Operational : 4

1.

Assignment  

Horizontal Integration is a type of strategy pursued by a company in order to strengthen its position in the industry.

Within your Thompson (2020) text, read the Chapter 6 Assurance of Learning Exercise #1 related to Live Nation (https://www.livenationentertainment.com/) and respond to the following questions:

• How has the company used horizontal mergers and acquisitions to strengthen its competitive position?


• Are these moves primarily offensive or defensive? Please explain.


• Has either Live Nation or Ticketmaster achieved any type of advantage based on the timing of its strategic moves?  


• Relate your response to each of the above to our coursework (Thompson text) from this week.

Submission Details: 

• Your analysis must be driven by facts, research, and data.


• Your analysis should be 500 words or less.


• Incorporate a minimum of at least one course and one non-course scholarly/peer reviewed source in your paper. All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, and proper in-text citations using APA guidelines.Discussion : 4

NOTE: Make sure you choose a company that is unique.

2. Discussion

Provide an example of a vertical or horizontal integration strategy that a firm applied it based on the reading from our Thompson text and the associated other material.  How did the integration aid the company in building competitive advantage? Explain what the advantages and disadvantages of applying that integration strategy are in the context of the company and given our course work during the week.

Your initial response to the discussion question should be 250 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.