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Background:
Made famous through the well-known radio and TV commercials spoken in the distinctive "down-home" voice of Tom Bodett, the Dallas-based Motel 6 chain of budget motels is probably familiar to you. Based on the information provided here and any personal knowledge you may have about the company, you will analyze the marketing strategy of Motel 6.
Task:
Read the following paragraphs, then complete the questions that follow.
Motel 6 was established in 1962 with the original name emphasizing its low-cost, no-frills approach. Rooms at that time were $6 per night. Today, Motel 6 has more than 760 units, and the average nightly cost is $34. Motel 6 is the largest company-owned and operated lodging chain in the United States. Customers receive HBO, ESPN, free morning coffee, and free local phone calls, and most units have pools and some business services. Motel 6 has made a name for itself by offering clean, comfortable rooms at the lowest prices of any national motel chain and by standardizing both its product offering and its operating policies and procedures. The company's national spokesperson, Tom Bodett, is featured in radio and television commercials that use humorous stories to show why it makes sense to stay at Motel 6 rather than a pricey hotel.
To hear some of their latest radio commercials Click the first link below.
To refresh your memory of their background second Click the second link below.
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