Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Organizational Behavior

10/09/2020 Client: murugan Deadline: 10 Days

Read Case Study Hy Dairies, Inc. and answer the following questions:


Syd Gilman read the latest sales figures with a great deal of satisfaction. The vice president of marketing at Hy Dairies, Inc., a large midwestern milk products manufacturer, was pleased to see that the marketing campaign to improve sagging sales of Hy’s gourmet ice cream brand was working. Sales volume and market share of the product had increased significantly over the past two quarters compared with the previous year. The improved sales of Hy’s gourmet ice cream could be credited to Rochelle Beauport, who was assigned to the gourmet ice cream brand last year. Beauport had joined Hy Dairies less than two years ago as an assistant brand manager after leaving a similar job at a food products firm. She was one of the few women of color in marketing management at Hy Dairies and had a promising career with the company. Gilman was pleased with Beauport’s work and tried to let her know this in annual performance reviews. He now had an excellent opportunity to reward her by offering her the recently vacated position of market research coordinator. Although technically only a lateral transfer


with a modest salary increase, the marketing research coordinator job would give Beauport broader experience in some high-profile work, which would enhance her career with Hy Dairies. Few people were aware that Gilman’s own career had been boosted by working as marketing research coordinator at Hy several years before. Rochelle Beauport had also seen the latest sales figures on Hy’s gourmet ice cream and was expecting Gilman’s call to meet with her that morning. Gilman began the conversation by briefly mentioning the favorable sales figures, and then explained that he wanted Beauport to take the marketing research coordinator job. Beauport was shocked by the news. She enjoyed brand management and particularly the challenge involved with controlling a product that directly affected the company’s profitability. Marketing research coordinator was a technical support position—a “back room” job—far removed from the company’s bottom-line activities. Marketing research was not the route to


top management in most organizations, Beauport thought. She had been sidelined. After a long silence, Beauport managed a weak, “Thank you, Mr. Gilman.” She was too bewildered to protest. She wanted to collect her thoughts and reflect on what she had done wrong. Also, she did not know her boss well enough to be openly critical. Gilman recognized Beauport’s surprise, which he assumed was her positive response to hearing of this wonderful career opportunity. He, too, had been delighted several years earlier about his temporary transfer to marketing re-


search to round out his marketing experience. “This move will be good for both you and Hy Dairies,” said Gilman as he escorted Beauport from his office. Beauport was preoccupied with several tasks that afternoon but was able to consider the day’s events that evening. She was one of the top women and few minorities in brand management at Hy Dairies and feared that


she was being sidelined because the company didn’t want women or people of color in top management. Her previous employer had made it quite clear that women “couldn’t take the heat” in marketing management and tended to place women in technical support positions after a brief term in lower brand management jobs.Obviously, Syd Gilman and Hy Dairies were following the same game plan. Gilman’s comments that the coordinator job would be good for her was just a nice way of saying that Beauport couldn’t go any further in brand management at Hy Dairies. Beauport now faced the difficult decision of whether to confront Gilman and try to change Hy Dairies’ sexist and possibly racist practices or to leave the company.


1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. (make sure you define stereotyping and social identity, then answer through your definitions)


2. What other perceptual errors are apparent in this case study?


3. What can organizations do to minimize misperceptions in these types of situations?


Your paper must include an introduction and a clear thesis, several body paragraphs, and a conclusion.  Top papers demonstrate a solid understanding of the material AND critical thinking. 

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Buy Coursework Help
Professor Smith
George M.
Writing Factory
University Coursework Help
Homework Guru
Writer Writer Name Offer Chat
Buy Coursework Help

ONLINE

Buy Coursework Help

I can help you with your project. I will make sure to provide you exceptional quality work within the required timeframe. Please message me so we can discuss the further details over chat.

$25 Chat With Writer
Professor Smith

ONLINE

Professor Smith

Hello, I am a skilled, resourceful and experienced content and academic writer. I have written over 1000 different articles, academic papers and reports and all my clients.

$30 Chat With Writer
George M.

ONLINE

George M.

Hi, Greetings. I have gone through your details and I can start writing on your assignment. I am an experienced creative writer who has produced outstanding plagiarism-free well-optimized content for my clients.

$30 Chat With Writer
Writing Factory

ONLINE

Writing Factory

I can help you with creating a presentation of one slide for The Word of William Hunter. I will be happy to offer you 100% original work with high-quality standard, professional research and writing services of various complexities.

$15 Chat With Writer
University Coursework Help

ONLINE

University Coursework Help

Greetings! I’m very much interested to write for attendance systems. I am a Professional Writer with over 5 years of experience, therefore, I can easily do this job. I will also provide you with TURNITIN PLAGIARISM REPORT. You can message me to discuss the details.

$30 Chat With Writer
Homework Guru

ONLINE

Homework Guru

I am a Ph.D. writer with more than 9 years of working experience in Writing. I have successfully completed more than 4500 projects for my clients with their full amount of satisfaction. I will provide you super quality work according to your given requirements and deadline with ZERO plagiarism.

$30 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Types of business sectors - Input to output technique fault finding - Crawford corporation incurred the following transactions. - The thinker's guide to the art of socratic questioning pdf - Att net iss mcafee free download - Similar triangles worksheet grade 10 - The middle passage worksheet answers - Mike maloney hidden secrets of money ep 4 - Sin 210 in fraction - Iso iec 14443 4 - They say i say chapter 11 he says contends summary - Subaru and ford assignment - Rite aid gardiner maine pharmacy hours - Module 2 lesson 5 field work essay - As prepaid expenses expire with the passage of time, the correct adjusting entry will be a: - Edi reference - The donahey law firm columbus oh - New heritage doll case solution - Cosby show theo moves out - Graitec ltd - Berwick obedience dog club narre warren north vic - Creating value in a dynamic business environment - 44 connell street davoren park - Discussion: of Services-wk3-6212 - Global marketing keegan pdf free - Dunkin donuts financial statements 2015 - Nursing burnout picot question - Short essay about common threats to marine - The most common circumstance for project closure is simply a - Just cause 3 feats - Loughborough urgent care centre opening times - Applying the 21 synectics steps examples - Crush step 1 errata - Sweet paradise put up a parking lot lyrics - Final Research Paper - Mark 8 manifoil lock - Lesson 7.2 practice a ratio in similar polygons - What is api 20e test strip used for - Liebert ac power system - Good shepherd youth services - Lightforce genesis 210 halogen - Business systems analysis course - Free waxing consent form - 2 Responses to discussion. Leadership - Jeannette walls and john taylor - Does proactive work for teens - Gravimetric analysis questions and answers - Wizard pharmacy garden city - Marketing an introduction 13th edition citation - Adolescent Cognitive Development DUE IN 30 HOURS - Square root of 1/8 - Bus route 14 newcastle - Consumer Behavior Assgnment 1 - Las positas course catalog - What is a folktale - What is veracity in nursing ethics - The two blocks shown are originally at rest neglecting - University of adelaide myuni - Fallon company uses flexible budgets to control its selling expenses - Forum Post 6: Researching Intervention Approaches - Hippa: PowerPoint presentation - Gary milne darth dawkins - Bunnings group ltd v chep australia ltd - Cape physics unit 2 notes - Understanding Equations - Heterarchy in business - Chapter reflection paper - Cash flow problems and solutions - Merthyr tydfil housing association - TikTok - Seven aspects of culture - Riello oil burner fault finding - Types of language features - Does achilles die in ransom - Australia post cn22 form - Benchmark - Organizational Design, Structure, and Change Presentation - Credit Opinion for PepsiCo. - What branches of science - Discussion question in-cite text - Examples of euphemism in the giver - Discussion 1 WK 3 SWLB - 0652: Ally Development - Assignment Epidemiology - A(n) ____ is a predefined procedure that performs a specific task and then returns a value. - Apply a ½ point black, text 1 outline to the chart area - Industrial rubber products v gillon - Can i eat cupcakes with braces - Skeleton java program - Aged care standards and accreditation agency - Greek tragedian who rewrote myths to suit his subject - Sharon tate dog saperstein - Operations management chapter 12 answers - Mathematical statistics with applications in r 2nd edition solutions - Strategies for choosing a career in psychology - 700 word discussion: From this context, what is the functional role of the ICT? Identify and name the functional role of the ICT, and provide a narrative to support your response. - Introduction to sociology seagull 11th edition ebook - Examples of racial prejudice and discrimination in remember the titans - Coca cola vs pepsi financial analysis - Ransom david malouf pdf free - DISCUSSION QUESTIONS 1 & 2 - One objection to virtue ethics is that points 1