Case Analysis on Netflix
Subject
Business Finance
Question Description
Please see the two attachments below for the information. Follow the guidelines much ass possible when completing the assignment.
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Executive Summary
Netflix is an American entertainment company founded on August 29, 1997, by Reed Hastings and Marc Randolph. Netflix is headquartered in Los Gatos, CA. Netflix specializes in Video on Demand (VOD), streaming media, and DVD by mail. Netflix has expanded into original television and film production. Netflix has offices in Europe, Brazil, India, Japan, and South Korea. Netflix initial business model started with DVD sales and DVD rentals. Netflix expanded into digital streaming in 2007 while migrating from Netflix maintained cloud servers to Amazon Web Services (AWS) in 2008 for Netflix to concentrate on products and services unique to them. Netflix successful migration to AWS has allowed them to expand into different countries, offering new features, and self-customization. AWS services enable Netflix to track user’s preferences, minimize downtime, and Netflix administrative rights to customize along with scaling services to taste. Netflix launched offline viewing in 2016 to allow for more accessibility and compensate for members with limited internet connectivity. Netflix and Comcast have integrated services to enable more availability. Netflix is well postured to integrate their services into many mobile devices, tablets, smart televisions, and devices that haven’t been created yet. Spencer Wang Netflix Finance & Investor VP reports the following about Netflix Q4 2016 in a letter to shareholders: