Outliers rhetorical strategies

Two of the most influential books of the past decade THE TIPPING POINT H o w Little T h i n g s C a n M a k e a Big Difference "A fascinating b o o k that makes you see the world in a different way." — Fortune "GladwelPs theories could be u s e d to run businesses more effectively, to turn products into runaway bestsellers, and perhaps most important, to alter human behavior." — New York Times BLINK T h e Power o f T h i n k i n g W i t h o u t T h i n k i n g "A real pleasure Brims with surprising insights about our world and ourselves." — Salon.com "Royally entertaining." — Time ISBN 978-0-316-01792-3 OUTLIERS A L S O BY M A L C O L M GLADWELL Blink The Tipping Point OUTLIERS The Story of Success MALCOLM GLADWELL L I T T L E , BROWN AND C O M P A N Y NEW YORK • BOSTON • LONDON C o p y r i g h t © 2008 by Malcolm Gladwell A l l rights reserved. Except as permitted under the U . S . Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. Little, B r o w n and Company Hachette B o o k Group 237 Park Avenue, N e w York, N Y 1 0 0 1 7 Visit our Web site at www.HachetteBookGroup.com First Edition: November 2008 Little, B r o w n and C o m p a n y is a division of Hachette B o o k Group, Inc. The Little, B r o w n name and logo are trademarks of Hachette B o o k Group, Inc. The author is grateful for permission to use the following copyrighted material: American Prometheus, by K a i Bird and Martin J . Sherwin, copyright 2005 by K a i Bird and Martin J . Sherwin. Used by permission of Alfred A . Knopf, a division of Random House, Inc.; Unequal Childhoods: Class, Race, and Family Life, by Annette Lareau, copyright 2003 Regents of the University of California. Published by the University of California Press; "Intercultural Communication in Cognitive Values: Americans and Koreans, by Ho-min Sohn, University of Hawaii Press, 1983; The Happiest Man: The Life of Louis Borgenicht ( N e w York: G . P. Putnam's Sons, 1942). Used by permission of L i n d y Friedman Sobel and Alice Friedman Holzman. Library of Congress Cataloging-in-Publication Data Gladwell, Malcolm. Outliers : the story of success / Malcolm Gladwell. — 1st ed. p. cm. Includes bibliographical references and index. H C I S B N 978-0-316-01792-3 Int'l ed. I S B N 978-0-316-03669-6 1. Successful people. 2. Success. I. Title.