Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Module 7 trade terms quiz

24/11/2021 Client: muhammad11 Deadline: 2 Day

Content
Assistive Technology Tips [opens in new window]
Instructions
Description
Instructions
Multiple Attempts Not allowed. This test can only be taken once.
Question Completion Status:

Question 1
1. The criteria for sales evaluations have changed to include customer satisfaction, profit contribution, and customer retention as measures of success. This change was motivated by:

1. complaints from upper-level management about the cost of commission-based compensation programs.

2. an increasingly long-term orientation that results from greater quality management and customer relationship building efforts.

3. difficulty recruiting competent employees because of the variability of sales personnel's compensation.

4. reluctance to encourage sales personnel to develop new accounts.
2 points
Question 2
1. The process of qualifying a sales prospect:

1. is the task of making sure that the prospect really is a potential customer.

2. involves making the initial contact with the prospect.

3. is used more frequently by retail salespersons than it is by wholesalers' and manufacturers' sales representatives.

4. involves gathering information about the prospect to make initial contact go more smoothly.
2 points
Question 3
1. It is not uncommon for magazine publishers to run multiple print jobs of the same magazine, where each job contains changes in advertising copy to suit the target market requirements of various advertisers. These magazines are then sent to the regions appropriate for the advertising content contained within. In trade terms, the publisher creates _____ of the magazine.

1. exception runs

2. monthly issues

3. circulation exceptions

4. split runs
2 points
Question 4
1. The potential lifetime value of a long-term customer makes the follow-up step in the sales process an important one.

1. True

2. False
2 points
Question 5
1. Sampling produces a _____ response rate and is also _____ expensive than other consumer promotion techniques.

1. higher; more

2. higher; less

3. lower; more

4. lower; less
2 points
Question 6
1. The part of the sales process consisting of identifying potential customers is called:

1. classifying.

2. screening.

3. prospecting.

4. exploring.
2 points
Question 7
1. In recent years, the use of advertisements based on fear appeals has diminished as the result of public disdain for these types of ads.

1. True

2. False
2 points
Question 8
1. All of the following are characteristics of a corporate culture that encourages ethical behavior except:

1. employees understand what is expected of them.

2. managers lead by example.

3. management focuses only on sales and profits.

4. open communication exists between employees and managers.
2 points
Question 9
1. The newest trends in television advertising include banner logos, streaming headlines that run across news and sporting events, and mini-commercials that air before a consumer can change the channel.

1. False

2. True
2 points
Question 10
1. The AIDA concept refers to the steps in:

1. promoting a product.

2. the consumer purchase decision process.

3. distributing a product.

4. the development of an IMC program.
2 points
Question 11
1. There are three general questions a manager should ask when evaluating sales personnel. Which statement below is not one of the three questions?

1. What are the employee’s weak points?

2. What are the employee’s strong points?

3. Where does the employee rank relative to the predetermined standards?

4. Where does the employee rank relative to other sales personnel within the industry?
2 points
Question 12
1. As long as marketers carefully choose their advertising slogans and images, targeted customers will encode the message easily and consistently.

1. True

2. False
2 points
Question 13
1. An integrated marketing communications strategy begins with:

1. isolating and eliminating non-promotional contacts between the consumer and the organization.

2. separating the parts of the promotional mix into categories based on the media that is being utilized.

3. consumer wants and needs and works in reverse to the product, brand, or organization.

4. the realization that different components of promotion should deliver different messages to their target audiences.
2 points
Question 14
1. An advertisement should become a complementary part of the marketing mix with a carefully determined role in the total marketing strategy.

1. True

2. False
2 points
Question 15
1. Which group of activities is not considered to be a form of sales promotion?

1. Coupons, rebates, sweepstakes

2. Telemarketing, publicity, home shopping channels

3. Trade shows, product demonstrations, displays

4. Limited-time discounts on consumer products and services
2 points
Question 16
1. The radio advertisements for Archer Daniels Midland state that the company is the “supermarket to the world.” This is considered to be _____ advertising.

1. product

2. informative

3. corporate

4. institutional
2 points
Question 17
1. One of the advantages of the direct mail medium is that:

1. it offers the ability to reach a broad target market.

2. there is less chance of being mislead by the message or source of the message.

3. response rates are measurable and higher than those of other types of advertising.

4. the per-reader cost is less expensive than other types of advertising.
2 points
Question 18
1. Successful relationship selling is based on keeping prices low.

1. False

2. True
2 points
Question 19
1. A customer shopping at Sports Authority for new running gear is assisted by a salesperson in the shoe department. This type of sales channel is called inside sales.

1. False

2. True
2 points
Question 20
1. Comparing the amount spent on network television, radio, newspapers, and magazines, rank the following from highest to lowest:

1. Network television, newspapers, magazines, radio

2. Newspapers, network television, magazines, radio

3. Newspapers, network television, radio, magazines

4. Network television, newspapers, radio, magazines
2 points
Question 21
1. Marketers aim to create advertisements that are more likely to experience “zapping” by the television remote control or clicking by a mouse.

1. False

2. True
2 points
Question 22
1. Advertisements are designed to inform, persuade, and remind the target market to which they are directed.

1. False

2. True
2 points
Question 23
1. Merrill Lynch advertises its investment services in TV commercials, radio ads, and interstate billboards. All three of these formats are considered broadcast media.

1. False

2. True
2 points
Question 24
1. A local newspaper is doing a special interest story on the growth of entrepreneurial business within the community. Each week an article featuring a different business owner and his or her success story will be published. This type of activity would be considered _____ for the business owners.

1. marketing public relations

2. nonmarketing public relations

3. sales promotion

4. publicity
2 points
Question 25
1. When a potential customer expresses doubt or disagreement with the sales presentation, the salesperson needs to handle the _____ in a professional and informative manner.

1. opposition

2. objection

3. conflict

4. question

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Custom Coursework Service
Isabella K.
Financial Assignments
WRITING LAND
Assignment Guru
ECFX Market
Writer Writer Name Offer Chat
Custom Coursework Service

ONLINE

Custom Coursework Service

I have done dissertations, thesis, reports related to these topics, and I cover all the CHAPTERS accordingly and provide proper updates on the project.

$43 Chat With Writer
Isabella K.

ONLINE

Isabella K.

I find your project quite stimulating and related to my profession. I can surely contribute you with your project.

$36 Chat With Writer
Financial Assignments

ONLINE

Financial Assignments

I am an elite class writer with more than 6 years of experience as an academic writer. I will provide you the 100 percent original and plagiarism-free content.

$49 Chat With Writer
WRITING LAND

ONLINE

WRITING LAND

I will be delighted to work on your project. As an experienced writer, I can provide you top quality, well researched, concise and error-free work within your provided deadline at very reasonable prices.

$36 Chat With Writer
Assignment Guru

ONLINE

Assignment Guru

Being a Ph.D. in the Business field, I have been doing academic writing for the past 7 years and have a good command over writing research papers, essay, dissertations and all kinds of academic writing and proofreading.

$22 Chat With Writer
ECFX Market

ONLINE

ECFX Market

I have assisted scholars, business persons, startups, entrepreneurs, marketers, managers etc in their, pitches, presentations, market research, business plans etc.

$26 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

MA GD2 - Module project assessment world history - Radiographic markers a reservoir for bacteria - Pdhpe units of work - Acg risk score range - Comprehensive problem 1 period 2 the accounting cycle answers - Dr preeti joshi miranda - 6.20 warm up online shopping cart java - DB.PP1 - Lissajous figures frequency ratio - Factors to consider when developing an website - Ucl tesol pre service - Wl-14v - mini wood lathe review - Should students be allowed to have phones in class - 107 - Cheap molded plastic pallets - Critical reading as reasoning quiz - Change management tools ppt - The developing person through the lifespan 9th edition chapter 1 - Kfc in china case study pdf - The crimson thread of kinship - Give me liberty by eric foner summary - NEED 3+ PAGES WITH 3 REFERENCES CITED IN APA FORMAT - Nike product life cycle - Protection of Human Subjects in Research - 8lb 3oz in kg - A single musical line implies "monophonic texture." - Texas government - Macduff role in macbeth - Hardness of water experiment lab report - Health Organization Evaluation - Lump sum building contract - How to find area of a kite - Karatjas v deakin university - Difference between microprocessor and microcontroller and microcomputer - Negative room pressure monitor - Isolation of dna from human cheek cells - Monash law summer unit - Worldview paper apol 104 - Aboriginal studies major project ideas - Case Study Analysis 1 - In the study of older students attitudes - Homework: Forensic Accounting - Timber queensland technical data sheets - The night thoreau spent in jail reading guide answers - 39-41 plantation road edmonton - Antiretroviral pregnancy registry interim report - Mysql workbench relationship symbols - The dynaco manufacturing company produces - Civilization report - 05.04 understanding 20th century poetry - Mrs wishy washy activities - First data non qualifying transactions - Eigrp feasibility condition definition - Plant cell rap lyrics - Hltwhs002 assessment answers - Payment transfer receipt commonwealth bank - Yellow bus 6 wimborne to bournemouth - Emily's bites - Rathke v corrections corporation of america inc - Why rinse buret with naoh before titration - Visible learning for teachers checklist - English 12 - 4 key concepts of media - Career goals #6 - Nvc marshall rosenberg the basics of nonviolent communication - Interpreting graphics use with section 17.2 answers - Shoalhaven historic vehicle club - How to find the minimum cost of a function - Griffith writing and referencing guide - Morris gleitzman books big w - Clipsal 530 series wiring diagram - Characters from don quixote - Case Study - An individual has invested in a stock - What is a fact pattern - Hcs 235 week 2 health care services worksheet - Bca green mark residential building - Cnh australia st marys - Exact value of phi - List the trip ids and trip names for each pair of trips that have the same start location - The persian king who regularized tax levies - Quotes about not judging others in to kill a mockingbird - Re city equitable fire insurance co ltd 1925 ch 407 - Irobot mission statement - Dva physiotherapy fees 2021 - Intra rater reliability spss - Module 4 Discussion - Principles of Microeconomics - Poems about julius caesar's death - 49 the 1950's crossword puzzle - Discover Pelle Pelle USA Jackets! - Variable dc power supply multisim - Fidji perfume chemist warehouse - Hotel performance report sample - Vce chem study design - Define saturation current in photoelectric effect - An indian father's plea argumentative essay - Drifting continents understanding main iing mas - Social Work