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Business Case Writing
ITEC616 – Case Assignment: Netflix
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Introduction: According to "Netflix Leading with Data: The Emergence of Data-Driven Video" from the Kellogg School of Management, by 2009 Netflix had taken the lead in the video rental market but was faced with a serious competitive threat from new technology that would change the content distribution industry; i.e., streaming video or Video on Demand (VOD). Assignment: 1. Describe how Netflix used data and business analytics as a differentiator and
competitive advantage in building its strong market position. 2. How should Netflix leverage its business analytics competency to map out a favorable
future market position in the content distribution industry? That is, this case references events from 2009 but you are being asked what you think Netflix should be doing in current times.
Hint: Porter's Competitive Forces Model and Value Chain are useful tools for analyzing and understanding Netflix competitive position and value proposition. Strategy map is a useful tool for connecting Netflix technology advantage (business analytics) to firm performance File details: 300-400 words using 12-point font with single-spacing. Please make your filename read ITEC616_Last name_first name_Case3 and submit only Word Documents (no PDFs).
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