Nike brand presentation

In this assignment, you are to use the same corporation you selected and focused on for Assignments 1, 2, and 3.

Consider the corporation you have selected to use in your first three assignments. Identify one of the firm’s major competitors that you would consider working for.

Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

You will do a 15 minutes presentation to the Board of Directors of the corporation. Develop an eight to twelve slide PowerPoint presentation with speaker notes or record a video based upon Assignments 1 through 4. You may choose to compare your chosen corporation to a major competitor with whom you would like to work. You will make recommendations to the Board of Directors based upon your analysis and decision on why the corporation remains or is not a good fit for you.

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.

Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Develop an executive level Power Point presentation with 8 -12 slides with speaker notes and appropriate graphics or professional video.

Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

References must be submitted on a Works Cited page using SWS format. This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

The specific course learning outcomes associated with this assignment are:

· Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.

· Identify how the six segments of the general environment affect an industry and its firms.

· Identify the five forces of competition.

· Analyze the external environment for opportunities and threats that impact the firm.

· Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.

· Identify various levels and types of strategy in a firm.

· Assess the ethical implications related to strategic decisions.

· Predict ways in which corporate governance will affect strategic decisions.

· Assess the relationship between strategy and organizational structure.

· Use technology and information resources to research issues in business administration.

· Write clearly and concisely about business administration using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Assignment 2 BUS

499 for Chet Walker.doc

Running Head: NIKE INC. CORPORATION SWOT ANALYSIS 1

NIKE INC. CORPORATION SWOT ANALYSIS 7

Assignment 2: External and Internal Environments

Chet Walker

Strayer University

Professor Hassan Yemer

BUS 499 – Business Administration Capstone

Winter 2019

Nike Inc. Corporation SWOT Analysis

Incorporated in 1967 under the laws of the State of Oregon, Nike Inc. is dedicated to designing, development, and marketing as well as selling athletic footwear, equipment, accessories, apparel, and services. Currently, Nike is the world largest seller of athletic footwear and apparel selling products through Nike-owned retail stores, digital platform, retail account, and independent distributors as well as sales representative licensed by different countries. All Nike’s products are produced by independent contractors outside the United States with the equipment products produced in the United States and other countries. Nike brands include six different categories: NIKE Basketball, the Jordan Brand, Training, Sportswear, and Football. Other brands wholly-owned include the Converse which designs, distributes and licenses casual apparel, accessories, and sneakers. Converse subsidiary brands are selling under these trademarks; the Converse, All-Star, Star Chevron, One Star, Jack Purcell, and Chuck Taylor (Baek et al., 2017). The paper presents Nike’s greatest strengths and weakness and evaluates general environment as well as forces of competition.