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Marketing Netflix Case Study
In a substantive, researched, and well-written paper, respond to the following questions:
What role will Redbox and other competitors play in the development of Netflix’s strategic plans? How threatening are these competitors to Netflix’s future?
Will new competition force Netflix to alter its strategy? If yes, what are the offensive strategies for Netflix? If not, what are the defensive strategies for Netflix? Explain in detail.
What could Netflix have done differently to ensure Qwikster’s success?
What value-added components could Netflix incorporate into its current business to continue to lead the industry?
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