Pandora jewelry competitive advantage

Running head: PANDORA 1

PANDORA 3

Running head should be flushed to the left and written in Times New Roman 12-Point font.

Pandora

Latoya Smith

Bethel University

Dr. Lamar

Strategic Management / MOD 440

November 29, 2018

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Abstract

For the past several decades, Pandora has been the market leader and innovator in the jewelry industry. This paper aims to examine the different strategic management techniques Pandora has been using throughout the years. The paper analyzes the mission and vision statements of Pandora, the business model of organization, and their customer value proposition. Furthermore, it also evaluates the competitive advantages Pandora enjoys on its competitors the strategic objectives the organization has. Comment by Lamar, Angelo: Good start, just add an additional 78 words to complete this .

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Pandora

Pandora is an international jeweler manufacturer and retailer. It was founded in 1982 and was initially run as a family-owned jewelry shop. The first Pandora store was actually Copenhagen. The reason why Pandora is popular around the globe is because of its customizable necklaces, watches, charm bracelets, earrings and designer rings. Comment by Lamar, Angelo: I will not highlight each paragraph here so my comments for this one applies to each one you did not format correctly in APA. At no time other than an abstract or block formation should a paragraph not be indented.

The production house of Pandora is located in Thailand while the company actively markets its products in over 100 countries. Right now, Pandora has 7800 points of sale in the whole world and is operating in six continents. Comment by Lamar, Angelo: A paragraph is no more than a half of page in length. Two sentences do not make a paragraph nor has your thought changed here. Combine these two sentences with the one above it.

Pandora’s mission statement focuses on inspiring women around the world to have a creative experience in her self-expression. The vision statement states that Pandora is a manufacturer of the most personalized jewelry experience for women. The brand is a leader in designing, manufacturing and marketing handmade jewelry that is both high quality and in line with the latest fashion trends. It strives to provide affordable luxury jewelry with contemporary designs (Almirao, 2015). Delivering the most personal jewelry experience by being a branded manufacturer is the company’s vision. Pandora continually tells its story by believing in creating special moments for women. Pandora has effectively carried out its mission and its vision statement has been effective as it features jewelry that is personalized for women. Comment by Lamar, Angelo: What exactly is this mission statement? Your question from the book asked you to describe it. Comment by Lamar, Angelo: I do not see where you wrote the mission statement.

Both the mission and vision statements of Pandora are effective. As far as the mission statement is concerned, it is successful in portraying the message and brand image Pandora wants to create. Pandora wants women across the globe to feel as if Pandora is a partner of every woman that buys jewelry from Pandora. The vision statement again is one of the founding blocks of Pandora as a company as they create customized jewelry to give women the most personalized experience they can get. Pandora has designed its business model on four characteristic “pillars”. Pandora operates and manages a vertically integrated business model. It consists of in-house design and manufacturing. Pandora carries out global marketing and distributes its products in most markets. The products are sold in more than seventy countries spanning across six continents. The business model of Pandora consists of five major parts (Almirao, 2015). Comment by Lamar, Angelo: At this point I do not see where any information from your reading supports what you are trying to convey here. The assignment comes from your book, which has to be the primary source of where the information comes from.

The administration which is at the top is tasked with reviewing all the reports before they’re delivered to the clients. Decisions regarding brand marketing strategies, design of the products, and the target customers are made by the administration. Below the administrations are three departments. These departments can be considered as: Supervisory department, Reporting department and the Quality Monitoring department. The decisions made by the Administration are conveyed to these departments. The supervisory, reporting and quality monitoring departments are at the same level of hierarchy. The administration consist of the Chief Executive Officer, Chairman and Deputy Chairman. Comment by Lamar, Angelo: Information needs support from your reading.

The Supervisory department monitors all the functions being carried out in the company. The supporting functions are coordinated by the supervisory department. Product quality as the name suggests is managed by the Quality Management Department. It also trains the agents performing the distribution of the products. The Reporting department is responsible for providing statistical analysis of all progress. Data regarding the sales, store openings and volume of products is managed by this department. The last block of the model is the so called front line. It consists of employees that adhere to sell the product, involved in the product distribution, store openings, etc.