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Case Study
Read the Case Study at the end of Chapter 2: Pandora and the Freemium Business Model, and answer the following in a detailed manner (the paper should be no less than one page).
Case Study Questions
Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models?
What is the customer value proposition that Pandora offers?
Why did MailChimp ultimately succeed with a freemium model, but Ning did not?
What’s the most important consideration when contemplating a freemium revenue model?
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