab - Terms like terms coefficients constants - Construction of unit hydrograph - Atradius dutch state business - 12 month photo banner kmart - What are the seven domains of a typical it infrastructure - How to find the perimeter with algebraic expressions worksheets - Araby james joyce questions - Homework - Answer questions - Asc 605 25 multiple element arrangements - Absolute lovers sj hooks epub - Togaf 9 certification dumps - International bullying prevention association - Chlorination of alkanes can produce a multitude of products - What are some criticisms of determinate sentencing - What is continuous training - Rogerian Argument - Central battery system manufacturers - The tempest movie 1980 - Anth - The three subfields of the classical perspective include - APA 7TH EDITION (6) - Determine taxation liabilities for unincorporated organisation and individuals and incorporated organisations - MG375 Unit 7 Assignment - Computer organization and architecture assignment questions - The radicalism of the american revolution - Seven domains of nursing practice benner - Elevate Your Career Trajectory: Unveiling the Magic of Simplilearn! - Asme viii division 1 - Managing customer relationships a strategic framework free pdf - Gibbs cycle of reflection example - The Best Essay Writer - Southwestern university a large state college in stephenville - Data tech inc case study - Suss student handbook - Order 2538320: Sound Devices Assignment - Strayer university leadership - PICOT - Sea cadet uniform guide - 2 cm diameter pvc pipe - Modulus of elasticity of composite - Turning Variables Into Knowledge - Adrena time crash outer worlds - Literature Review - Carbon nanotube body armor - Te whare tapa whā powerpoint - Exigence of letter from birmingham jail - Italian ruscus botanical name - Nurs 505 applied stats for EBP/histogram - 5/3-way valve mid-position exhausted - Rat dissection pre lab answer key - 600 Word Essay