Getting Started
This activity allows you to consider the ethical implications of communication. Additionally, you will learn of the National Communication Association’s (NCA) position on ethics in their Credo. Be sure that you carefully review the NCA Credo before completing this assignment.
· Explain the relationship between ethics and communication.
Resources
· Textbook: Communication in the Real World: An Introduction to Communication Studies , Chapter reading: Chapter 1 – especially Chapter 1.3.
· File: Credo for Ethical Communication
Instructions
1. Review the rubric to make sure you understand the criteria for earning your grade.
2. Read the National Communication Association’s “Credo for Ethical Communication” using the attached link, or in the textbook on page 39.
3. In your initial post, respond to the following prompts, being sure to use the language and concepts from your experiences and the NCA Credo to illustrate your points:
a. What are some examples of unethical communication you have witnessed?
b. Of the nine principles listed in the Credo, which two do you think are most important and why?
4. Your initial post is due by the end of the fourth day of the workshop.
5. Read other students’ posts and respond to at least two of them as well as all follow-up instructor questions directed to you, by the end of the workshop. In addition to any other comments you have, analyze other students’ Credo choices, and ask for further thoughts.
6. Your postings should also:
a. Be well developed by providing clear answers with evidence of and understanding of the NCA Credo.
b. Add greater depth to the discussion by introducing new ideas.
c. Provide clarification to classmates’ questions and provide insight into the discussion.
Credo for Ethical Communication
Approved by the NCA Legislative Council, 1999; Reaffirmed by the Legislative Assembly passing the report and recommendations of the Taskforce on the Public Policy Platform, 2011. Reaffirmed by the Legislative Assembly with edits, 2017.
Questions of right and wrong arise whenever people communicate. Ethical communication is fundamental to responsible thinking, decision making, and the development of relationships and communities within and across contexts, cultures, channels, and media. Moreover, ethical communication enhances human worth and dignity by fostering truthfulness, fairness, responsibility, personal integrity, and respect for self and others. We believe that unethical communication threatens the quality of all communication and consequently the well-being of individuals and the society in which we live. Therefore we, the members of the National Communication Association, endorse and are committed to practicing the following principles of ethical communication:
We advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of communication.
We endorse freedom of expression, diversity of perspective, and tolerance of dissent to achieve the informed and responsible decision making fundamental to a civil society.
We strive to understand and respect other communicators before evaluating and responding to their messages.
We promote access to communication resources and opportunities as necessary to fulfill human potential and contribute to the well-being of individuals, families, communities, and society.
We promote communication climates of caring and mutual understanding that respect the unique needs and characteristics of individual communicators.
We condemn communication that degrades individuals and humanity through distortion, intimidation, coercion, and violence, and through the expression of intolerance and hatred.
We are committed to the courageous expression of personal convictions in pursuit of fairness and justice.
We advocate sharing information, opinions, and feelings when facing significant choices while also respecting privacy and confidentiality.
We accept responsibility for the short- and long-term consequences for our own communication and expect the same of others.