This assignment is a build up from last weeks assignment, which I attached (RichardSouth_DMK305_IP1.docx). I am needing help for this week's part on the section 2 covering KPI. I copied and pasted what is required below. The assignment is due on the 28th of Feb at midnight central time. I can extend it a little bit longer if needed. It only needs to be 4-5 pages long
Assignment Details:
The organization you have chosen (Murfin's Market, grocery store) is very eager to start the integrated marketing process, but it is unsure of how to determine what to spend on the different areas of the marketing project. Specifically, the organization wants to make effective marketing decisions, but it needs to know what performance outcomes will allow them to make a profit.
In addition to the e-Business Plan template under the Key Performance Indicators (KPIs) Process Plan section heading, add a Key Performance Indicators (KPIs) Process Plan of 4–5 pages that includes the following for the case study organization:
Create a KPI-driven business process plan worksheet.
Describe each tactical business goal (specific to customers, leads, and sales).
Define the target KPIs (at least 10, including project rate of return [PRR] and the break-even point [BEP]).
Create a brief explanation of each KPI, and describe how it will be used to quantitatively measure the achievement of defined tactical business goals.
Write a formula for each KPI calculation method (define and clearly show how the KPI is derived).
Use the spreadsheet template (attached as Unit2-template.xls) to to help format your plan of your 10 KPIs and add this spreadsheet to your document. An example is already given in the spreadsheet and may be used if it is appropriate for your business. Keep the KPIs very simple to make this easier.
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