Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

One reason that video creates a stronger connection with consumers is

10/12/2020 Client: adeel.vbs2 Deadline: 2 Day

Name:




 Class:




 Date:




Chapter 08—Video Marketing


True / False


1. An increasing amount of time is spent viewing videos.​




a.


True




b.


False


ANSWER:


True


2. Mobile and time-shifted video are the trends marketers must accommodate. ​




a.


True




b.


False


ANSWER:


True


3. Online video can act like an infomercial by showcasing a product's features and benefits.​




a.


True




b.


False


ANSWER:


True


4. It is easy to create a video that accomplishes marketing objectives and goes viral.​




a.


True




b.


False


ANSWER:


False


5. One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.




a.


True




b.


False


ANSWER:


True


6. One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.​




a.


True




b.


False


ANSWER:


True


7. Tertiary sharing is the easiest step in sharing videos online.​




a.


True




b.


False


ANSWER:


False


Multiple Choice


8. Regarding smartphone use, which of the following is false? ​




a.


​U.S. consumers who view branded video content on smartphones are more likely to feel personally connected to ads than those who watch on a desktop or tv.




b.


​Shoppers use smartphones for information while shopping.




c.


​Some shoppers prefer to use smartphones for information rather than ask a store employee.




d.


​Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones.




e.


​The smartphone viewing completion rate of videos was 10%.


ANSWER:


d


9. Creating a video to demonstrate how to use the product is called: ​




a.


​building brand awareness.




b.


​appealing to large audiences.




c.


​showcasing the product.




d.


​engaging a wide variety of viewers.




e.


​generating business leads.


ANSWER:


c


10. One reason that video creates a stronger connection with consumers is​:




a.


​because it tells a story.




b.


​that it is seen as a diversion or quick break.




c.


​because viewers are more vested in content when there is a human face attached.




d.


​it creates community.




e.


​people don't like to read.


ANSWER:


c


11. A marketer can encourage users to share its video by doing all of these except:​




a.


​creating an entertaining video.




b.


​interacting with other content creators.




c.


​having contests or incentives to encourage sharing.




d.


​offering something for free advertising.




e.


​all of these would encourage users to share a video.


ANSWER:


a


12. Using real people in actual locations when creating a video is an example of​:




a.


​authenticity.




b.


​professionalism.




c.


​intimacy.




d.


​being entertaining.




e.


​human drama.


ANSWER:


a


13. Brevity is important when creating videos because​:




a.


​most videos on sharing sites are short.




b.


​longer videos take longer to load.




c.


​people have short attention spans.




d.


​shorter videos are more popular.




e.


​research shows that 76% of viral videos are under two minutes.


ANSWER:


c


14. ​Which of the following is a true statement?




a.


​The majority of online videos that fail to spread within the first 24 hours never become popular.




b.


​Secondary sharing describes when content is shared by people who do not have connections with the content creator.




c.


​YouTube's opinion leaders are those more likely to have posted an online video.




d.


​Secondary sharing is the most important stage to establishing a video's audience.




e.


​Primary sharing explains when fans and friends begin spreading a video.


ANSWER:


d


15. Most sharing of information online is done with​:




a.


YouTube​.




b.


​Facebook.




c.


​Twitter.




d.


​instant message.




e.


​email.


ANSWER:


a


16. ​View completion of videos is greatest on which device?




a.


​Television.




b.


​Gaming console.




c.


​Desktop computer.




d.


​Tablet.




e.


​Smartphone.


ANSWER:


c


17. Which of the following is not a best practice for video marketing? ​




a.


​Make a creative sales video.




b.


​Design and produce videos for mobile.




c.


​Design and produce videos for the platforms on which they are to appear.




d.


​Optimize your videos to be found in search.




e.


​Post your videos on multiple platforms.


ANSWER:


a


18. ​What was the main challenge facing the creators of the Old Spice Guy video?




a.


​Convincing men to buy Old Spice




b.


​Illustrating that the Old Spice brand was not old and out of date




c.


​Promoting the videos on other social channels while still reaching YouTube influencers




d.


​Positioning the body wash as masculine while marketing to women




e.


​Creating the video content quickly enough for the social media responses to appear timely


ANSWER:


d


19. The medium on which people spend most time viewing is: ​




a.


​television.




b.


​smartphone.




c.


​desktop computer.




d.


​tablet.




e.


​smartphone and tablet combined.


ANSWER:


a


Subjective Short Answer


20. What is the AEIOU rule for developing video content?​


ANSWER:


Video should be authentic, entertaining, intimate, offbeat, and unusual.​


21. What are the advantages of marketing with online videos?​


ANSWER:


1.


Video can engage viewers as it provides more stimuli than other forms of communication.


2.


Video can reach larger audiences, especially since more people choose to consume online information visually.


3.


Video is an effective way to showcase a product by demonstrating its features and benefits.​


Copyright Cengage Learning. Powered by Cognero.


Page



Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Calculation Guru
Peter O.
Writer Writer Name Offer Chat
Calculation Guru

ONLINE

Calculation Guru

I see that your standard of work is to get content for articles. Well, you are in the right place because I am a professional content writer holding a PhD. in English, as well as having immense experience in writing articles for a vast variety of niches and category such as newest trends, health issues, entertainment, technology, etc and I will make sure your article has all the key pointers and relevant information, Pros, Cons and basically all the information that a perfect article needs with good research. Your article is guaranteed to be appealing, attractive, engaging, original and passed through Copyscape for the audience so once they start reading they keep asking for more and stay interested.

$105 Chat With Writer
Peter O.

ONLINE

Peter O.

Hello, I can assist you in writing attractive and compelling content on ganja and its movement globally. I will provide with valuable, informative content that you will appreciate. The content will surely hit your target audience. I will provide you with the work that will be according to the needs of the targeted audience and Google’s requirement.

$105 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Comunicaciones and peñarol are famous rivalries in guatemala - Testing for cations and anions lab answers - Louis Vuitton outlet online clearance - The time spent in days waiting for a heart transplant - Pillow method definition - Cert 4 security risk management - The Economics of Discrimination - Yours truly yours sincerely - Sociology chapter 6 review answer key - History - 8-1 Discussion: Integrating Multiple Networks - Kfc in china case study pdf - Cmit 320 network security proposal part 1 - Hsc biology communication questions - What does tpal stand for in pregnancy - Analyzing managerial decisions ebay com - Home hub 5 power saving - 580 miles in km - Basic drug in an acidic medium - Throughout this course, you have kept journal entries each week - Compare and contrast financial and managerial accounting - Ricardo conoció a su nuevo jefe en la cafetería antes de la entrevista. - Classical conditioning marketing examples - Bsbwor203 work effectively with others answers - Political science - Disney parks and resorts competitors - Stem cell guy differentiation booth - Case study - Final Paper: Article Analysis - General awareness and attitudes scale - Btec business level 3 unit 12 m1 - Alice munro writing style - Alan peat list sentences - Case analysis 3 - Certified jenkins engineer exam dumps - Beautiful black lesbian seduces young girl - Week8 discussion - How old is earnest pugh - Is hacking that does no direct damage a victimless crime - Hbr the core competence of the corporation - Busn603 - Tessa furniture harvey norman - Ucl engineering entry requirements - The modern study of intergroup behaviour takes into account: - Case - Blue ocean strategy table of contents - Strategic cost management new wine or just new bottles - Open diverting loop colostomy cpt code - Management a pacific rim focus 6e - Interest accrued on 6 month note payable - Niscc codes of practice - Restaurant staff appraisal form - Action plan template nursing - What are the reactants and products of the calvin cycle - Manual aluminum can crusher - Enthalpy change of neutralisation experiment - Bible verses about supply chain management - POB Home Work - Module 1 - Forum 2 - Bahrain garden of eden - Pgce secondary personal statement - Organisational behaviour pdf free download - Excel Statics - Five forces beer industry - Mpqc driver skills card - TAE10 to TAE16 Up grade - Power point ree - Chapter 1 homework accounting - Coburg north primary school - Section 6.4 traits genes and alleles section quiz answers - Math made easy praxis - What have political philosophers determined is one reason - 25-27 merrigang street bowral - Write the letter to your friend - Cypress cx3 development kit - Brighton rock candy shop - Post a comparison of at least two APRN board of nursing regulations in your state/region with those of at least one other state/region. Describe how they may differ. Be specific and provide examples. - 4 beacons moreton bay - Worldgeography8 - The four i's of transformational leadership pdf - Costmart warehouse case answers - Prefix suffix worksheet answers - Case study 1.2 performance management at network solutions inc - Kaleidoscope molecular weight ladder - Indradrive m error codes - Good school leadership speeches - Pulling and scraping painting technique - Assignment: Current Event - Local Issue - Recommended letter - City of joondalup enquiry - The lanyard billy collins analysis - Airbus a380 project management case study pdf - Debrecen university entrance exam - ACCT 307 EXCEL - 1/9 elamang avenue kirribilli - Management - Peaceful end of life theory application - Old oregon wood store case study - Who updates the hcpcs level ii codes and how often - BI Week 15 Assignment