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You should assume that you have been hired by the leadership at Optical Distortion, Inc. as a marketing consultant and you have been selected to answer several questions related to their marketing efforts. You must advise the company on what to do.
A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes state-by-state chicken population data for planning a rollout sales program.
You must read the HBS case and prepare a response.
You should analyze the case and address these questions as a part of your response:
Using the six steps identified in the above graphic, design a sales promotion strategy for the sales force at Optical Distortion.
Assuming that you will be involved in the hiring and roll-out decisions, what characteristics in the sales process should your salespeople focus on?
Develop a script for the sales force to use when approaching prospective customers.
Using data from the case, identify where you will begin the nationwide promotion first and identify differences that might exist in the promotion between customers in different parts of the country.
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