Messages
Proposals
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Full-Circle Learning MyLab™: Learning Full Circle for Marketing,
Management, Business Communication, Intro to Business, and MIS
BEFORE CLASS
AFTER CLASS DURING
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Catalytics
DSM's, pre-lecture homework,
eText
Writing Space, Video Cases, Quiz-
zes/Tests
MyLab
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Critical Thinking
MyBCommLab®: Improves Student Engagement Before, During, and After Class
Decision Making
Prep and Engagement
• Video exercises – engaging videos that bring business concepts to life and explore business topics related to the theory students are learning in class. Quizzes then assess students’ comprehension of the concepts covered in each video.
• Learning Catalytics – a “bring your own device” student engagement, assessment, and classroom intelligence system helps instructors analyze students’ critical-thinking skills during lecture.
• Dynamic Study Modules (DSMs) – through adaptive learning, students get personalized guidance where and when they need it most, creating greater engagement, improving knowledge retention, and supporting subject-matter mastery. Also available on mobile devices.
• Business Today – bring current events alive in your classroom with videos, discussion questions, and author blogs. Be sure to check back often, this section changes daily.
• Decision-making simulations – place your students in the role of a key decision maker. The simulation will change and branch based on the decisions students make, providing a variation of scenario paths. Upon completion of each simulation, students receive a grade, as well as a detailed report of the choices they made during the simulation and the associated consequences of those decisions.
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Today’s students are holding the future of business communication in their hands As another disruptive technology redefines business communication, Bovée and Thill are once again the first to respond with current, comprehensive, and fully integrated coverage.
Just as Bovée and Thill pioneered coverage of the social media revolution, they now lead the market with up-to-the-minute coverage of mobile business communication.
The mobile revolution: key facts and figures Smart business leaders know they must adapt and respond to the rise of mobile usage by consumers and employees:2
• For millions of people, a mobile device is their primary way, if not their only way, to access the Internet. • Globally, 80 percent of Internet users access the web at least some of the time with a mobile device. • Mobile has become the primary communication tool for many business professionals, including a majority of
executives under age 40. • Email and web browsing rank first and second in terms of the most common nonvoice uses of smartphones. • More email messages are now opened on mobile devices than on PCs. • Roughly half of U.S. consumers use a mobile device exclusively for their online search needs. • Many online activities that eventually migrate to a PC screen start out on a mobile screen.
“Mobile is the most disruptive technology that I have seen in 48 years in Silicon Valley.”1
—Venture capitalist Joe Schoendorf
Bovée and Thill’s coverage of mobile business communication includes these important topics:
• The Mobile Revolution • The Rise of Mobile as a Communication Platform • How Mobile Technologies Are Changing Business
Communication • Collaboration via Mobile Devices • Business Etiquette Using Mobile Devices • The Unique Challenges of Communication
on Mobile Devices • Writing Messages for Mobile Devices • Designing Messages for Mobile Devices • Optimizing Content for Mobile Devices • Visual Media on Mobile Devices • Creating Promotional Messages for Mobile Devices • Integrating Mobile Devices in Presentations
REAL-TIME UPDATES
Learn More by Visiting this Website
The mobile revolution by the numbers
Explore dozens of statistical measures that show the impact of mobile communication. Go to http://real-timeupdates .com/bce7. Under “Students,” click on “Learn More.”
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http://real-timeupdates.com/bce7
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Integrated coverage and student activities As with social media, the changes brought about by mobile run far deeper than the technology itself. Successful communication on mobile devices requires a new approach to planning, writing, and designing messages.
With in-depth, integrated coverage of the challenges and opportunities that mobile presents, Business Communication Essentials, 7th Edition, helps students adapt their personal use of mobile devices to the unique demands of business communication. Through a variety of annotated model messages, questions, activities, and cases, students will gain valuable skills in the art of communicating via mobile devices.
With realistic examples, pointers to dozens of business communication apps, and a full range of questions and projects, Business Communication Essentials highlights the best current practices in mobile business communication.
The text from this conventional report page is too small to read on a phone screen.
However, zooming in to read forces the reader to lose context and repeatedly hunt around to find all the pieces of the page.
Optimizing for mobile includes writing short headlines that get right to the point.
This introduction conveys only the information readers need in order to grasp the scope of the article.
All the key points of the documents appear here on the first screen.
Readers who want more detail can swipe down for background information on the five points.
MOBILE APPS
Pocket Letter Pro includes templates for a variety of letter types to simplify writing business letters on your mobile device.
CHAPTER 6 Crafting Messages for Digital Channels 155
Cases
Website links for selected companies mentioned in cases can be found in the Student Assignments section at http://real- timeupdates.com/bce7 .
SOCIAL NETWORKING SKILLS
6-26. Media Skills: Social Networking; Media Skills: Micro- blogging [LO-2] [LO-6] Foursquare is one of the leading pro- viders of location-based social networking services. Millions of people use Foursquare for social engagement and friendly com- petition, and many business owners are starting to recognize the marketing potential of having people who are on the move in local areas broadcasting their locations and sharing information about stores, restaurants, clubs, and other merchants. Your task: Review the information on Foursquare’s Merchant Platform. Now write four brief messages, no more than 140 char- acters long (including spaces). The first should summarize the benefits to stores, restaurants, and other “brick and mortar” busi- nesses of participating in Foursquare, and the next three messages should convey three compelling points that support that overall benefit statement. If your class is set up with private Twitter ac- counts, use your private account to send your messages. Other- wise, email your four messages to your instructor or post them on your class blog, as your instructor directs.
SOCIAL NETWORKING SKILLS
6-27. Media Skills: Social Networking; Online Etiquette [LO-2] , Chapter 2 Employees who take pride in their work are a practically priceless resource for any business. However, pride can sometimes manifest itself in negative ways when employees come under criticism—and public criticism is a fact of life in so- cial media. Imagine that your company has recently experienced a rash of product quality problems, and these problems have gen- erated some unpleasant and occasionally unfair criticism on a va- riety of social media sites. Someone even set up a Facebook page specifically to give customers a place to vent their frustrations.
You and your public relations team jumped into action, responding to complaints with offers to provide replacement products and help customers who have been affected by the qual- ity problems. Everything seemed to be going as well as could be expected, when you were checking a few industry blogs one eve- ning and discovered that two engineers in your company’s prod- uct design lab have been responding to complaints on their own. They identified themselves as company employees and defended their product design, blaming the company’s production depart- ment and even criticizing several customers for lacking the skills needed to use such a sophisticated product. Within a matter of minutes, you see their harsh comments being retweeted and re- posted on multiple sites, only fueling the fire of negative feedback against your firm. Needless to say, you are horrified. Your task: You manage to reach the engineers by private message and tell them to stop posting messages, but you realize you have a serious training issue on your hands. Write a post for the internal company blog that advises employees on how to
respond appropriately when they are representing the company online. Use your imagination to make up any details you need.
SOCIAL NETWORKING SKILLS
6-28. Media Skills: Social Networking [LO-2] Social media can be a great way to, well, socialize during your college years, but employers are increasingly checking up on the online activities of potential hires to avoid bringing in employees who may reflect poorly on the company. Your task: Team up with another student and review each other’s public presence on Facebook, Twitter, Flickr, blogs, and any other website that an employer might check during the interview and recruiting process. Identify any photos, videos, messages, or other material that could raise a red flag when an employer is evaluating a job candidate. Write your teammate an email message that lists any risky material.
EMAIL SKILLS/ PORTFOLIO BUILDER
6-29. Media Skills: Email [LO-4] One-quarter of all motor vehicle accidents that involve children under age 12 are side- impact crashes—and these crashes result in higher rates of inju- ries and fatalities than those with front or rear impacts. Your task: You work in the consumer information department at Britax, a leading manufacturer of car seats. Your manager has asked you to prepare an email message that can be sent out whenever parents request information about side-impact crashes and the safety features of Britax seats. Start by researching side- impact crashes on the Britax website. Write a three-paragraph message that explains the seriousness of side-impact crashes, describes how injuries and fatalities can be minimized in these crashes, and describes how Britax’s car seats are designed to help protect children in side-impact crashes. 57
EMAIL SKILLS / MOBILE SKILLS
6-30. Media Skills: Email [LO-4] The size limitations of smartphone screens call for a different approach to writing (see page 97 ) and formatting (see page 118 ) documents. Your task: On the website of any company that interests you, find a news release (some companies refer to them as press releases ) that announces the launch of a new product. Using Pages or any other writing app at your disposal, revise and format the material in a way that would be effective on smartphone screens.
IM SKILLS
6-31. Media Skills: IM; Compositional Modes: Tutorials [LO-1] [LO-5] High-definition television can be a joy to watch—but, oh, what a pain to buy. The field is cluttered with competing technologies and arcane terminology that is meaningless to most consumers. Moreover, it’s nearly impossible to define one techni- cal term without invoking two or three others, leaving consum- ers swimming in an alphanumeric soup of confusion. As a sales
334 PART 4 Longer Business Messages
that anyone involved with this topic should know about. Prepare a 10-minute presentation that introduces the topic, comments on its importance to the U.S. economy, and discusses the issues you’ve identified. Assume that your audience is a cross-section of business managers who don’t have any particular experience in the topic you’ve chosen.
PRESENTATION SKILLS / PORTFOLIO BUILDER
12-22. Presentations: Designing Presentation Visuals [LO-4] Depending on the sequence your instructor chose for this course, you’ve probably covered 8 to 10 chapters at this point and learned or improved many valuable skills. Think through your progress and identify five business communication skills that you’ve either learned for the first time or developed during this course. Your task: Create a Prezi or slide presentation that describes each of the five skills you’ve identified. Be sure to explain how each skill could help you in your career. Use any visual style that you feel is appropriate for the assignment.
PRESENTATION SKILLS / MOBILE SKILLS
12-23. Presentations: Designing Presentation Visuals; Mobile Media [LO-4] On SlideShare or any other source, find a business presentation on any topic that interests you. Your task: Re-create the first five slides in the presentation in a manner that will make them more mobile-friendly. Create as many additional slides as you need.
PRESENTATION SKILLS / TEAM SKILLS
12-24. Planning, Designing, and Creating Presentation Slides; Collaboration: Team Projects [LO-1] , [LO-2] , [LO-3] , [LO-4] , Chapter 2 Changing a nation’s eating habits is a Herculean task, but the physical and financial health of the United States depends on it. You work for the USDA Center for Nutrition Policy and Promotion, and it’s your job to educate people on the dangers of unhealthy eating and the changes they can make to eat more balanced and healthful diets. Your task: Visit http://real-timeupdates.com/bce7 , click on Student Assignments, and download Chapter 12 Case ( Dietary Guidelines for Americans ). With a team assigned by your instructor, develop a 10- to 15-minute presentation that conveys the key points from Chapter 3 of the Guidelines , “Food and Food Components to Reduce.” The objectives of your presentation are to alert people to the dangers of excessive consumption of the five components discussed in the chapter and to let them know what healthy levels of consumptions are. This chapter has a lot of information, but you don’t need to pack it all into your presentation; you can assume that the chapter will be available as a handout to anyone who attends your presentation. Along with your presentation, draft speaking notes that someone outside your team could use to give the presentation. You can use images from the Guidelines PDF, the websites of the U.S. Department of Agriculture and the U.S. Department of Health and Human Services, or a nongovernment source such as Creative Commons. Cite all your image sources and make sure you follow the usage and attribution guidelines for any photos you find on nongovernment sites.
PRESENTATION SKILLS / SOCIAL NETWORKING SKILLS
12-18. Presentations: Planning a Presentation [LO-1] You know those times when you’re craving Thai food or the perfect fruit smoothie, but you don’t know where to go? Or when you’re out shopping or clubbing and want to let your friends know where you are? Foursquare’s location-based services connect you with friends and companies that offer products and services of interest. Your task: Create a brief presentation explaining the Foursquare concept and its features and benefits. List two Foursquare competitors and give a brief assessment of which of the three you would recommend to your classmates.
PRESENTATION SKILLS
12-19. Planning, Designing, and Creating Presentation Slides [LO-1] , [LO-2] , [LO-3] , [LO-4] Not long ago, snowboarding seemed to be on pace to pass skiing as the country’s favorite way to zoom down snowy mountains, but the sport’s growth has cooled off in recent years. 36 Your task: Research and prepare a 10-minute presentation on participation trends in snowboarding and skiing, including explanations for the relative popularity of both sports. Include at least three quotations to emphasize key points in your presentation. Use either structured or free-form slides.
PRESENTATION SKILLS
12-20. Planning, Designing, and Creating Presentation Slides [LO-1] , [LO-2] , [LO-3] , [LO-4] Many companies publish stories of their founding and early years. The computer company Hewlett- Packard (HP), for example, tells the story of how founders Bill Hewlett and Dave Packard started the company in a garage in Palo Alto, California, in 1938, doing anything they could to “bring in a nickel.” That garage is now preserved as “the birthplace of Silicon Valley,” which helps maintain HP’s image as a technology pioneer. 37 Your task: Choose a company that has been in business for at least two decades and prepare a 10-minute presentation on its history.
PRESENTATION SKILLS / TEAM SKILLS
12-21. Presentations: Planning a Presentation [LO-1] In your job as a business development researcher for a major corpo- ration, you’re asked to gather and process information on a wide variety of subjects. Management has gained confidence in your research and analysis skills and would now like you to begin mak- ing regular presentations at management retreats and other func- tions. Topics are likely to include the following: ● Offshoring of U.S. jobs ● Foreign ownership of U.S. firms ● Employment issues involving workers from other countries ● Tax breaks offered by local and state governments to attract
new businesses ● Economic impact of environmental regulations Your task: With a team assigned by your instructor, choose one of the topics from the list and conduct enough research to familiarize yourself with the topic. Identify at least three important issues
1. “The Mobile Revolution Is Just Beginning,” press release, Word Economic Forum, 13 September 2013, www.weforum.org.
2. “More Than Nine in 10 Internet Users Will Go Online via Phone,” eMarketer, 6 January 2014, www.emarketer.com; Christina “CK” Kerley, The Mobile Revolution & B2B, white paper, 2011, www.b2bmobilerevolution.com; Jordie can Rijn, “The Ultimate Mobile Email Statistics Overview,” Emailmonday.com, accessed 9 February 2014, www.emailmonday.com; Jessica Lee, “46% of Searchers Now Use Mobile Exclusively to Research [Study],” Search Engine Watch, 1 May 2013, http://searchenginewatch.com.
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http://www.weforum.org
http://www.emarketer.com
http://www.b2bmobilerevolution.com
http://www.emailmonday.com
http://searchenginewatch.com
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seVenth eDition business
Communication essentials
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Library of Congress Cataloging-in-Publication Data Bovée, Courtland L. Business communication essentials: a skills-based approach / Courtland L. Bovée and John V. Thill. — Seventh edition. pages cm Includes index. ISBN 978-0-13-389678-7 — ISBN 0-13-389678-1 1. Business communication. 2. Business writing. 3. Business presentations. I. Thill, John V. II. Title. HF5718.B659 2016 658.4’5—dc23 2014034002
10 9 8 7 6 5 4 3 2 1
ISBN 10: 0-13-389678-1 ISBN 13: 978-0-13-389678-7
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vii
Contents in brief
Preface xvii Prologue xxxvii
PART 1 business Communication Foundations 1 1 Professional Communication in Today’s Digital, Social, Mobile World 3 2 Collaboration, Interpersonal Communication, and Business Etiquette 35
PART 2 the three-step Writing Process 57 3 Planning Business Messages 59 4 Writing Business Messages 81 5 Completing Business Messages 107
PART 3 brief business Messages 127 6 Crafting Messages for Digital Channels 129 7 Writing Routine and Positive Messages 161 8 Writing Negative Messages 183 9 Writing Persuasive Messages 211
PART 4 Longer business Messages 235 10 Understanding and Planning Reports and Proposals 237 11 Writing and Completing Reports and Proposals 263 12 Developing and Delivering Business Presentations 309
PART 5 employment Messages and Job interviews 337 13 Building Careers and Writing Résumés 339 14 Applying and Interviewing for Employment 367
appendix A Format and Layout of Business Documents 397 appendix B Documentation of Report Sources 413 appendix C Correction Symbols 419
handbook of grammar, Mechanics, and usage 423 answer Keys 455 index 459
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Contents
Preface xvii Prologue xxxvii
PART 1 business Communication Foundations 1
1 Professional Communication in Today’s Digital, Social, Mobile World 3
CoMMuniCation Matters . . . 3
understanding Why Communication Matters 4 Communication Is Important to Your Career 4 Communication Is Important to Your Company 5 What Makes Business Communication Effective? 5
Communicating as a Professional 6 Understanding What Employers Expect from You 8 Communicating in an Organizational Context 8 Adopting an Audience-Centered Approach 8
exploring the Communication Process 9 The Basic Communication Model 9 The Social Communication Model 10
the Mobile revolution 11 The Rise of Mobile as a Communication Platform 11 How Mobile Technologies Are Changing Business
Communication 12 Committing to ethical Communication 15
Distinguishing Ethical Dilemmas from Ethical Lapses 15 Making Ethical Choices 16
Communicating in a World of Diversity 16 The Advantages and Challenges of a Diverse Workforce 17 Key Aspects of Cultural Diversity 18 Advice for Improving Intercultural Communication 20
using technology to improve business Communication 21
Keeping Technology in Perspective 23 Using Tools Productively 23 Guarding Against Information Overload 23 Reconnecting with People Frequently 23
Chapter review and activities 28 test your Knowledge 29 apply your Knowledge 29 Practice your skills 29 expand your skills 31 improve your grammar, Mechanics, and usage 31 endnotes 32
2 Collaboration, Interpersonal Communication, and Business Etiquette 35
CoMMuniCation Matters . . . 35
Communicating effectively in teams 36 Advantages and Disadvantages of Teams 36 Characteristics of Effective Teams 36
Collaborating on Communication efforts 37 Guidelines for Collaborative Writing 37 Technologies for Collaborative Writing 38 Giving—and Responding to—Constructive Feedback 39
Making your Meetings More Productive 40 Preparing for Meetings 40 Conducting and Contributing to Efficient Meetings 40 Putting Meeting Results to Productive Use 41 Using Meeting Technologies 42
improving your Listening skills 43 Recognizing Various Types of Listening 44 Understanding the Listening Process 44 Overcoming Barriers to Effective Listening 45
improving your nonverbal Communication skills 45 Developing your business etiquette 47
Business Etiquette in the Workplace 47 Business Etiquette in Social Settings 48 Business Etiquette Online 49 Business Etiquette Using Mobile Devices 49
Chapter review and activities 50 test your Knowledge 51 apply your Knowledge 51 Practice your skills 51 expand your skills 53 improve your grammar, Mechanics, and usage 53 endnotes 54
PART 2 the three-step Writing Process 57
3 Planning Business Messages 59 CoMMuniCation Matters . . . 59
understanding the three-step Writing Process 60 analyzing the situation 61
Defining Your Purpose 61 Developing an Audience Profile 61
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gathering information 62 Uncovering Audience Needs 63 Providing Required Information 64
selecting the best Combination of Media and Channels 64
The Most Common Media and Channel Options 64 Factors to Consider When Choosing Media and Channels 70
organizing your Message 70 Defining Your Main Idea 71 Limiting Your Scope 71 Choosing Between Direct and Indirect Approaches 72 Outlining Your Content 72 Building Reader Interest with Storytelling Techniques 74
Chapter review and activities 76 test your Knowledge 77 apply your Knowledge 77 Practice your skills 77 expand your skills 78 improve your grammar, Mechanics, and usage 79 endnotes 80
4 Writing Business Messages 81 CoMMuniCation Matters . . . 81
adapting to your audience: being sensitive to your audience’s needs 82
Adopting the “You” Attitude 82 Maintaining Standards of Etiquette 82 Emphasizing the Positive 83 Using Bias-Free Language 84
adapting to your audience: building strong relationships 85
Establishing Your Credibility 85 Projecting Your Company’s Image 87
adapting to your audience: Controlling your style and tone 87
Creating a Conversational Tone 87 Using Plain Language 88 Selecting Active or Passive Voice 89
Composing your Message: Choosing Powerful Words 89
Balancing Abstract and Concrete Words 90 Finding Words That Communicate Well 91
Composing your Message: Creating effective sentences 93
Choosing from the Four Types of Sentences 93 Using Sentence Style to Emphasize Key Thoughts 94
Composing your Message: Crafting Coherent Paragraphs 95
Creating the Elements of a Paragraph 95 Developing Paragraphs 97
Writing Messages for Mobile Devices 97
Chapter review and activities 100 test your Knowledge 100 apply your Knowledge 101 Practice your skills 101 expand your skills 103 improve your grammar, Mechanics, and usage 103 endnotes 105
5 Completing Business Messages 107
CoMMuniCation Matters . . . 107
revising your Message: evaluating the First Draft 108
Evaluating Your Content, Organization, and Tone 108 Evaluating, Editing, and Revising the Work of Other
Writers 108 revising to improve readability 111
Varying Sentence Length 111 Keeping Your Paragraphs Short 111 Using Lists and Bullets to Clarify and Emphasize 111 Adding Headings and Subheadings 112
editing for Clarity and Conciseness 112 Editing for Clarity 112 Editing for Conciseness 114
Producing your Message 114 Designing for Readability 114 Designing Messages for Mobile Devices 118
Proofreading your Message 118 Distributing your Message 119
Chapter review and activities 120 test your Knowledge 121 apply your Knowledge 121 Practice your skills 121 expand your skills 124 improve your grammar, Mechanics, and usage 124 endnotes 125
PART 3 brief business Messages 127
6 Crafting Messages for Digital Channels 129
CoMMuniCation Matters . . . 129
Digital Channels for business Communication 130 Media Choices for Brief Messages 130 Compositional Modes for Digital Media 131 Creating Content for Social Media 133 Optimizing Content for Mobile Devices 133
social networks 134 Business Communication Uses of Social Networks 135 Strategies for Business Communication on Social
Networks 136 information and Media sharing sites 137
User-Generated Content Sites 137 Content Curation Sites 137 Community Q&A Sites 140
email 140 Planning Email Messages 140 Writing Email Messages 141 Completing Email Messages 142
instant Messaging and text Messaging 142 Understanding the Benefits and Risks of IM 143 Adapting the Three-Step Process for Successful IM 144
x Contents
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blogging and Microblogging 145 Understanding the Business Applications of Blogging 145 Adapting the Three-Step Process for Successful Blogging 147 Microblogging 148
Podcasting 150
Chapter review and activities 151 test your Knowledge 152 apply your Knowledge 152 Practice your skills 152 expand your skills 154 improve your grammar, Mechanics, and usage 156 endnotes 158
7 Writing Routine and Positive Messages 161
CoMMuniCation Matters . . . 161
strategy for routine requests 162 Stating Your Request Up Front 162 Explaining and Justifying Your Request 162 Requesting Specific Action in a Courteous Close 162
Common examples of routine requests 162 Asking for Information or Action 163 Asking for Recommendations 163 Making Claims and Requesting Adjustments 163
strategy for routine replies and Positive Messages 166
Starting with the Main Idea 166 Providing Necessary Details and Explanation 166 Ending with a Courteous Close 168
Common examples of routine replies and Positive Messages 168
Answering Requests for Information or Action 168 Granting Claims and Requests for Adjustment 168 Providing Recommendations and References 169 Sharing Routine Information 169 Announcing Good News 169 Fostering Goodwill 172
Chapter review and activities 174 test your Knowledge 175 apply your Knowledge 175 Practice your skills 175 expand your skills 177 improve your grammar, Mechanics, and usage 180 endnotes 182
8 Writing Negative Messages 183 CoMMuniCation Matters . . . 183
using the three-step Writing Process for negative Messages 184
Step 1: Planning Negative Messages 184 Step 2: Writing Negative Messages 185 Step 3: Completing Negative Messages 186
using the Direct approach for negative Messages 186
Opening with a Clear Statement of the Bad News 186 Providing Reasons and Additional Information 186 Closing on a Respectful Note 187
using the indirect approach for negative Messages 187
Opening with a Buffer 188 Providing Reasons and Additional Information 189 Continuing with a Clear Statement of the Bad News 189 Closing on a Respectful Note 190
sending negative Messages on routine business Matters 190
Making Negative Announcements on Routine Business Matters 191
Rejecting Suggestions and Proposals 191 Refusing Routine Requests 191 Handling Bad News About Transactions 191 Refusing Claims and Requests for Adjustment 193
sending negative employment Messages 194 Refusing Requests for Recommendations 194 Refusing Social Networking Recommendation Requests 196 Rejecting Job Applications 196 Giving Negative Performance Reviews 197 Terminating Employment 198
sending negative organizational news 198 responding to negative information in a social Media environment 200
Chapter review and activities 201 test your Knowledge 202 apply your Knowledge 202 Practice your skills 203 expand your skills 204 improve your grammar, Mechanics, and usage 208 endnotes 209
9 Writing Persuasive Messages 211 CoMMuniCation Matters . . . 211
using the three-step Writing Process for Persuasive Messages 212
Step 1: Planning Persuasive Messages 212 Step 2: Writing Persuasive Messages 213 Step 3: Completing Persuasive Messages 215
Developing Persuasive business Messages 215 Framing Your Arguments 215 Balancing Emotional and Logical Appeals 216 Reinforcing Your Position 218 Anticipating Objections 218 Avoiding Common Mistakes in Persuasive Communication 219
Common examples of Persuasive business Messages 219
Persuasive Requests for Action 219 Persuasive Presentation of Ideas 221 Persuasive Claims and Requests for Adjustments 222
Developing Marketing and sales Messages 222 Planning Marketing and Sales Messages 222 Writing Conventional Marketing and Sales Messages 223 Writing Promotional Messages for Social Media 224 Creating Promotional Messages for Mobile Devices 225 Maintaining High Ethical and Legal Standards 225
Chapter review and activities 226 test your Knowledge 227 apply your Knowledge 227 Practice your skills 227
Contents xi
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expand your skills 229 improve your grammar, Mechanics, and usage 233 endnotes 234
PART 4 Longer business Messages 235
10 Understanding and Planning Reports and Proposals 237
CoMMuniCation Matters . . . 237
applying the three-step Writing Process to reports and Proposals 238
Analyzing the Situation 239 Gathering Information 239 Selecting the Right Combination of Media and Channels 239 Organizing Your Information 240
supporting your Messages with reliable information 241
Planning Your Research 242 Locating Data and Information 243 Evaluating Information Sources 243 Using Your Research Results 244
Conducting secondary research 245 Finding Information at a Library 245 Finding Information Online 246 Documenting Your Sources 247
Conducting Primary research 247 Conducting Surveys 248 Conducting Interviews 248
Planning informational reports 248 Organizing Informational Reports 249 Organizing Website Content 249
Planning analytical reports 250 Focusing on Conclusions 250 Focusing on Recommendations 250 Focusing on Logical Arguments 251
Planning Proposals 252
Chapter review and activities 255 test your Knowledge 256 apply your Knowledge 256 Practice your skills 256 expand your skills 258 improve your grammar, Mechanics, and usage 261 endnotes 262
11 Writing and Completing Reports and Proposals 263
CoMMuniCation Matters . . . 263
Writing reports and Proposals 264 Adapting to Your Audience 264 Drafting Report Content 264 Drafting Proposal Content 266
Writing for Websites and Wikis 268 Drafting Website Content 268 Collaborating on Wikis 268
illustrating your reports with effective Visuals 269 Choosing the Right Visual for the Job 270 Designing Effective Visuals 277
Completing reports and Proposals 279 Producing Formal Reports and Proposals 280 Distributing Reports and Proposals 299
Chapter review and activities 299 test your Knowledge 300 apply your Knowledge 300 Practice your skills 300 expand your skills 301 improve your grammar, Mechanics, and usage 305 endnotes 306
12 Developing and Delivering Business Presentations 309
CoMMuniCation Matters . . . 309
Planning a Presentation 310 Analyzing the Situation 311 Selecting the Best Media and Channels 311 Organizing a Presentation 311
Developing a Presentation 315 Adapting to Your Audience 315 Crafting Presentation Content 316
enhancing your Presentation with effective Visuals 319
Choosing Structured or Free-Form Slides 319 Designing Effective Slides 321 Integrating Mobile Devices in Presentations 325
Completing a Presentation 325 Finalizing Your Slides 325 Creating Effective Handouts 326 Choosing Your Presentation Method 326 Practicing Your Delivery 326
Delivering a Presentation 328 Overcoming Anxiety 328 Handling Questions Responsively 329 Embracing the Backchannel 329 Giving Presentations Online 330
Chapter review and activities 331 test your Knowledge 332 apply your Knowledge 332 Practice your skills 332 expand your skills 333 improve your grammar, Mechanics, and usage 335 endnotes 336
PART 5 employment Messages and Job interviews 337
13 Building Careers and Writing Résumés 339
CoMMuniCation Matters . . . 339
Finding the ideal opportunity in today’s Job Market 340
Writing the Story of You 340 Learning to Think Like an Employer 340 Researching Industries and Companies
of Interest 340
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Translating Your General Potential into a Specific Solution for Each Employer 342
Taking the Initiative to Find Opportunities 342 Building Your Network 343 Seeking Career Counseling 343 Avoiding Mistakes 344
Planning your résumé 344 Analyzing Your Purpose and Audience 344 Gathering Pertinent Information 346 Selecting the Best Media and Channels 346 Organizing Your Résumé Around Your Strengths 346 Addressing Areas of Concern 347
Writing your résumé 347 Keeping Your Résumé Honest 348 Adapting Your Résumé to Your Audience 348 Composing Your Résumé 348
Completing your résumé 352 Revising Your Résumé 352 Producing Your Résumé 356 Proofreading Your Résumé 358 Distributing Your Résumé 360
Chapter review and activities 360 test your Knowledge 361 apply your Knowledge 361 Practice your skills 361 expand your skills 362 improve your grammar, Mechanics, and usage 364 endnotes 365
14 Applying and Interviewing for Employment 367
CoMMuniCation Matters . . . 367
submitting your résumé 368 Writing Application Letters 368 Following Up After Submitting a Résumé 372
understanding the interviewing Process 373 The Typical Sequence of Interviews 373 Common Types of Interviews 373 Interview Media 374 What Employers Look for in an Interview 375 Preemployment Testing and Background Checks 376
Preparing for a Job interview 376 Learning About the Organization 377 Thinking Ahead About Questions 378 Boosting Your Confidence 379 Polishing Your Interview Style 379 Presenting a Professional Image 381 Being Ready When You Arrive 382
interviewing for success 382 The Warm-Up 382 The Question-and-Answer Stage 383 The Close 384 Interview Notes 385
Following up after an interview 385 Follow-Up Message 385 Message of Inquiry 385 Request for a Time Extension 386 Letter of Acceptance 386 Letter Declining a Job Offer 388 Letter of Resignation 388
Chapter review and activities 388 test your Knowledge 389 apply your Knowledge 389 Practice your skills 389 expand your skills 391 improve your grammar, Mechanics, and usage 392 endnotes 394
APPENDIX A Format and Layout of Business Documents 397 First impressions 397
Paper 397 Customization 397 Appearance 397
Letters 398 Standard Letter Parts 398 Additional Letter Parts 402 Letter Formats 404
envelopes 406 Addressing the Envelope 406 Folding to Fit 407 International Mail 407
Memos 409 reports 410
Margins 410 Headings 410 Page Numbers 410
endnotes 411
APPENDIX B Documentation of Report Sources 413 Chicago humanities style 413
In-Text Citation—Chicago Humanities Style 413 Bibliography—Chicago Humanities Style 414
aPa style 415 In-Text Citation—APA Style 416 List of References—APA Style 416
MLa style 416 In-Text Citation—MLA Style 416 List of Works Cited—MLA Style 417
APPENDIX C Correction Symbols 419 Content and style 419 grammar, Mechanics, and usage 420 Proofreading Marks 421
handbook of grammar, Mechanics, and usage 423 Diagnostic test of english skills 423 assessment of english skills 425 essentials of grammar, Mechanics, and usage 425 1.0 grammar 425
1.1 Nouns 425 1.2 Pronouns 427 1.3 Verbs 429 1.4 Adjectives 432 1.5 Adverbs 433 1.6 Other Parts of Speech 434 1.7 Sentences 436
Contents xiii
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2.0 Punctuation 440 2.1 Periods 440 2.2 Question Marks 440 2.3 Exclamation Points 440 2.4 Semicolons 440 2.5 Colons 440 2.6 Commas 441 2.7 Dashes 443 2.8 Hyphens 443 2.9 Apostrophes 443 2.10 Quotation Marks 443 2.11 Parentheses and Brackets 444 2.12 Ellipses 444
3.0 Mechanics 445 3.1 Capitalization 445 3.2 Underscores and Italics 447 3.3 Abbreviations 447
3.4 Numbers 447 3.5 Word Division 448
4.0 Vocabulary 449 4.1 Frequently Confused Words 449 4.2 Frequently Misused Words 451 4.3 Frequently Misspelled Words 452 4.4 Transitional Words and Phrases 453
Practice session answers 454
answer Keys 455
index 459
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real-time updates—Learn More
Real-Time Updates—Learn More is a unique feature you will see strategically located throughout the text, connecting you with dozens of carefully selected online media items. These elements—categorized by the icons shown below representing interactive websites, online videos, infographics, PowerPoint presentations, podcasts, PDF files, and articles—complement the text’s coverage by providing contemporary examples and valuable insights from successful professionals.
REAL-TIME UPDATES
Learn More by reaDing this artiCLe
Twelve reasons why talking can be better than texting 23 The benefits of mobile collaboration 39 Turn listening into a competitive advantage 44 Improve your professional “curb appeal” 46 Simple steps to improve social media etiquette 49 Building credibility online 86 Take your communication skills from good to great 88 Practical tips for more-effective sentences 94 Improve your document designs by learning the fundamentals
of typography 117 Should you email, text, or pick up the phone? 131 Telling compelling stories on social media 132 Etiquette guidelines for instant messaging 144 Ten years later, are business blogs still a good investment? 145 Twitter tips for beginners 148 Simple rules for writing effective thank-you notes 173 Dissecting the apology letter from Target’s CEO 187 Using stories to persuade 216 Fifty tips for being more persuasive 219 Inspire your presentations with advice from these bloggers 325 Two secrets to presenting like a pro 328 Smart strategies to explain gaps in your work history 347 Don’t let these mistakes cost you an interview 360 The ultimate interview preparation checklist 377 Prepare your answers to these tough interview questions 378
REAL-TIME UPDATES
Learn More by Listening to this PoDCast
How to keep small battles from escalating into big ones 37 Tips for proofing your papers 119 Expert tips for successful phone interviews 382
REAL-TIME UPDATES
Learn More by WatChing this ViDeo
Positive ways to engage when you pick up negative social commentary 200
Persuasion skills for every business professional 215 Understand the basics of perception 270 Dealing with the difficult four 311 Nancy Duarte’s five rules for presentations 311 How to establish an emotional connection with any audience 316 Learn to use LinkedIn’s résumé builder 351 Video interviewing on Skype 375 Stay calm by pressing your “panic reset button” 384
REAL-TIME UPDATES
Learn More by reaDing this PDF
Dig deep into audience needs with this planning tool 63 Get detailed advice on using bias-free language 84
REAL-TIME UPDATES
Learn More by VieWing this Presentation
A business-focused model for identifying cultural differences 21 Smart advice for brainstorming sessions 72 Get helpful tips on creating an outline for any project 74
REAL-TIME UPDATES
Learn More by Visiting this interaCtiVe Website
Grammar questions? Click here for help 90 How much are you worth? 372 Prepare for your next interview with these Pinterest pins 382
REAL-TIME UPDATES
Learn More by Visiting this Website
Check out the cutting edge of business communication 5 The mobile revolution by the numbers 12 Social media disclosure guidelines that ensure transparency 16 Expert advice on making technologies usable 98 See the newest designs from some of the brightest minds
in typography 118 Asking for recommendations on LinkedIn 163
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Get expert tips on writing (or requesting) a letter of recommendation 169 Communication pros discuss the latest events
in crisis communication 200 Best practices in mobile marketing 225 Get clear answers to murky copyright questions 243 Learn to use Google more effectively 246 Try these 100 serious search tools 247 Step-by-step advice for developing a successful business plan 249 Data visualization and infographics gateway 275 Ten tools for creating infographics 277 Ideas for using Instagram for business communication 277 Great advice for getting started in digital video 277 The latest tools and trends in presentations 319 Advice and free templates for more-effective slideuments 322
Converting your résumé to a CV 345 Find the keywords that will light up your résumé 349
REAL-TIME UPDATES
Learn More by reaDing this inFograPhiC
Whatever happened to live conversation? 50 Are you living up to your creative potential? 71 See how expensive poor customer service really is 187 Decide how to respond to online reputation attacks 201 The color of persuasion 222 See how an applicant tracking system handles your résumé 348 Get a quick reminder of the key steps in preparing for an interview 381
xvi real-time updates —Learn More
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Preface
Major Changes and Improvements in This Edition Here are the major changes in the Seventh Edition of Business Communication Essentials:
● Groundbreaking coverage of mobile business communication; please see the next page for more information
● New text sections: Using All the Job-Search Tools at Your Disposal (Prologue) The Mobile Revolution (Chapter 1)
The Rise of Mobile as a Communication Platform How Mobile Technologies Are Changing Business Communication
Collaboration via Mobile Devices (Chapter 2) Putting Meeting Results to Productive Use (Chapter 2) Business Etiquette Using Mobile Devices (Chapter 2) Selecting the Best Combination of Media and Channels (Chapter 3) The Unique Challenges of Communication on Mobile Devices (Chapter 3) Writing Messages for Mobile Devices (Chapter 4) Designing Messages for Mobile Devices (Chapter 5) Optimizing Content for Mobile Devices (Chapter 6) Creating Promotional Messages for Mobile Devices (Chapter 9) Organizing a Presentation (Chapter 12) Integrating Mobile Devices in Presentations (Chapter 12) Choosing a Design Strategy for Your Résumé (Chapter 13)
● Coverage of emerging issues that are reshaping business communication, including digital information fluency and the bring your own device (BYOD) phenomenon
● Coverage of linear and nonlinear presentations, discussing the relative strengths of slide-based presentations (linear) and Prezi-style presentations (nonlinear)
● Revised treatment of media and channels; to reflect the continuing evolution of digital formats, we now categorize media choices as oral, written, and visual, each of which can be delivered through digital and nondigital channels to create six basic combinations
● More than 40 new business communication examples and figures—and the illustration portfolio for the Seventh Edition includes more than two dozen mobile communica- tion examples and more than two dozen social media examples
● New exercises and activities that focus on mobile communication ● A selection of communication cases that challenge students to craft messages for
mobile devices; overall, more than 30 percent of the cases are new in this edition
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As Another Disruptive Technology Transforms Business Communication, Bovée and Thill Again Lead the Field with Innovative Coverage The history of business communication over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between businesses and their stakeholders. And now comes the third wave, and it’s proving to be every bit as disruptive—and full of exciting possibilities—as the first two.
Mobile communication, and mobile connectivity in the larger sense, is changing the way business communicators plan, create, and distribute messages. Mobile devices are overtaking PCs as the primary digital communication tool for millions of consumers, em- ployees, and executives, and businesses that don’t get mobile-friendly in a hurry will fall behind.
For business communicators, the shift to mobile involves much more than the con- straints of small screens and new input technologies. The ability to reach people anywhere at any time can be a huge advantage, but the mobile communication experience can also be a major challenge for senders and receivers alike. It requires new ways of thinking about information, message structures, and writing styles. With the notion of radical connectivity (see page 13), for example, many communication experiences are no longer about “batch processing” large, self-contained documents. Instead, communication is taking on the feel of an endless conversation, with recipients picking up smaller bits of information as needed, in real time, from multiple sources.
The fundamental skills of writing, listening, presenting, and so on will always be es- sential, of course, but those skills must be executed in a contemporary business context. That’s why Bovée and Thill texts carefully blend technology awareness and skills with basic communication skills and practices. The new coverage of mobile communication is deeply integrated throughout the Seventh Edition, with major new sections in many chapters and important updates in other places, along with a variety of new questions, activities, and cases.
Welcome to the wild new world of mobile business communication!
Why Business Communication Instructors Continue to Choose Bovée and Thill ● Market-leading innovation. The unique new coverage of mobile communication in
this edition is just one example of how for more than three decades, Bovée and Thill texts have pioneered coverage of emerging trends and their implications for business communication. They were the first authors in the field to give in-depth coverage to digital media, then social media, and now mobile communication.
● Up-to-date coverage that reflects today’s business communication practices and employer expectations. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years, even to the point of altering how people read and how messages should be constructed. To prepare students for today’s workplace, the business communication course needs to address contempo- rary skills, issues, and concepts.
● Practical advice informed by deep experience. Beyond the research and presentation of new ideas and tools, Bovée and Thill are among the most active and widely followed users of social media in the entire field of business communication. They don’t just write about new concepts; they have years of hands-on experience with social media, blogging, content curation, search technologies, and other important tools. They are active participants in more than 45 social media sites.
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● Engaging coverage of real companies and contemporary issues in business com- munication. Bovée and Thill texts emphasize companies and issues students already know about or are likely to find intriguing. For example, cases in recent editions have addressed location-based social networking (the business communication implications of the FourSquare game app), employer restrictions on social media, and the use of Twitter in the job-search process.
● Integrated learning. In sharp contrast to texts that tack on coverage of social media and other new topics, Bovée and Thill continually revise their coverage to fully inte- grate the skills and issues that are important in today’s workplace. This integration is carried through chapter-opening vignettes, chapter content, model documents, end- of-chapter questions, communication cases, and test banks to make sure students prac- tice the skills they’ll need, not just read about them in some anecdotal fashion.
● Added value with unique, free resources for instructors and students. From the groundbreaking Real-Time Updates to Business Communication Headline News to vid- eos specially prepared for instructors, Bovée and Thill adopters can take advantage of an unmatched array of free resources to enhance the classroom experience and keep course content fresh. Please see pages xxvii–xxix for a complete list.
Preface xix
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In-Depth Coverage of Digital, Social, and Mobile Media Topics in the Seventh Edition Business Communication Essentials offers in-depth coverage of new and emerging media skills and concepts. These tables show where you can find major areas of coverage, figures, and communication cases that expose students to professional use of social media, mobile media, and other new technologies.
Major Coverage of Digital, Social, and Mobile Media
Topic Page
Backchannel in presentations 329 Blogging and microblogging 145–149 Collaboration technologies 38–39 Community Q&A websites 140 Compositional modes for digital media 131–132 Content curation 137 Creating content for social media 133 Data visualization 273, 275 Digital, social, and mobile media options 64–67 Email 140–142 Infographics 277–278 Instant messaging and text messaging 142–145 Interview media 374–375 Meeting technologies 42–43 Mobile devices in presentations 325 Mobile etiquette 49–50 Mobile media 11–15, 67 Online and social media résumés 358–359 Online etiquette 49 Podcasting 150 Social communication model 10–11 Social networking 134–137 User-generated content 137 Web writing 249–250, 268 Wikis 268–269 Writing and designing messages for mobile devices 97–99, 118–119 Writing persuasive messages for mobile media 225 Writing persuasive messages for social media 224–225
Figures and Model Documents Highlighting Digital, Social, and Mobile Media (not including email or IM)
Title Figure Page
Business Communication: 1.0 Versus 2.0 1.4 11 The Influence of Mobile Technology on Business Communication 1.5 12 The Mobile Audience: Distracted and Multitasking 1.6 13 Mobile Communication: Opportunities and Challenges 1.7 14
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Title Figure Page
Writing for Multilingual Audiences 1.9 22 Powerful Tools for Communicating Effectively Feature 24 Shared Workspaces 2.2 41 Typical Meeting Minutes 2.5 47 Telepresence 2.4 43 Media and Channel Choices: Written + Digital 3.4 66 Storytelling as a Way to Organize Messages 3.8 76 Business Communicators Innovating with Mobile Feature 68 Fostering a Positive Relationship with an Audience 4.1 83 Building Credibility 4.2 86 Plain Language at Creative Commons 4.3 89 Topic Sentences 4.5 96 Writing for Mobile Devices 4.6 98 Designing for Readability 5.3 116 Designing for Mobile Devices 5.4 119 Writing Teasers for Social Media 6.2 134 Wearable Technology 6.3 141 Business Applications of Blogging 6.7 144 Business Applications of Microblogging 6.8 147 Business Communicators Innovating with Social Media Feature 138 Sharing Routine Information 7.6 172 Executive Summary 11.2 269 Data Visualization 11.10 276 Infographics 11.13 295 Social Media Résumé 13.6 359 Job-Task Simulations 14.3 375 Interview Simulators 14.4 380
Communication Cases Involving Digital, Social, or Mobile Media (not including email or IM)
Case Media Page
6.26 Social networking 155 6.27 Social networking 155 6.28 Social networking 155 6.30 Mobile media 155 6.32 Blogging 156 6.33 Blogging 156 6.34 Microblogging 156 6.35 Microblogging 156 6.36 Podcasting 156 6.37 Podcasting 156 7.29 Blogging 177 7.35 Podcasting 178 7.36 Blogging 179
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(Continued)
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Case Media Page
7.37 Microblogging 179 7.38 Blogging 179 7.40 Social networking 179 7.41 Blogging 180 7.42 Blogging 180 8.27 Microblogging 205 8.31 Podcasting 206 8.32 Microblogging 206 8.35 Social networking 207 8.37 Social networking 207 8.38 Microblogging 207 8.39 Social networking, Mobile media 208 9.30 Microblogging 229 9.33 Blogging 229 9.37 Mobile media 231 9.40 Web writing 232 9.41 Web writing 232 9.42 Social networking 232 9.43 Social networking 232 9.44 Microblogging 232 10.34 Wikis 259 10.35 Blogging 259 10.36 Web writing 259 12.18 Social networking 334 12.23 Mobile media 334 13.20 Video 364 14.22 Microblogging 391 14.24 Blogging 391
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Communication Cases Involving Digital, Social, or Mobile Media (not including email or IM) (Continued)
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1 Read messages from the authors and access over 175 media items available only to instructors. (Students have access to their own messages, assignments, and media items.)
5 Subscribe via RSS to individual chapters to get updates automatically for the chapter you’re currently teaching.
4 Media items are categorized by type so you can quickly find podcasts, videos, infographics, PowerPoints, and more.
3 Scan headlines and click on any item of interest to read the article or download the media item. Every item is personally selected by the authors to complement the text and support in-class activities.
2 Click on any chapter to see the updates and media items for that chapter.
Extending the Value of Your Textbook with Free Multimedia Content Business Communication Essentials’s unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, infographics, podcasts, Power Point presentations, online videos, PDF files, and articles. You can subscribe to up- dates chapter by chapter, so you get only the material that applies to your current chapter. Visit http://real-timeupdates.com/bce7 to subscribe.
Preface xxiii
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For Instructors: Features and Resources to Enhance the Course Experience TARgET AUDIEnCE
With its balanced coverage of basic business English, communication strategies, and cutting-edge technologies, Business Communication Essentials is ideal for introductory business communication courses in any curriculum, in any format—in-class, online, or hybrid. Its compact, 14-chapter organization is particularly well suited to quarter calen- dars as well as to longer courses in which an instructor wants to have time available to supplement the text with service projects, business plan development, or other special activities.
For a more in-depth look at business communication with an emphasis on written communication, the authors’ Excellence in Business Communication is ideal for business communication courses that feature more report writing and similar activities. For compre- hensive treatment of business communication in the broadest sense (including digital video and managerial issues such as crisis communication), you may find the authors’ Business Communication Today to be the most effective text.
Colleges and universities vary in the prerequisites established for the business commu- nication course, but we advise at least one course in English composition. Some coursework in business studies will also give students a better perspective on communication challenges in the workplace. However, we have taken special care not to assume that students have any in-depth business experience, so Business Communication Essentials works quite well for those with limited work experience or business coursework.
A ToTAL TEAChIng AnD LEARnIng SoLUTIon
Business Communication Essentials is a fully integrated presentation of communication fundamentals. The concise, 14-chapter text provides clear advice, numerous examples for students to follow, and hundreds of student questions, activities, and projects. The inte- grated workbook “Improve Your Grammar, Mechanics, and Usage” appears at the end of every chapter, with three levels of assessment and skill building in workplace applications and document critiques. The “Handbook of Grammar, Mechanics, and Usage” serves as a convenient reference.
These components work together at four levels to provide seamless coverage of the essentials, from previewing to developing to enhancing to reinforcing:
● Previewing. Each chapter prepares students with clear learning objectives and an in- sightful “Communication Matters” quotation that highlights the principles covered in the chapter. Each learning objective aligns with a major heading in the chapter, and this structure is carried on through to the end-of-chapter and online activities, making it easier for instructors and students to gauge learning progress.
● Developing. Chapter content develops, explains, and elaborates on concepts with a carefully organized presentation of textual and visual material. The three-step process of planning, writing, and completing is clearly explained and reinforced throughout the course. Some texts introduce a writing process model and then rarely, if ever, dis- cuss it again, giving students few opportunities to practice and leaving them to wonder just how important the process really is. Business Communication Essentials applies the three-step process to every category of message in every medium, from traditional let- ters and reports to email, blogs, IM, podcasts, wikis, mobile media, and social network- ing messages. Students get to leverage the skills they learn early in the course—and realize they are acquiring the skills to tackle any communication challenge that may come their way.
● Enhancing. Contemporary examples, including more than 40 new figures in this edi- tion, show students the specific elements that contribute to or detract from successful messages. In addition, the Real-Time Updates—Learn More feature connects students with dozens of carefully selected online media elements that provide examples and insights from successful professionals.
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● Reinforcing. Student success in any communication course depends on practice, feed- back, analysis, and reinforcement. With hundreds of realistic exercises and activities, Business Communication Essentials offers an unparalleled array of opportunities for students to practice vital skills and put newfound knowledge to immediate use. These resources are logically sorted by category, including “Test Your Knowledge,” “Apply Your Knowledge,” “Practice Your Skills,” and “Expand Your Skills.” Communication cases, most featuring real companies, encourage students to think about contemporary business issues as they put their skills to use in a variety of media, including blogging and podcasting. The integrated workbook “Improve Your Grammar, Mechanics, and Usage” further reinforces student skills by helping them assess their current knowledge levels, improve individual sentences, and critique documents.
At every stage of the learning experience, Business Communication Essentials provides the tools instructors and students need in order to succeed.
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Features That Help Students Build Essential Knowledge and Skills Previewing Developing Enhancing Reinforcing
Learning objectives (beginning of chapter) ● Communication Matters (beginning of chapter) ● Concise presentations of fundamentals (within chapter) ● Managerial and strategic perspectives on key topics (within chapter) ● Three-step writing process discussion and diagrams (within chapter) ● Real-life examples (within chapter) ● Annotated model documents (within chapter) ● Highlight boxes (within chapter) ● Handbook of Grammar, Mechanics, and Usage (end of book) ● Learn More media resources (online) ● MyBcommLab (online) ● ●
Real-Time Updates (online) ● ●
Marginal notes for quick review (within chapter) ●
Check Your Progress (end of chapter) ●
Test Your Knowledge questions (end of chapter) ●
Apply Your Knowledge questions (end of chapter) ●
Practice Your Skills activities and exercises (end of chapter) ●
Expand Your Skills activities (end of chapter/online) ●
Improve Your Grammar, Mechanics, and Usage exercises (end of chapter) ●
Bovée and Thill wiki simulator (online) ●
Cases (following Chapters 6–14) ●
Document Makeovers (online) ●
FULL SUPPoRT FoR AACSB LEARnIng STAnDARDS
The American Association of Collegiate Schools of Business (AACSB) is a not-for-profit corporation of educational institutions, corporations, and other organizations devoted to the promotion and improvement of higher education in business administration and ac- counting. A collegiate institution offering degrees in business administration or accounting may volunteer for AACSB accreditation review. The AACSB makes initial accreditation de- cisions and conducts periodic reviews to promote continuous quality improvement in man- agement education. Pearson Education is a proud member of the AACSB and is pleased to provide advice to help you apply AACSB Learning Standards.
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xxvi Preface
● Applicant tracking systems ● Assistive technologies ● Automated reputation analysis ● Avatars ● Backchannel ● Blogs ● Cloud computing ● Clustering engines ● Community Q&A websites ● Computer animation ● Content curation ● Crowdsourcing ● Data visualization ● Digital documents ● Digital whiteboards ● Email ● Emoticons ● Enterprise instant messaging ● E-portfolios ● Extranets ● Gamification ● Geographic information systems ● Graphics software ● Groupware and shared online
workspaces ● Infographics ● Information architecture
● Instant messaging ● Intellectual property rights ● Interactivity ● Internet telephony (Skype) ● Interview simulators ● Intranets ● Knowledge management systems ● Lifestreaming ● Linked and embedded documents ● Location-based social networking ● Microblogs ● Mobile business apps ● Multimedia documents ● Multimedia presentations ● Multimedia résumés ● Newsfeeds ● Online brainstorming systems ● Online research techniques ● Online survey tools ● Online video ● Podcasts ● PowerPoint animation ● Really Simple Syndication (RSS) ● Screencasts ● Search and metasearch engines ● Search engine optimization (SEO)
● Security and privacy concerns in electronic media
● Sentiment analysis ● Social bookmarking ● Social commerce ● Social media ● Social media résumés ● Social networking ● Tagging ● Templates and style sheets ● Teleconferencing and telepresence ● Text messaging ● Translation software ● User-generated content ● Video interviews ● Video résumés ● Videoconferencing ● Virtual communities ● Virtual meetings ● Virtual whiteboards ● Web content management systems ● Web directories ● Webcasts ● Website accessibility ● Wikis ● Workforce analytics
Curriculum quality is one of the most important criteria for AACSB accreditation. Although no specific courses are required, the AACSB expects a curriculum to include learning experiences in the following areas:
● Written and oral communication ● Ethical understanding and reasoning ● Analytical thinking ● Information technology ● Interpersonal relations and teamwork ● Diverse and multicultural work environments ● Reflective thinking ● Application of knowledge
Throughout Business Communication Essentials, you’ll find student exercises and activities that support the achievement of these important goals, and the questions in the accompanying test bank are tagged with the appropriate AACSB category.
UnMATChED CovERAgE oF ESSEnTIAL CoMMUnICATIon TEChnoLogIES
The Bovée and Thill series continues to lead the field with unmatched coverage of commu- nication technologies, reflecting the expectations and opportunities in today’s workplace:
CoURSE PLAnnIng gUIDE
Although Business Communication Essentials follows a conventional sequence of topics, it is structured so that you can address topics in whatever order best suits your needs. For instance, if you want to begin by reviewing grammar, sentence structure, and other writing fundamentals, you can ask students to read Chapter 4, the chapter on “Writing Business Messages” and then the “Handbook of Grammar, Mechanics, and Usage.” Conversely, if you
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want to begin with employment-related communication, you can start with the Prologue, “Building a Career with Your Communication Skills,” followed by Chapters 13 and 14.
The following table suggests a sequence and a schedule for covering the chapters in the textbook, with time allocations based on the total number of class hours available.
Preface xxvii
Chapter Number and Title
Hours Devoted to Each Chapter
30-Hour Course 45-Hour Course 60-Hour Course
Prologue: Building a Career with Your Communication Skills 0.5 0.5 0.5 1 Professional Communication in Today’s Digital, Social, Mobile World 1 1 1 2 Collaboration, Interpersonal Communication, and Business Etiquette 2 2 2 3 Planning Business Messages 2 3 4 4 Writing Business Messages 2 3 4 C Correction Symbols 0.5 0.5 0.5 5 Completing Business Messages 2 3 4 Handbook of Grammar, Mechanics, and Usage 1 2 2 6 Crafting Messages for Digital Channels 2 3 6 A Format and Layout of Business Documents 1 1 1 7 Writing Routine and Positive Messages 2 2 3 8 Writing Negative Messages 2 2 3 9 Writing Persuasive Messages 2 2 3 B Documentation of Report Sources 1 1 2 10 Understanding and Planning Reports and Proposals 2 5 6 11 Writing and Completing Reports and Proposals 2 4 6 12 Developing and Delivering Business Presentations 1 4 4 13 Building Careers and Writing Résumés 2 3 4 14 Applying and Interviewing for Employment 2 3 4
InSTRUCToR RESoURCES AnD SUPPoRT oPTIonS
Business Communication Essentials is backed by an unmatched selection of resources for instructors and students, many of which were pioneered by the authors and remain unique in the field.
Online Communities and Media Resources
Instructors are welcome to take advantage of the many free online resources provided by Bovée and Thill:
● Sponsorship of Teaching Business Communication instructors’ communities (open to all) and Bovée and Thill’s Inner Circle for Business Communication (for adopters only) on LinkedIn and Facebook
● Instructor tips and techniques in Bovée and Thill’s Business Communication Blog and Twitter feed
● The Bovée and Thill channel on YouTube, with videos that offer advice on teaching the new elements of business communication
● The unique Real-Time Updates content-updating service (see page xxiii) ● The popular Business Communication Headline News service ● A variety of videos and PowerPoint presentations on SlideShare ● More than 500 infographics, videos, articles, podcasts, and PowerPoints on Business
Communication Pictorial Gallery on Pinterest ● A visual display of trending Bovée and Thill tweets on Twylah
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We also invite you to peruse Bovée and Thill’s Online Magazines for Business Communication on Scoop.it:
● Business Communication 2.0: Social Media and Electronic Communication ● Teaching a Modern Business Communication Course ● How the Mobile Revolution Is Changing Business Communication ● Teaching Business Communication and Workplace Issues ● Teaching Business Communication and Interpersonal Communication ● Teaching Oral Communication in a Business Communication Course ● Teaching Business Communication and Employment ● Teaching Visual Communication ● Exclusive Teaching Resources for Business Communication Instructors
Links to all these services and resources can be found at http://blog.business communicationnetwork.com.
Business Communication Headline News
Stay on top of hot topics, important trends, and new technologies with Business Commu- nication Headline News (http://bchn.businesscommunicationnetwork.com), the most comprehensive business communication site on the Internet. Every weekday during the school year, we offer fresh lecture content and provide a wide range of research and teach- ing tools on the website, including a custom web search function that we created expressly for business communication research.
Take advantage of the newsfeeds to get late-breaking news in headlines with concise summaries. You can scan incoming items in a matter of seconds and simply click through to read the full articles that interest you. All articles and accompanying multimedia resources are categorized by topic and chapter for easy retrieval at any time.
This free service for adopters offers numerous ways to enhance lectures and student activities:
● Keep current with the latest information and trends in the field. ● Easily update your lecture notes with fresh material. ● Create visuals for your classroom presentations. ● Supplement your lectures with cutting-edge handouts. ● Gather podcasts, online video, and other new media examples to use in the classroom. ● Enhance your research projects with the newest data. ● Compare best practices from other instructors. ● Improve the quality and effectiveness of your teaching by reading about new teaching
tips and techniques.
At the website, you also get free access to these powerful instructional resources:
● Business Communication Web Search, featuring a revolutionary approach to search- ing developed by the authors that lets you quickly access more than 325 search engines. The tool uses a simple and intuitive interface engineered to help business communica- tion instructors find precisely what they want, whether it’s PowerPoint files, PDF files, Microsoft Word documents, Excel files, videos, or podcasts.
● Real-Time Updates are newsfeeds and content updates tied directly to specific points throughout the text. Each content update is classified by the type of media featured: interactive website, infographic, article, video, podcast, PowerPoint, or PDF. Additional sections on the site include Instructor Messages and Instructor Media (both password protected), Student Messages, and Student Assignments.
You can subscribe to Business Communication Headline News and get delivery by email, MyYahoo or iGoogle homepage, RSS newsreader, mobile phone, instant messenger, MP3, Twitter, Facebook, and a host of other options.
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Bovée and Thill Business Communication Blog
The Bovée and Thill Business Communication Blog (http://blog.businesscommunication network.com/) offers original articles that help instructors focus their teaching to help stu- dents learn more efficiently and effectively. Articles discuss a wide variety of topics, includ- ing new topics instructors should be teaching their students, resources instructors can use in their classes, solutions to common teaching challenges, and great examples and activities instructors can use in class.
Authors’ Email Hotline for Faculty
Integrity, excellence, and responsiveness are our hallmarks. That means providing you with textbooks that are academically sound, creative, timely, and sensitive to instructor and stu- dent needs. As an adopter of Business Communication Essentials, you are invited to use our Email Hotline (hotline@businesscommunicationblog.com) if you ever have a question or concern related to the text or its supplements.
Instructor Resources
At the Instructor Resource Center, www.pearsonhighered.com/irc, instructors can easily register to gain access to a variety of instructor resources available with this text in down- loadable format. If assistance is needed, our dedicated technical support team is ready to help with the media supplements that accompany this text. Visit http://247pearsoned.custhelp .com/ for answers to frequently asked questions and toll-free user-support phone numbers.
The following supplements are available with this text
● Instructor’s Resource Manual ● Test Bank ● TestGen® Computerized Test Bank (and various conversions) ● PowerPoint Presentation
For Students: How This Course Will Help You No matter what profession you want to pursue, the ability to communicate will be an es- sential skill—and a skill that employers expect you to have when you enter the workforce. This course introduces you to the fundamental principles of business communication and gives you the opportunity to develop your communication skills. You’ll discover how busi- ness communication differs from personal and social communication, and you’ll see how today’s companies are using blogs, social networks, podcasts, virtual worlds, wikis, and other technologies. You’ll learn a simple three-step writing process that works for all types of writing and speaking projects, both in college and on the job. Along the way, you’ll gain valuable insights into ethics, etiquette, listening, teamwork, and nonverbal communication. Plus, you’ll learn effective strategies for the many types of communication challenges you’ll face on the job, from writing routine messages about transactions to producing complex reports and websites.
Few courses can offer the three-for-the-price-of-one value you get from a business communication class. Check out these benefits:
● In your other classes. The communication skills you learn in this class can help you in every other course you take in college. From simple homework assignments to complicated team projects to class presentations, you’ll be able to communicate more effectively with less time and effort.
● During your job search. You can reduce the stress of searching for a job and stand out from the competition. Every activity in the job-search process relies on communica- tion. The better you can communicate, the more successful you’ll be at landing interest- ing and rewarding work.
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● On the job. After you get that great job, the time and energy you have invested in this course will continue to yield benefits year after year. As you tackle each project and every new challenge, influential company leaders—the people who decide how quickly you’ll get promoted and how much you’ll earn—will be paying close attention to how well you communicate. They will observe your interactions with colleagues, custom- ers, and business partners. They’ll take note of how well you can collect data, find the essential ideas buried under mountains of information, and convey those points to other people. They’ll observe your ability to adapt to different audiences and circum- stances. They’ll be watching when you encounter tough situations that require careful attention to ethics and etiquette. The good news: Every insight you gain and every skill you develop in this course will help you shine in your career.
how To SUCCEED In ThIS CoURSE
Although this course explores a wide range of message types and appears to cover quite a lot of territory, the underlying structure of the course is actually rather simple. You’ll learn a few basic concepts, identify some key skills to use and procedures to follow—and then practice, practice, practice. Whether you’re writing a blog posting in response to one of the real-company cases or drafting your own résumé, you’ll be practicing the same skills again and again. With feedback and reinforcement from your instructor and your classmates, your confidence will grow and the work will become easier and more enjoyable.
The following sections offer advice on approaching each assignment, using your text- book, and taking advantage of some other helpful resources.
Approaching Each Assignment
In the spirit of practice and improvement, you will have a number of writing (and possibly speaking) assignments throughout this course. These suggestions will help you produce better results with less effort:
● First, don’t panic! If the thought of writing a report or giving a speech sends a chill up your spine, you’re not alone. Everybody feels that way when first learning business communication skills, and even experienced professionals can feel nervous about major projects. Keeping three points in mind will help. First, every project can be broken down into a series of small, manageable tasks. Don’t let a big project over- whelm you; it’s nothing more than a bunch of smaller tasks. Second, remind yourself that you have the skills you need to accomplish each task. As you move through the course, the assignments are carefully designed to match the skills you’ve developed up to that point. Third, if you feel panic creeping up on you, take a break and regain your perspective.
● Focus on one task at a time. A common mistake writers make is trying to organize and express their ideas while simultaneously worrying about audience reactions, grammar, spelling, formatting, page design, and a dozen other factors. Fight the temptation to do everything at once; otherwise, your frustration will soar and your productivity will plummet. In particular, don’t worry about grammar, spelling, and word choices during your first draft. Concentrate on the organization of your ideas first, then the way you express those ideas, and then the presentation and production of your messages. Fol- lowing the three-step writing process is an ideal way to focus on one task at a time in a logical sequence.
● Give yourself plenty of time. As with every other school project, putting things off to the last minute creates unnecessary stress. Writing and speaking projects in particular are much easier if you tackle them in small stages with breaks in between, rather than trying to get everything done in one frantic blast. Moreover, there will be instances when you simply get stuck on a project, and the best thing to do is walk away and give your mind a break. If you allow room for breaks in your schedule, you’ll minimize the frustration and spend less time overall on your homework, too.
● Step back and assess each project before you start. The writing and speaking proj- ects you’ll have in this course cover a wide range of communication scenarios, and it’s
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essential that you adapt your approach to each new challenge. Resist the urge to dive in and start writing without a plan. Ponder the assignment for a while, consider the vari- ous approaches you might take, and think carefully about your objectives before you start writing. Nothing is more frustrating than getting stuck halfway through because you’re not sure what you’re trying to say or you’ve wandered off track. Spend a little time planning, and you’ll spend a lot less time writing.
● Use the three-step writing process. Those essential planning tasks are the first step in the three-step writing process, which you’ll learn about in Chapter 3 and use through- out the course. This process has been developed and refined by professional writers with decades of experience and thousands of projects ranging from short blog posts to 500-page textbooks. It works, so take advantage of it.
● Learn from the examples and model documents. This textbook offers dozens of real- istic examples of business messages, many with notes along the sides that explain strong and weak points. Study these and any other examples that your instructor provides. Learn what works and what doesn’t, then apply these lessons to your own writing.
● Learn from experience. Finally, learn from the feedback you get from your instructor and from other students. Don’t take the criticism personally; your instructor and your classmates are commenting about the work, not about you. View every bit of feedback as an opportunity to improve.
Using This Textbook Package
This book and its accompanying online resources introduce you to the key concepts in business communication while helping you develop essential skills. As you read each chap- ter, start by studying the learning objectives. They will help you identify the most impor- tant concepts in the chapter and give you a feel for what you’ll be learning. Each learning objective corresponds to one major heading within the chapter, so you can easily find the information it relates to. Following the learning objectives, the “Communication Matters” feature offers helpful advice from a successful professional who uses the same skills you will be learning in the chapter.
At the end of each chapter, “Learning Objectives: Check Your Progress” gives you the chance to quickly verify your grasp of important concepts. Following that, you’ll see two sets of questions that will help you test and apply your knowledge, and two sets of projects that will help you practice and expand your skills. Chapters 6 through 14 also feature com- munication cases, which are more-involved projects that require you to plan and complete a variety of messages and documents. All these activities are tagged by learning objective, so if you have any questions about the concepts you need to apply, just revisit that part of the chapter.
Several chapters have activities with downloadable media such as presentations and podcasts; if your instructor assigns these elements, follow the instructions in the text to lo- cate the correct files. You can also download the two-page Quick Learning Guide to review the essential points from the chapter.
In addition to the 14 chapters of the text itself, here are some special features that will help you succeed in the course and on the job:
● Prologue: Building a career with your communication skills. This section (immedi- ately following this Preface) helps you understand today’s dynamic workplace, the steps you can take to adapt to the job market, and the importance of creating an employment portfolio and building your personal brand.
● Handbook. The Handbook of Grammar, Mechanics, and Usage (see page 423) is a convenient reference for essential business English.
● Real-Time Updates. You can use this unique newsfeed service to make sure you’re al- ways kept up to date on important topics. Plus, at strategic points in every chapter, you will be directed to the Real-Time Updates website to get the latest information about specific subjects. To sign up, visit http://real-timeupdates.com/bce7.
● Business communication web search. With our unique web search approach, you can quickly access more than 325 search engines. This tool uses a simple and intuitive inter- face engineered to help you find precisely what you want, whether it’s PowerPoint files,
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PDF files, Microsoft Word documents, Excel files, videos, podcasts, videos, or social bookmarks. Check it out at http://websearch.businesscommunicationnetwork.com.
● CourseSmart eTextbooks online. CourseSmart is an exciting new choice for students looking to save money. As an alternative to buying the print textbook, you can purchase an electronic version of the same content and receive a significant discount off the sug- gested list price of the print text. With a CourseSmart eTextbook, you can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information or to pur- chase access to the CourseSmart eTextbook, visit www.coursesmart.com.
About the Authors Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communica- tion. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, par- ticularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
Courtland Bovée and John Thill were recently awarded proclamations from the Gov- ernor of Massachusetts for their lifelong contributions to education and for their commit- ment to the summer youth baseball program that is sponsored by the Boston Red Sox.
Acknowledgments The seventh edition of Business Communication Essentials reflects the professional expe- rience of a large team of contributors and advisors. We express our thanks to the many individuals whose valuable suggestions and constructive comments influenced the success of this book.
REvIEwERS oF PREvIoUS EDITIonS
Thank you to the following professors: Lydia E. Anderson, Fresno City College; Victoria Austin, Las Positas College; Faridah Awang, Eastern Kentucky University; Jeanette Baldridge, University of Maine at Augusta; Diana Baran, Henry Ford Community College; JoAnne Barbieri, Atlantic Cape Community College; Kristina Beckman, John Jay College; Judy Bello, Lander University; George Bernard, Seminole State College; Carol Bibly, Triton College; Nancy Bizal, University of Southern Indiana; Yvonne Block, College of Lake County; Edna Boroski, Trident Technical College; Nelvia M. Brady, Trinity Christian College; Arlene Broeker, Lincoln University; David Brooks, Indiana University Southeast; Carol Brown, South Puget Sound Community College; Domenic Bruni, University of Wisconsin; Jeff Bruns, Bacone College; Gertrude L. Burge, University of Nebraska; Sharon Burton, Brookhaven College; Robert Cabral, Oxnard College; Dorothy Campbell, Brevard Community College; Linda Carr, University of West Alabama; Alvaro Carreras, Jr., Florida International University; Sharon Carson, St. Philip’s College; Rick Carter, Seattle University; Dacia Charlesworth, Indiana University–Purdue University Fort Wayne; Jean Chenu, Genesee Community College; Connie Clark, Lane Community College; Alvin Clarke, Iowa State University; Jerrie Cleaver, Central Texas College; Clare Coleman, Temple University; Michael P. Collins, Northern Arizona Uni- versity; M. Cotton, North Central Missouri College; Pat Cowherd, Campbellsville University; Pat Cuchens, University of Houston–Clear Lake; Walt Dabek, Post University; Cathy Daly,
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California State University– Sacramento; Linda Davis, Copiah–Lincoln Community College; Christine R. Day, Eastern Michigan University; Harjit Dosanjh, North Seattle Community College; Amy Drees, Defiance College; Cynthia Drexel, Western State College of Colorado; Lou Dunham, Spokane Falls Community College; Donna Everett, Morehead State University; Donna Falconer, Anoka–Ramsey Community College; Kate Ferguson Marsters, Gannon University; Darlynn Fink, Clarion University of Pennsylvania; Bobbi Fisher, University of Nebraska–Omaha; Laura Fitzwater, Community College of Philadelphia; Lynda K. Fuller, Wilmington University; Matthew Gainous, Ogeechee Technical College; Yolande Gardner, Lawson State Community College; Gina Genova, University of California–Santa Barbara; Lonny Gilbert, Central State University; Camille Girardi-Levy, Siena College; Nancy Goehring, Monterey Peninsula College; Dawn Goellner, Bethel College; Robert Goldberg, Prince George’s Community College; Jeffrey Goldberg, MassBay Community College; Helen Grattan, Des Moines Area Community College; Barbara Grayson, University of Arkansas at Pine Bluff; Deborah Griffin, University of Houston–Clear Lake; Alice Griswold, Clarke College; Bonnie Grossman, College of Charleston; Lisa Gueldenzoph, North Carolina A&T State University; Wally Guyot, Fort Hays State University; Valerie Harrison, Cuyamaca College; Tim Hartge, The University of Michigan–Dearborn; Richard Heiens, University of South Carolina–Aiken; Maureece Heinert, Sinte Gleska University; Leighanne Heisel, University of Missouri– St. Louis; Gary Helfand, University of Hawaii–West Oahu; Cynthia Herrera, Orlando Culinary Academy; Kathy Hill, Sam Houston State University; Pashia Hogan, Northeast State Tech Community College; Cole Holmes, The University of Utah; Sarah Holmes, New England In- stitute of Technology; Ruth Hopkins Zajdel, Ohio University—Chillicothe; Sheila Hostetler, Orange Coast College; Michael Hricik, Westmoreland County Community College; Rebecca Hsiao, East Los Angeles College; Mary Ann Hurd, Sauk Valley Community College; Pat Hurley, Leeward Community College; Harold Hurry, Sam Houston State University; Marcia James, University of Wisconsin– Whitewater; Frank Jaster, Tulane University; Jonatan Jelen, Parsons The New School for Design; Irene Joanette Gallio, Western Nevada Community College; Edgar Dunson Johnson III, Augusta State University; Mark Johnson, Rhodes State College; Joanne Kapp, Siena College; Jeanette A. Karjala, Winona State University; Christy L. Kinnion, Lenior Community College; Deborah Kitchin, City College of San Francisco; Lisa Kirby, North Carolina Wesleyan College; Claudia Kirkpatrick, Carnegie Mellon University; Betty Kleen, Nicholls State University; Fran Kranz, Oakland University; Jana Langemach, University of Nebraska–Lincoln; Joan Lantry, Jefferson Community College; Kim Laux, Saginaw Valley State University; Kathryn J. Lee, University of Cincinnati; Anita Leffel, The University of Texas, San Antonio; Ruth Levy, Westchester Community College; Nancy Linger, Moraine Park Technical College; Jere Littlejohn, University of Mississippi; Dana Loewy, California State University–Fullerton; Jennifer Loney, Portland State University; Susan Long, Portland Community College; Sue Loomis, Maine Maritime Academy; Thomas Lowderbaugh, University of Maryland–College Park; Jayne Lowery, Jackson State Community College; Lloyd Matzner, University of Houston–Downtown; Ron McNeel, New Mexico State University at Alamogordo; Dr. Bill McPherson, Indiana University of Pennsylvania; Phyllis Mercer, Texas Woman’s University; Donna Meyerholz, Trinidad State Junior College; Annie Laurie I. Meyers, Northampton Community College; Catherine “Kay” Michael, St. Edward’s University; Kathleen Miller, University of Delaware; Gay Mills, Amarillo College; Julie Mullis, Wilkes Community College; Pamela Mulvey, Olney Central College; Jimidene Murphey, Clarendon College; Cindy Murphy, Southeastern Community College; Dipali Murti-Hali, California State University–Stanislaus; Shelley Myatt, University of Central Oklahoma; Cora Newcomb, Technical College of the Lowcountry; Ron Newman, Crafton Hills College; Linda Nitsch, Chadron State College; Leah Noonan, Laramie County Community College; Mabry O’Donnell, Marietta College; Diana Oltman, Central Washington University; Ranu Paik, Santa Monica College; Lauren Paisley, Genesee Community College; Patricia Palermo, Drew University; John Parrish, Tarrant County College; Diane Paul, TVI Community College; John T. Pauli, University of Alaska–Anchorage; Michael Pennell, University of Rhode Island; Sylvia Beaver Perez, Nyack College; Melinda Phillabaum, Indiana University; Ralph Phillips, Geneva Col- lege; Laura Pohopien, Cal Poly Pomona; Diane Powell, Utah Valley State College; Christine Pye, California Lutheran University; Norma Pygon, Triton College; Dave Rambow, Wayland Baptist University; Richard David Ramsey, Southeastern Louisiana University; Charles Riley,
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