Per the syllabus, you will individually answer in one page for each case study (see details below; using Times New Roman, 12 pt, single spaced, 1-inch margins throughout), in which you will analyze the effectiveness of a given marketing strategy and then propose and defend a strategic international marketing solution applying specific international marketing concepts from our textbook. Thus, you must individually upload to Canvas a document containing the following:
Title Page with your name and Panther ID
1 page Introduction to both cases
1 page with responses for the Starbucks case study
1 page with responses for the Nestle case study
1 page Conclusion (The conclusion MUST be focused on proposing and defending a strategic international marketing solution for both cases)
In total, your essay should be 5 pages long excluding references page.