Panasonic tx-65cz952 best buy

Guidelines for Direct Claim Letter Individual Assignment 1: Midterm Written Component

· See Chapter 8

· Page 179 has a sample format of a business letter and instructions, for reference.

· Pages 185-188 refer to Direct Claim message (see Figure 8.8 for a sample email)

Direct Claim Approach:

· Open - clearly state your request (i.e. why you are writing). Remain neutral and objective

· Body: a. Explain the situation – what happened – facts only. Remain neutral.

b. Support the claim – provide evidence that your claim is valid – eg. documents, photos, receipts. Remain neutral. Mention attachments or enclosures as appropriate

· Close – Summarize your request and provide an end-date for resolution. End with a goodwill statement suggesting your willingness to continue doing business with the company in the future

Letter Format:

· Follow the format shown in your text, p 179. Use full block, which means that all information starts at the left margin. Do not indent at the start of paragraphs.

· Single space within paragraphs; double space between paragraphs.

· Use the name of the organization, and their address. Include your address.

· Letters start with “Dear Mr./Ms. (last name):”

· Letters end with “Sincerely”, and your name. p. 179 shows a formal close with the organization’s name repeated. The repeated business name is NOT required in this assignment.

· Use a script font to include a written signature in your letter, above your typed signature

Evaluation: See the Direct Letter Evaluation Rubric

Complete the following Assignment:

TASK: Based on Activity 8.6 on page 201 for a Direct Claim:

Value: 30% of the 25% value of the Midterm (the remaining 70% of the midterm mark comes from the D2L Midterm test)

· Write a direct claim LETTER (not an email) related to this scenario. The content format should follow the text suggestion for a Direct Claim.

· Use the name and contact info. in the text, and your own name (a made-up address is ok) for this task.

· Save as a .pdf document (NOT a .pages document if using a Mac) and upload to the Assignment dropbox called: “1st Individual Written Assignment – Direct Claim Letter for Midterm” by 11:59 pm on Saturday, Oct 26.

For those who don’t have a text, see next page for the assignment wording:

8.6 Direct Claim: But it Doesn’t Work! (Obj 3) p. 201 (Assignment 1 Writing Task: Midterm)

After you receive an unexpected bonus, you decide to indulge and buy a new ultra HD 4K TV. You conduct research to compare prices and decide on a Sony 65-inch ultra HD 4K TV model: KD-75X9405C. You spot the TV at Best Buy for $2,798.00 plus tax, the lowest price you could find.

You sell your old TV to make room for the Sony and spend several hours installing the new set. It works perfectly, but the next day when you go to turn it on, nothing happens. You check everything, but no matter what you do, you can’t get a picture. You are without a TV and have wasted hours hooking up the Sony.

Assuming it’s just a faulty set, you pack up the TV ad drive back to Best buy. You have no trouble returning the item and come home with a second Sony. Again, you install the TV, and again you enjoy your new purchase.

But the next day, you have no picture for a second time. Not looking forward to your third trip to Best Buy, you repack the Sony and return it. The customer service representative tries to offer you another Sony TV, but you decline.

You point out all the trouble you have been through and say you would prefer a more reliable TV from a different manufacturer that is the same size and in the same price range as the Sony.

Best Buy carries a Panasonic (Model TX-65CZ952) that fits your criteria, but at $4997.95, it is much more money than you had budgeted. You feel that after all the problems you have endured, Best Buy should sell you the Panasonic at the same price as the Sony. However, when you call to discuss the matter, you are told to submit a written request.

YOUR TASK: Write a direct claim letter to Shelly Wainwright, Manager, Best Buy,

11 Washmill Lake Dr., Halifax, NS B3S 0C4, asking her to sell you the TV for less than the advertised price.

See over for additional submission details.

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