1. What do you consider to be the most important features of effective communication? Explain your choices.
2. Do you think that the NEWS does an effective way of communicating to the public? Please explain your answer.
Individual
Knowing Your Audience Paper and Communication Release
Resource: “Over 30 Workers Trapped After Chilean Copper Mine Collapse” article located on the student website
Research additional articles and information about the Chilean mine collapse.
Write a 700- to 1,050-word paper using this and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions:
What are some considerations to remember given the different roles and people in the audience?
What would be the potential needs of the miners’ families in receiving a message about this incident?
What would be the potential needs of the company’s employees when receiving a message about this incident?
What actions must you take before and after the message is delivered to ensure that it was received as intended?
Format your paper consistent with APA guidelines.
Draft two communications from the mining company announcing the accident, using what you have learned about audience and effective messages. One communication should be directed to the families of the trapped miners and the other should be an internal news release to the company’s employees. For both, identify the most appropriate channel—face-to-face, e-mail, video, memo, and so on.
Resource shown below:
Over 30 workers trapped after Chilean copper mine collapse.
Authors:
Weik, Juan
Source:
Metal Bulletin Daily. 8/6/2010, Issue 224, p65-65. 1p.
Document Type:
Article
Subject Terms:
MINE accidents
Geographic Terms:
CHILE
Company/Entity:
MINERA San Esteban Primera (Company)
Abstract: The article reports on a mine structure collapse incident at San José mine, a small copper operation in northern Chile owned by Minera San Esteban Primera, on August 5, 2010 which left 33 workers trapped underground.
Over 30 workers trapped after Chilean copper mine collapse
San José mine, a small copper operation in northern Chile owned by Minera San Esteban Primera, suffered a cave-in on August 5, leaving 33 workers trapped underground
San José mine, a small copper operation in northern Chile owned by Minera San Esteban Primera, suffered a cave-in on August 5, leaving 33 workers trapped underground.
Rescuers are drilling holes in an attempt to locate the workers, but there is no official confirmation whether they would be alive after four days with limited food, water and oxygen.
A second cave-in on Saturday forced rescuers to suspend works for several hours.
Workers are trapped at a depth of around 300 metres.
Local organisations, such as the federation of Chilean mining workers (FMC) and the confederation of copper workers (CTC) have questioned Minera San Esteban's safety record, highlighting several fatal accidents that have previously been reported at the small company.
Chile's president Sebastián Piñera has promised a thorough investigation into the accident.
Minera San Esteban produces around 1,200 tpy of copper, according to local news reports.
The San José mine was closed in March 2007 following a fatal accident in January that year. It resumed operations a year later, reports said.
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By Juan Weik
©Euromoney Institutional Investor PLC. This material must be used for the customer's internal business use only and a maximum of ten (10) hard copy print-outs may be made. No further copying or transmission of this material is allowed without the express permission of Euromoney Institutional Investor PLC. Source: Metal Bulletin Daily and http://www1.metalbulletin.com.