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11/10/2020 Client: mark2106 Deadline: 2 Day

Provide an overview of the business idea






• Product and type of services.


o What are the different types of products? Explain






What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] 




Explain


• Business statement.


• Business vision.


• Business objective.




Where is the money?


o What is the company’s business model?


o What is the revenue model? Give a general idea of how the business generates revenues


➢ Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.


➢ Characterize the marketplace.


o Size, growth, demographics, structure, competition


o Research the market and give an idea about each point


➢ Describe the content of the business website


➢ Conduct a SWOT analysis for the business (Explain each point)


o At least three points for each


➢ Develop an e-commerce presence map.


o (For example: website, email … etc.)


o What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.)




2. Explain the design of the system 1.5 marks


➢ Explain in detail the design of the system (business objectives, system functionality, information provided)


 


Business Objective


System Functionality


Information provided


Ex: Display goods


Digital Catalog


Dynamic text and graphics catalog


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


• What can be improved or added into the system design?



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