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Marketing/Consumer Behavior Question
3. What is an Opinion Leader” and why are opinion leaders important in marketing? Explain how marketers can use this concept
3. What is an "Opinion Leader” and why are opinion leaders important in marketing? Explain how marketers can use this concept of opinion leadership to more efficiently and effectively market products and services. How is the concept of opinion leaders/influencers related to concepts of diffusion of innovation and reference groups? What characteristics should opinion leaders/influencers have to be effective? (25 points 300-400 words).
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